Application of SWOT analysis in Pepsi-Cola's strategic management in China

Dissertation proposal of “ Application of
SWOT analysis in Pepsi-Cola's strategic
management in China”
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Abstract
The main purpose of this research paper is related to manage strategic report and it will
further analyse and make evaluation of Pepsi-Cola in their beverages industry. This further
includes the strategic methods and needed to be analyse through internal and external analysis,
furthermore it is related to strategic management and SWOT analysis of the company. This
research further conclude an effective attention and manage details as a strategic competitors
analysis in an effective and appropriate way. It is one of the managing global marketing shares
and growth which has become one of the world's largest process and manage soft drink in and
across the national boundaries. This paper further included about the strategic management to
gain competitive environment, through the use of SWOT analysis in the respective company. It
is basically intent of the marketing and manage the global market process for make effective
business player and manage the internal environment. This research conducted through
qualitative research methodology and on the basis of secondary data information. Here,
researcher work on different writer's point of view and manage the conceptual data in more
effective and appropriate way. In last few recommendations related to strategic management and
its policies are evaluated for the growth in market and gain wider range of strategic benefits in
china's market.
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Table of Contents
Abstract............................................................................................................................................2
Introduction.....................................................................................................................................4
Initial situation and aim of the research......................................................................................4
Main Body.......................................................................................................................................5
Application of SWOT analysis in Pepsi-Cola's strategic management in the China..................5
What is the concept of SWOT analysis within the organisation?..........................................5
What is the use of SWOT analysis in Pepsi-Cola strategic management within China?.......6
What are the recommendations to Company for using effective strategic management?.....8
Research Methodology...............................................................................................................8
Conclusion and outlook...................................................................................................................8
Summary and conclusion............................................................................................................8
Outlook.......................................................................................................................................9
References.....................................................................................................................................10
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