SWOT Analysis of Dunkin' Donuts
10 Pages4195 Words98 Views
Added on 2020-12-26
SWOT Analysis of Dunkin' Donuts
Added on 2020-12-26
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Marketing Project
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................31)Background..............................................................................................................................3a) Information about external influences, review of market brand competes, brandperformance and review of competitors activities......................................................................3b) Recommendation of SWOT analysis......................................................................................52)Plan..........................................................................................................................................6a) Positioning Strategy................................................................................................................6b) Target Market Profile..............................................................................................................7c) Marketing Objectives..............................................................................................................7d) Marketing Strategies...............................................................................................................7e) Marketing Execution...............................................................................................................8f)Evaluation.....................................................................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONMarketing plan is comprehensive blueprint or document which outline marketing oradverting efforts for further year. It is regarded as business document which outline tactics andstrategy of marketing (Baker and Saren, 2016). This is made for particular period of time andcovers various details like action steps, cost, goals, historical data, methods, future predictions.This helps organisation to work as per set plan and achieve goal and objectives of business. Thegiven assignment is based on Dunkin' Donuts which was founded in 1950 at QuincyMassachusetts. It is multinational American coffee company and provide quick service. It islargest baked and coffee goods in world and including products such as donuts, hot and icedbeverages and bagels. This assignment is divided into two parts that are background and plan ofgiven organisation. It highlights external influences, market review, performance of brandactivities. The SWOT analysis of firm has been done along with recommendation to make bettermarket project.MAIN BODY1)BackgroundThis part of assignment covers various aspects of marketing plan such as externalinfluences, review of brand competes, competitors activities, SWOT analysis andrecommendations given to firm.a) Information about external influences, review of market brand competes, brand performanceand review of competitors activitiesInformation About External InfluencesThere are various outside activities which can impact business and its working. Beforemaking marketing plan for Dunkin' Donuts it is very essential to view external factors for betterresults. External influence can impact investment or business for achievement of strategic goalsand objectives (Felix, Rauschnabel and Hinsch, 2017). It can include competition, economic,demographics, social factors. It is explained with help of PESTLE analysis which is describedbelow:PESTLE analysis- It is tool designed for monitoring and analysing macro environmentalfactors which can impact performance of organisation. Such framework is useful when newbusiness has started or entering into foreign market. The PESTLE analysis of Dunkin' Donuts areas follows:Political- This factors include intervene of government in business that include inflation,tax rate. Dunkin' Donuts has faced lots of challenges from governmental and legal issues. It isvery important factors for firm to follow all regulations of government. The beans of Dunkin'Donuts are 100% fair trade certified and possess high quality. This organisation is abided bylabour and environmental laws. While starting new business in market, all political elementsneed to consider. It is essential to know about political factors of other countries whilemanufacturing any new products in market (Fletcher and Crawford, 2013).Economic- The performance of economy that includes exchange rate, inflation, rate,interest is called economic factors. Dunkin' Donuts is facing competition from other countriessuch as Starbucks and Mc Cafe. Due to emerging market in Asian and South America, it has anopportunity for future investment. The rising interest rates and inflation rates has created threatsto Dunkin' Donuts. Marketing plan helps firm effectively to know about economic condition of
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