SWOT Analysis Use this template to perform a SWOT analysis

SWOT Analysis
Use this template to perform a SWOT analysis
Instructions:
 List the organization’s internal forces, including strengths and
weaknesses, in relation to mission achievement.
 List key opportunities and threats (political, economic, social,
technological, demographic, or legal) that may influence the organization’s
ability to achieve its mission.
Indicate possible connections between an opportunity or threat, and a
strength or weakness.
Internal
Forces
External Forces
Strengths:
 More than 400 destinations.
 Wide presence in the market.
 Good brand image.
 Received award of “Customer super
brands".
 largest international scheduled airline
 Premium airline
 Satisfied customers
 high service digitization
 Received recognition as a “frequent
flyer" from the business traveler
magazine.
 Skilled staff
Open sky agreement
Opportunities:
 International market expansion
 Enhance relations with the unions
 Strategic cooperation with the other
companies in the airline sector
 Synergy can give benefit via close
integration between the IAG's operating
airlines.
 Alliances and code sharing.
 Government permitted the third run
way at Heathrow.
Weaknesses:
 Dependency on the UK market.
 low return on the invested capital
 Labor strike
a.) strong labor union
b.) strike in 2009
 Management cost
 Increase in land and staffing charges
 Drop in the booking of premium class.
Threats:
 Rise in the overall cost of the fuel.
 Increase in the labor cost.
 High competition level.
 Competitors are:
a.) Air India
b.) Singapore Airlines
c.) Emirates
d.) Qatar Airlines
 Terrorist attacks