Intel's Competitive Advantage

The assignment analyzes the competitive advantage of Intel Corporation by discussing its business details, costs, values, and feedback from a manager. It highlights Intel's unique advantages, including its technology leadership, manufacturing process technology, product design, packaging, and masks in-house. The company also invests heavily in R&D and manufacturing to maintain its competitiveness. Additionally, the assignment emphasizes the importance of the Internet of Things (IoT) as a key trend shaping the future of Intel.

Table of Contents
Introduction......................................................................................................................................1
Business Details...............................................................................................................................1
Competitive Advantage...................................................................................................................1
Value................................................................................................................................................2
Costs................................................................................................................................................2
Feedback from Manager..................................................................................................................3
References........................................................................................................................................3

Introduction
This paper aims to discuss the competitive advantage of Intel Corporation by discussing the
business details, costs, values and feedback from the manager. AMD and Intel offer the largest
and the highest valued semiconductor chip makers in the whole world and supplies processors
for the manufacturers of computer like Dell, Apple Inc, Lenovo etc.
Business Details
Business Name Intel Corporation
Business Nature Semiconductors
Chairman’s name Gordon Moore
Date of Consultation
Competitive Advantage
Intel has unique competitive advantage of the business as it aims to maintain its technology
leadership and competitive advantage by combing and optimizing the manufacturing process
technology, leading-edge capacity, product design, packaging and masks in-house. The company
aims to set high standards in high-quality clean production and invests heavily in the R&D and
manufacturing making it difficult for the rivals to match with the company. The business have
another competitive advantage that is not being properly exploited. The company presently is
using a 14 nm process technology in the market place and is also focusing on the development of
next-generation 10nm process technology which will be used in its products. These
advancements with the next-generation technology will facilitate the company to advance in
areas like performance features, cost and efficiency. The rival business must respond
competitively (Huang, K. F., Dyerson, R., Wu, L. Y., & Harindranath, G., 2015). The IBM and

NVidia must work on their micro devices in order to gain competitive advantage. Other
companies like EMC Corporation, Microchip system etc. must respond to the needs of the
current customer base and should inculcate the next-generation technology (Pappu, R., &
Quester, P. G., 2016).
.
Value
The customers’ value the various products and/or services provided by Intel. The customers are
provided with the latest technology and the next generation technology. The company utilized
advanced technology during the product production thereby providing its customers with the
Core competency in developing differentiated products such as microprocessors and developing
technologies which combine user-led, product-led and market-led features. The business has also
put efforts in maximizing the value to the customers. The company has maximized value to their
customers by lowering the cost of their products and services as compared to their competitors.
Additionally the company aims to build brand loyalty among its customers for a long-term
sustainability. The company provides multiple touch points for delivering superior customer
service. The value to the customers can be increased by keeping the brand product high,
providing exceptional customer service and demonstrating the mission statement of the
company. The company will also use social network tools so as to allow the customers to be in
direct contact with the company.
Costs
The business can employ various methods to minimize the costs to itself. Intel operates through
the following business segments: Client Computing Group (CCG), Data Center Group (DCG),
Internet of Things Group (IoTG), and Software and Services Group (SSG). Each business

category is analyzed with their respective expense. This helps the organization to keep track of
every expense and to minimize it accordingly.
Company should focus on the Internet of things for providing an edge in the marketplace to the
company. Internet of things is considered to be the most important trend which will shape the
smart and future world there by shaping the future of Intel (Whitmore, A., Agarwal, A., & Da
Xu, L., 2015).
Feedback from Manager
The student have understood the competitive pressures being faced by the company. The student
has been able to analyze the company in the right manner and as elaborated every important
aspect of it. The recommendations made by the student are realistic and beneficial for Intel as
IoT has been providing a competitive edge to the company from a long time.

References
Huang, K. F., Dyerson, R., Wu, L. Y., & Harindranath, G. (2015). From temporary competitive
advantage to sustainable competitive advantage. British Journal of Management, 26(4), 617-636.
Pappu, R., & Quester, P. G. (2016). How does brand innovativeness affect brand
loyalty?. European Journal of Marketing, 50(1/2), 2-28.
Whitmore, A., Agarwal, A., & Da Xu, L. (2015). The Internet of Things—A survey of topics and
trends. Information Systems Frontiers, 17(2), 261-274.