Concept and Role of Marketing in the 21st Century

Table of Contents
• the concept and role of marketing in the 21st century....................................................................1
•The role of marketing:........................................................................................................................1
• roles and responsibilities in marketing, and the competencies required to succeed.....................2
1.Communication skills......................................................................................................................2
2.Public Speaking...............................................................................................................................2
3. Analytical skills..............................................................................................................................3
4.Creative thinking.............................................................................................................................3
5.Negotiation......................................................................................................................................3
6.Technology skills............................................................................................................................3
• how the marketing function works and interacts with other departments in the supermarket...3
• External influences on marketing activities.....................................................................................4
• Internal influences on marketing activities......................................................................................5
The company's goals..........................................................................................................................5
Finance...............................................................................................................................................5
Human Resources...............................................................................................................................5
Operational problems.........................................................................................................................5
Business culture..................................................................................................................................6
Conclusion.............................................................................................................................................7
References..............................................................................................................................................8

• the concept and role of marketing in the 21st
century
On each product segment today, the economic market exchanges between goods more and
more actively, so in the general view of society, marketing is the connection between the
materials of the society. and its economic response models, because it is beneficial to market to
satisfy these needs and wants through exchange and building lasting relationships. As part of the
BigC supermarket webinar, as a junior marketing analyst I'll be taking a look at how much fun
marketing can be.
Marketing is the process of creating, advertising, and distributing goods and services to both
customers and companies. However, marketing is not confined to commodities and services, but
also to locations, ideas, and everything in between. This offers several obstacles for marketers,
forcing them to make strategic judgments. And how the corporation responds to these problems
is determined by the market it serves, as consumer market decisions for items, packaging, and
distribution methods. (LanAnh, 2021) Operations marketing is a relatively new function inside
the marketing organization that enables the department to work successfully and produce the
intended business results through people, processes, technology, and data. Marketing Activity is
clearly the primary driver of performance in marketing firms.
•The role of marketing:
Marketing decides and coordinates the relationship between an enterprise's production and
commercial operations and the market. As a result, it assures that the enterprise's business
operations are market-oriented, understanding how to use the market, the wants and aspirations
of consumers as the most solid basis for all business choices.
Manufacturers and companies cannot understand information about changes in customer
demand without assistance due to the disparity in geography and time between producers and
consumers. Marketing may be considered to assist link individuals with each other by providing
effective support for the Marketing information system.
Marketing operations provide a more scientific foundation for company choices while also
assisting organizations in collecting and processing information in the most effective way to
meet maximum client demands.
Marketing assists in overcoming client concerns and complaints by researching customer
post-purchase behavior. Marketing will assist commercial businesses in identifying thorough
strategies for resolving and overcoming client concerns, as well as improving their business
goods. (lamthueluanvan, 2018)

• roles and responsibilities in marketing, and the
competencies required to succeed
Marketing is a career in which experts are responsible for describing and promoting a brand
and the items and services it provides to its clients. To be a great marketer, you must understand
and explain your target market's interests, preferences, and demands to your firm and marketing
team in order to guarantee that marketing materials are supplied in line with what the consumer
wants. Today, if you work in the sector, you must have the following abilities in order to be
successful, as well as a solid foundation in the workplace.
1.Communication skills
Marketing is a professional path that requires you to be able to communicate about
companies, goods, and services to the public in a way that stimulates interest and attracts their
attention. This is a vital communication skill for any competent marketer today. Marketing is a
professional kind of communication, and these experts have a wide range of communication
duties and responsibilities, such as composing television commercial scripts or authoring
advertising and press releases. Because there are so many various ways to contact customers,
they must have a thorough grasp of the end user and what they are searching for in order to
properly express the message to them. As a result, effective communication and listening skills
are crucial for marketers today.
2.Public Speaking
While it is not required for every marketing position, many companies want marketing
experts with exceptional public speaking abilities. Marketers must be able to effectively deliver
their ideas to employers, board members, coworkers, and clients, thus you must be yourself.
Speaking in front of an audience when starting a marketing project or campaign, introducing a
new product or service, or in a variety of other settings.
3. Analytical skills
Marketing nowadays necessitates a significant amount of data analysis work based on
research conducted to understand the audience's needs, wants, and preferences. To be successful
in today's marketing profession, you must have a thorough awareness of the value of data in
marketing as well as the capacity to use data to make future marketing decisions.
4.Creative thinking
Although marketing is becoming more of an analytical career option, it remains a good
profession for anyone who wishes to be more creative with their work. With company rivalry at
an all-time high and many marketplaces becoming increasingly flooded with marketing
materials, the ability to come up with something fresh and unusual to make a firm stand out from
the crowd is essential. Crowdfunding has never been more vital for professional marketers as it is
today. Marketing experts must be proficient at coming up with fresh and intriguing ideas to