Literature Review - Social Responsibility and Marketing Ethics

Running head: LITERATURE REVIEW
Literature Review
Name of the Student:
Name of the University:
Author note:

LITERATURE REVIEW1

LITERATURE REVIEW2
Table of Contents
1. Introduction............................................................................................................................3
2. Description of Search Process................................................................................................3
3. Critical Analysis of the Literature..........................................................................................4
4. Implication and Conclusion...................................................................................................6
5. Summary table.......................................................................................................................6
6. References:...........................................................................................................................11

LITERATURE REVIEW3
1. Introduction
Social responsibility and marketing ethics are highly controversial and there are years
of researches that continue to depict the challenges and conflicts for the marketers on the
importance of socially responsible approach for the marketing related activities. The modern
customers care much regarding the ethical behaviour and both the good and bad ethical
conduct on the purchase behaviour of customer. Through the focus groups it is clear that
although people are more sophisticated as customers today, this does not potentially translate
into the behaviour that favours the ethical firms and disregard the unethical ones. This paper
shall elaborate on presenting a literature review on two research questions. The first is- Is
consumer really looking for ethical sourcing and if no substitute products, will they stop
buying? And the second is- do the purchasing behaviours impact how ethical products are
being promoted and sourced? It shall present a description of the search process and shall
critically analyse the literatures sourced from proquest. A brief summary table for each of the
used article shall be provided at the end of this paper.
2. Description of Search Process
In order to find out 15 references, I used the proquest by logging into my university
account. I have used certain key words to find out the relevant articles to support my findings
and conclusions. Those key words are ethical decision in product purchasing, purchase power
impact on ethical products, customers purchasing decision about eco-friendly products,
ethical sourcing, and ecological conscious customer behaviour. Thereafter, I selected the
chosen articles relevant to the topic and cited them as per Chicago referencing style.