SWOT Analysis of Vodafone Assignment

BBE

Table of Contents
LO 5.................................................................................................................................................3
SWOT analysis of Samsung........................................................................................................3
LO 6.................................................................................................................................................5
Strength and weakness interrelation with macro factors.............................................................5
CONCLSUION................................................................................................................................5
REFERENCES................................................................................................................................7

LO 5
SWOT analysis of Samsung
Swot analysis is the strategic tool used to measure the organization position and to
develop or create strategic planning. It assesses external and internal factors, as well as future
and present potential (Salah, 2015). It is one of the best framework which has been used to help
company identify its strength, weaknesses, opportunities and threats related to project planning
or might be business competition. This technique organizes business top strengths, opportunities,
weaknesses and threats into the manageable list. It helps firm to identify its internal weaknesses
and abilities as well as their external threats and possibilities.
Strengths-
Samsung is one of the world's most successful and leading electronics manufacturer, it is
worlds the biggest manufacturer of liquid crystal display panels, television sets, smartphone and
mobile phone. Company is known as world's number one marketer of smartphone along with
21.4% of world's largest market share. It has impressive design and research abilities as it shows
their strength, they are able to roll out and create Samsung pay, a money payment application
with similar capabilities to Apple pay.
Weaknesses-
Samsung cannot be able to match Apple marketing capabilities for smartphone, its share
of US smartphone market goes down by 2.3 percent between 2014 and 15. Organization
weakness is internal elements that reduce business abilities and directly effect its financial
performance (Yang and et.al., 2016). They dependence on Android OS is the weakness that
limits firm capabilities, its smartphone operating program functions and related licences is
limited or restricted because of Google licensing of Android.
Opportunities-
Strategic partnership with software developers is one of the best opportunity that
Samsung have, it brings new opportunities for them as to grow business more and more. With
the help of partnerships with software developers company can be able to provide additional
functionality in order to make its consumer electronics more competitive. Strategic partnership
with online facility Samsung garb the opportunity for stronger competitive advantage.
Threats-

It refers to elements that have potential to harm the Samsung in the future, threats provide
brand the far-sighted view about issues that company is likely to face in further business growth.
It is one of the most essential components in SWOT analysis of organization. Growth and
emergence of Chinese players like Vivo and OPPO posses threaten situation (Moon and Kang,
2015). Samsung is considered as high potential market, which now has started to lose their
stronghold because of entrance of new Chinese players. OPPO and VIVO due to its new
technology mid segment smartphone have organized to take away the large portion of
smartphone market share from organization.
PESTLE analysis-
PESTLE analysis techniques is used to monitor and analyse macro environmental factors
that impact on Samsung company as well as their financial performance.
Political factor-
Trade restrictions, corruption, political stability or instability, government policy, tax
policy, environmental law, and labour law is covered in political factors. In most of the markets
where organization operates, political environment is conductive to their operations and for that
minor irritants in some of foreign markets such as India overall business can be said to be
managing in markets where political elements is benign. Due to some issues between South
Korea and North Korea is directly effect company market share and operations operating within
both nations.
Economic factor-
Exchange rates, interest rates, unemployment rates, disposable income of clients and
other elements include in economic factors, it determinants of the certain economy's
performance. Due to reduce purchasing power of customers in many markets forced upon
company to find the profitable solutions because it directly affect on its profitability and
productivity as well.
Social factor-
Due to rapid change in customer preferences, there are several issues has been raised as it
effect Samsung product manufacturing structure the most (Xu, 2015). Thus, company has to
change their goods to match with rapidly changing nature of consumer's in certain markets where
mostly Samsung deals.
Technology factor-

Advancement in technologies forced Samsung to make some changes in their current
technology structure which is beneficial for business growth and success in market place rather
than before. It drives company towards innovation for sustainable business advantages.
Legal factor-
Due to changes in Labour law market and related policies it makes negative effect upon
Samsung financial budgets in which they need to pay wages to its employees according to new
rules within labour market.
Environmental factor-
Samsung business impact its environment, some have the negative impact while other
have positive effects. Economy drive towards health environment and require that each and
every business must contribute in CSR. It effects organization current position in market, they
must focus on reducing waste or pollution in air.
LO 6
Strength and weakness interrelation with macro factors
Strength and weakness of Samsung is interrelated with external macro factors that might
be affect company business as well as profitable margin (Rapp, 2014). In simple words, if
organization cannot provide equal or fare wages to its employee, they cannot be able to sustain
for longer term period in market place. Without equal pay according to labour law firm cannot
retain the most talented and skilled peoples with them which is not appropriate for business
success and growth. When organization follow all the trade rules and consider policies within
business, they are able to expand its business all over the world and serve their best and quality
products to peoples from another nation which help to increase their profitability and
productivity. In order to sustain for loner time period, Samsung must pay fare wages to workers
and also pay extra or high amount charges in taxation policy which is beneficial for business
progress and make them able to expand business across the world.
CONCLSUION
From above it has been concluded that Samsung perform well within several markets
mostly Korean and serve their quality products or services to peoples since for so long.
Organization has all their tasks aligned, they face many issues due to some changes in customer

preferences, labour market and other. To be in better position and hire reputation Samsung
considered all the essential factors that affect on its business progress and success.

REFERENCES
Books and Journals
Moon, J. and Kang, S., 2015. An Integrated DEA-AHP Model for the Acquisition of a Weapon
System: Selection of a Next-Generation Fighter System in Korea. Journal of
information and communication convergence engineering. 13(2). pp.97-104.
Rapp, A., 2014, July. A SWOT analysis of the gamification practices: Challenges, open issues
and future perspectives. In Advances in Affective and Pleasurable Design: Proceedings
of the 5th AHFE International Conference (Vol. 19. pp. 476-487).
Salah, K., 2015, December. A SWOT analysis of TSV: Strengths, weaknesses, opportunities,
and threats. In 2015 27th International Conference on Microelectronics (ICM) (pp. 214-
217). IEEE.
Xu, Y., 2015, July. Swot Analysis of Domestic Market of Wearable Sports Equipment Based on
Internet of Things Technology. In 2015 International Conference on Artificial
Intelligence and Industrial Engineering. Atlantis Press.
Yang, Y. and et.al., 2016. The SWOT Analysis of the Wearable Devices in Smart Health
Applications. In International Conference on Smart Health (pp. 3-8). Springer, Cham.