Global Business Environment: SWOT Analysis of Unilever

Global business environment

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................2
SWOT analysis of Unilever.........................................................................................................2
Presenting the key drivers can impact upon firm’s functional areas...........................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Global business environment refers to the environmental factors that have a direct impact
upon national, international and local environment. The present study also based upon Unilever
and describes SWOT analysis to determine the internal capabilities. Along with this, it identify
the impact of key drivers upon firm’s two functional areas.
SWOT analysis of Unilever
SWOT framework is used to identify the internal capabilities of the company and also
determine how the micro environmental factor affects the business performance.
Figure 1: SWOT Analysis
Strength: There is no negative impact upon the brand image of image of Unilever after
Brexit. Currently, the company is operates in nearly 190 countries around the world and also
have a global footprint in the market. It invest huge amount in its research and development
departments in order to offer new innovative products to their customers (SWOT analysis of
Unilever, 2020). Further, due to having a flexible pricing strategy, company is also able to meet
the demand of customers. Moreover, Unilever is also consider the market leader in consumer
products and due to its effective pricing style, company is able to meet the demand of customers.