SWOT Analysis for Sweet Tooth Bakers: Identifying Entrepreneurial Opportunities

This presentation discusses the SWOT analysis of Sweet Tooth Bakers, a bakery that sells cakes, pastries, and confectionery items. It evaluates the company's strengths, weaknesses, opportunities, and threats to identify entrepreneurial opportunities. The bakery has a clear brand image and its own labels to market luxury goods. However, declining sales and customer dissatisfaction are weaknesses. New segments and global expansion are opportunities, while high competition and other brand promotions are threats.

SWOT ANALYSIS
• It is a framework used to evaluate company's
competitive planning .
• It can used for internal and external factors as
well .
• And in context of the new venture we will
discuss its swot analysis.

ABOUT THE COMPANY
The bakery would be run under the name
"Sweet tooth bakers," and it would be a solo
proprietorship. This business proposal plan is
related to the formation of a company that
sells cakes, pastries, and confectionery items.

STRENGTHS
• CLEAR BRAND IMAGE: It has a strong
and well-known brand in the international
market, as well as a large business that
caters to premium categories
• PRIVATE LABELS: It has its own labels
in order to market luxury goods such as
brownies and other culinary items with a
clear brand name.

Weakness
• CUSTOMER SATISFACTION:
Customers are dissatisfied, and there have
been numerous concerns
• DECLINING SALES: They are steadily
dropping due to a lack of certain things,
and they do not have adequate supplies of
products to meet demand.

OPPORTUNITIES
• NEW SEGMENTS: Food frenzy is a
constantly changing industry, with new
categories emerging on a regular basis.
• GLOBAL EXPANSION: As we all know,
the bakery is in the midst of becoming an
international brand, with locations

Threats
• HIGH COMPETITION: Some of the main
competitors of sweet bakery are royal
bakery and foodgrain.
• OTHER BRAND PROMOTION: As it is
clear that the bakery does not provide
Indian food, which is in high demand in
the market, other businesses benefit.