Systematic Literature Review on Promoting Ethical Buying Behavior

This systematic literature review focuses on the relationship between ethical product delivery and ethical buying behavior in consumers. It reviews already researched articles on the same and aims to answer the main research question of how to promote products and services to ethical consumers. The paper draws a generalized perspective of ethical buying behavior and promotion of ethical products and services for the case study of ShopHere, the Australian multi-channel retailer. The review covers various aspects of ethical consumer buying and how promotion of the same can be supported extensively.