Strategic Analysis of Amazon: SWOT, Stakeholders, and Organizational Structure

Management
Introduction to management
Student’s name
8/3/2019

Introduction to management 1
Contents
Summary..........................................................................................................................................2
SWOT- formulating strategies.........................................................................................................2
Environmental constraints...............................................................................................................3
Stakeholders.....................................................................................................................................4
Organization structure and design...................................................................................................5
Motivating employees.....................................................................................................................6
Recommendations............................................................................................................................7
Control.............................................................................................................................................7
References........................................................................................................................................8

Introduction to management 2
Summary
Amazon, is unique and well renounced company which was started by Jeff Bezos The
main working of this company is to deal in e-commerce, cloud calculating, digital flowing and
artificial intellect, kindle and known as one of the biggest online company which is used for
shopping and much more. In overall, Amazon is the first web service, which helps in providing
services to end customers. Hence, over time it is seen that the Amazon is able to innovate and
delight the customers this is all because of the incredible workforce which works hand in hand
with the technology and the innovation which mainly come together to delight the customers
every day. By doing this, amazon not only gains the trust of their customers but the focus is on
their customers not on to the other business company (Tidd, & Bessant, 2018).
Further, this report mainly highlights about the various strategies after knowing about the
companies strength, weakness, opportunities and threats.
SWOT- formulating strategies
After analyzing the strength of the amazon, the advantages linked with it highlights
about that by being customer- centric and working over the demand of the customers they are
targeting and attracting the large customer base and forming a longer chain. Another advantage
focuses on global reach, the idea of scalability to appeal the global audience. Amazon also
provide shipping facilities in which outsourcing the entire shipping logistics that benefits
customers from the low shipping cost. Lastly, there are many potential buyers who looks for
variety of products only on Amazon (Onyusheva, & Seenalasataporn, 2018).
Weaknesses- It is always seen that when innovation takes the lead role, at a certain time
it either generate success or gives a great lesson to the company to try something new. Hence, by
doing this, company learns and further works with more innovation techniques that benefit both
the company and customer as well. Therefore, the company needs to revise their certain
strategies so that new strategies help in reducing the shrinkage of the margins. Other than this,
company should also diversify its operations to further strengthen itself against specific risks
such as high debt and tax avoidance. Other than this, amazon should also develop new