Introduction to the role of the marketing manager in an organization

TABLE CONTENT
I. Introduction.......................................................................2
II. Introduction to the concept of the marketing ............................ 3
III. Overview of the different marketing processes ........................ 4
IV. The role and responsibilities of a marketing manager in the context of
the organization................................................................ 7
V. Marketing and other functional department of the organization.... 8
VI. The value and importance of the marketing role in Marico........... 10
VII. Conclusion....................................................................... 11
VIII. References........................................................................12
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I. INTRODUCTION
Marketing is the crucial tool in the modern business organizations, it involves
understanding of marketplace, demands of consumers, building profitable relations,
customer driven market strategy and provide quality among the customers. The
business organizations have realized the importance of customer relationships and they
are trying to get an innovative approach towards marketing strategy in business. The
awareness regarding marketing essentials is too high in the current market scenario
around the world.
LO1: The role of marketing and how it interrelates with other
functional units of an organization
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II. Introduction to the concept of the marketing
1. The definition of marketing
Marketing is an activity to promote a product and service of a company.
Marketing program will help increase sales and profit. Marketing includes
advertising on TV, promotion on social network, discount products .
2. Concepts of marketing
The marketing concepts is the philosophy that organization should analyze
the needs of customer and then make decision to those needs, better than
the competition. Organization’s strategy depends on very big on concepts
of marketing in every business such as selling price, production and
promotion.
A. The Current of X-men
Product: X-men have a diversity product on market such as Perfumed
shampoo, Perfumed shower gel, X-men hold hair gel, etc ... Production
of X-men always tend to an elegant and dynamic customer. In addition,
X-men becomes very familiar with almost men in Việt Nam.
Promotion: Marketing strategy of X-men is very popular on advertising,
social network, public place. Marketing of X-men emphasize in the most
popular slogan “ A Real man “. This slogan had helped X-men defeated
Romano in spite of costing for marketing less than half compared to
Romano. Now, X-men often promote their product in the university with
purpose to attract student use their product by free donation.
Distribution: Distribution system of X-men is present every place such
as supermarket, variety store .X-men have a widespread distribution
system in every essential place. Nowadays, X-men also allocate on
website and delivery applications so buying on the smartphone very
common.
Price: X-men has a price similar with their competition such Romano,
Clear men. X-men make a suitable price with a large of customers who
have a medium income.
B. The Future trend of X-men
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Product: In the future, X-men may be use less plastic than present and
friendly with environment. In addition, X-men will produce a type of
product that can use 5 functions in a product. It’s trending of X-men as
their competitions but X-men’s products are diversity than their
competitions. Technology are going to play a key role in product of X-
men in the future.
Promotion: Marketing strategy will play an important role in
development of X-men. Marketing on social network is very popular in
the future because advertising on Youtube, Facebook, Instagram easily
approach to everyone have cellphones.
Distribution: X-men may be appear more than on website and
application in the future because shopping online will be a new trend.
Shopping online is very convenient but X-men will also keep a
distribution at supermarket and grocer store.
Price: X-men’s price depend on changing direct impact of economics.
Income and inflation will be two main factor that affect price of X-men in
the future. I think price of X-men will increase about 5 % in the future .
III. An overview of the different marketing processes
1. Definition of marketing process
A marketing process is different steps that allow business to identify
customer problems, marketing strategy, target market and marketplace.
This process show people see how to operate of marketing in a company.
All needs and wants of customers is a part in the marketing process.
There are five steps of marketing process are showed through this diagram
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