This document provides a SWOT analysis for Debenhams, a multi-brand retail store, highlighting its strengths, weaknesses, opportunities, and threats. It discusses the company's strong customer service, variety of products, and skills in product distribution, as well as its weaknesses in defining unique selling points and segmenting customers. The analysis also explores opportunities for expansion through franchising and the threats of currency fluctuation and intense competition. The document emphasizes the importance of customer experience, product segmentation, and understanding client behavior and demands in the retail industry.