Samsung - SWOT and PESTLE Analysis

Samsung - Swot and Pestle
analysis

TABLE OF CONTENTS
SWOT Analysis of The SAMSUMG..............................................................................................3
PESTLE Analysis of the SAMSUNG..............................................................................................3
Porter's Five Forces Analysis of the SAMSUNG............................................................................4
Recommendations............................................................................................................................4
REFERENCES................................................................................................................................5

SWOT Analysis of The SAMSUMG
Strength Weaknesses
Samsung has very innovative company,
currently holding high reputation in the UK
(Gürel and Tat, 2017).
Samsung has highly diverse product portfolio
and also low profit margin.
Opportunities Threats
Invest heavily in research and development
and focus on new technology.
Emergence and growth of other companies in
UK, like; Vivo, One Plus, Oppo,etc.
PESTLE Analysis of the SAMSUNG
Political Economic
One of the political impact which can affect
the company is Brexit. As it is a foreign
company it may have negative consequences
on its sale and movement of employees.
Samsung advances to gain new market.
However, the driver is uncertain due to the
continuing world economic crisis that is
impacting and influencing negatively the
purchasing power of customers. UK is
economically stable country which may have a
positive impact on the financial growth of the
company.
Social Technological
Samsung is highly reputed company in the in
UK market, because it has the talent of covert
their marketing strategies according to local
culture. Company showing relative ads to
people for attract them.
Samsung has very innovative company, beside
UK government heavily invests on technology
which can prove beneficial for the company
(SHTAL and et.al., 2018). That team put high
efforts in the innovation of new products as
there is a huge opportunity available for the
country.
Legal Environmental