Global Business Environment: Barclays SWOT & Functional Analysis

This report analyzes Barclays Bank within the global business environment, focusing on a SWOT analysis and the impact of key drivers on functional areas. The SWOT analysis identifies the bank's strengths, weaknesses, opportunities, and threats, highlighting its brand recognition, diverse business units, and challenges related to customer satisfaction and scandals. The report further examines how factors like brand awareness and e-commerce affect the marketing and research and development departments, emphasizing the importance of strategic planning and adaptation to market conditions. Desklib offers a wealth of similar solved assignments and past papers for students.

Global Business
Environment CW2

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Swot analysis of Barclays bank. ............................................................................................1
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
The factors which impacts the functional areas of the organisation. ...................................1
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
Global business environment is the term which explains the atmosphere in different governance
countries, with the components exogenous to the domestic environment of the concern (Reid
and Lee, 2018). Following report is based on Barclays bank, it was founded in 1690, its
headquarter is in UK London. The organisation deals in retail and commercial banking. The
following report will cover SWOT analysis on the Barclays bank.
MAIN BODY
Swot analysis of Barclays bank.
It is a framework which helps to examine the internal factors of the organisation which effect the
process and practices of business and it is a model which assist in understanding the internal
environment that can support in long term decisions of the business it assist in the formulation
of various strategies which are good for the company in order to reduce their risk of failure
(Aerni, 2018). Swot analysis is briefed in below.
Strength
 The organisation has the varied
business units like wealth management,
retail banking and many more, which
contributes in the growth of the firm
with in the industry.
 The marketing strategies of promoting
business by investing huge amount on
advertising and digitalisation in the
business has boosted the brand image
in wide range.
Weakness
 For the bank major concern is low
customer satisfaction. For instance in
an independent survey in February
2019 the institution asked their
consumers for opening a current
account, but due to negative image of
the institution the company rank
decreased in overall service industries
(Harris, 2018).
 The company had faced a variety of
scandals that create a doubt in
investors mind before investing an
amount due to they were caught in
fraud cases. This creates a big loss to
business.
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Opportunity
 In developing countries there is
requirements of credit in Retail and
commercial field, this is great
opportunity of growing the institution
by fulfilling the requirements (Jordan-
Makely, 2019).
 The institution should get into the large
portfolio of providing commercial
services in order to attract more
consumers and they must focus on
improving the merchandising.
Threat
 As the major threat the company is that
need to focus on long term
sustainability as in the year 2000
company has closed its various of
branches due to the reduction In the
goodwill of the organisation because
the industry didn't deals as per
consumer needs.
 The industry faces a huge competition
from a various rivals like UBS,
Deutsch bank and many more. Also,
growing industry the competition is
increasing rapidly.
CONCLUSION
From the above discussion it is concluded that the institution is well recognised brand in United
Kingdom having a strength in their offering services quality. They should take advantages of
the opportunities with the involvement of the strength. The operations departments of the
institution can minimise and overcome their weakness and threats by analysing and building a
proper strategies to reduce their competition in the markets.
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REFERENCES
Aerni, P., 2018. Global business in local culture: The impact of embedded multinational
enterprises. Springer.
Harris, S.Y., 2018. SWOT analysis of Jamaican academic libraries in higher education. Library
Management.
Jordan-Makely, C., 2019. Libraries as bureaucracies: a SWOT analysis. Library Management.
Reid, D. and Lee, K.H., 2018. Strategic planning practices in Hong Kong: a cultural dimension.
In Global Business (pp. 238-258). Routledge.
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INTRODUCTION
Global business environment is the term which explains the environment in various
governance of different countries with the factors to the present atmosphere of the
organisation which helps in analysing the qualities and decision making uses of the business
resources (Cheung and McColl-Kennedy, 2019). The following report is based on Barclays
banks which is UK based company deals in retail banking and commercial banking. The
following report will cover the methods in which key drivers can impact the two functional
department of the company.
MAIN BODY
The factors which impacts the functional areas of the organisation.
Marketing Department -
This department is playing important role in the business which tends to create sales of their
services. It also assist in understanding the market segment in which business wishes to
operate. This section is assigned for promoting the brand and the services which is for the
consumers in order to get a good amount of profit (Elo and Riddle, eds., 2019). It is essential for
organisation to the promotion of the services which is produced by the company in order to
satisfy the consumer needs. The area of the organisation with having a duty of promoting
goods and services of the brand. The two points which impact on the department are listed
below.
 Brand awareness- In the relation of Barclays bank, the brand is well recognised in the
global market. The department make a strategy that creates a great brand image in the
eyes of the public or targeted consumers. The operational team majorly focus on the
spreading brand awareness in the market in order to grow the business.
 E commerce - In present era the companies are majorly working through social sites
and by providing online services. The company majorly focuses on making strategies
according to the market conditions. institution majorly focus on increasing the business
operations online so that customer can reach to the websites of the bank and can save
their time. The bank provides the solutions of the issues online too so that they feel
satisfied with the services of institution (Dhananjaya,2019).

Research and development-
It includes the business activity which approaches to research, innovate and introduce the new
service of the brand. In the activity of developing the basic motive of this area is to launch a
new services in the market by analysing the consumer behaviour. The factors which impact the
this department.
 Brand awareness- in extent of Barclays bank, the members doing research having the
aim of improving the brand image in all over the global market and to create some
planning in regards of spreading the brand awareness in the remote and local areas.
 E commerce - institution is working internationally in order to maintain their services
and incomes, this section has to research about the requirements and needs of their
clients of various countries or places and they should design a website by considering
their requirement (Saleh and Watson, 2017).
CONCLUSION
From the above report it is concluded that, there are various key factors which impacts on the
functional areas of the organisation. Marketing team has to face major issues which are
described above the team make strategies in order to overcome from those issues. On the other
hand the research and development team ha to analyse the factors in order to have a smooth
functions and long term sustainability of the company.
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REFERENCES
Cheung, L. and McColl-Kennedy, J.R., 2019. Addressing vulnerability: what role does
marketing play?. Journal of Services Marketing.
Dhananjaya, K., 2019. Corporate distress and non-performing assets in India. Global Business
Review, p.0972150918812553.
Elo, M. and Riddle, L. eds., 2019. Diaspora business. BRILL.
Saleh, A. and Watson, R., 2017. Business excellence in a volatile, uncertain, complex and
ambiguous environment (BEVUCA). The TQM Journal.
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