SWOT and Competitive Analysis for Unilever: A Case Study in Product Management, Marketing, and Innovation

The Innovation and
Product Manager

Table of Contents
Introduction .....................................................................................................................................3
Main Body.......................................................................................................................................3
Part A..........................................................................................................................................3
Part B...........................................................................................................................................5
PART C ......................................................................................................................................5
Conclusion ......................................................................................................................................7
References........................................................................................................................................8

Introduction
The product managers are responsible within the organisation for driving innovations and
whereas product innovation means the introduction of a product or services which is
significantly improved or new with respect to its intended uses or characteristics. In the present
report, Unilever has taken into consideration and from the assessment 1 the two topics that is
swot analysis and competitive analysis will taken. The review of two concepts will be done that
has found impactful and a critical review of theoretical development of the concepts will be
done. Furthermore to this, a case study of Unilever in product management, marketing and
innovation will be made. In addition to this, the application of the theories and what knowledge
has been gained from the two topics will be examined. Apart from this, a reflection will be made
by explaining the common approach to the marketing case.
Main Body
Part A
In this report I have chosen two topics that is SWOT analysis and competitive Analysis
which can be beneficial for the company and found impactful.
In order to apply the SWOT analysis in the Unilever company to a marketing challenge as it
helps to analyse the company's internal characteristics. Where strengths has been analysed that
where is company's performance is superior and what it do well. As the Unilever has various
different variety of personal care and beauty products that are the strength for them. It is an
advantage also as the customers did not need to look for the other organisation in order to buy
the products. According to me it important for the company in order to increase its future growth
to identify the poor execution and recent failures as weaknesses. It need to eliminate the
weaknesses and the company has expensive products which everyone can afford and customers
go for its substitutes available in the market. It can create an issue for them in order to increase
their consumer scale. Mitigating the threats and find the opportunity in order to get higher
success and able to increase the market share and profitability of the company. According to me
in order to enhance the growth it finds an opportunity to grow and more as they multiple