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Taj Samudra Resort Assignment

   

Added on  2021-02-19

6 Pages3219 Words217 Views
TAJ SAMUDRA RESORT The poster highlights the various barriers in communication. It also explains the various steps which can be taken in order to overcome communication barrier. Inorder to avoid any type of miscommunication while expanding the business in other region what steps can be taken is also been explained. The study also highlightsthat how culture influence communication and negotiation process and why it is necessary to be aware of the influences which the culture can have on communicationprocess.STRATERGIES TO OVERCOME COMMUNICATION BARRIER AREThe Taj Samudra should be aware of the culture. In order to promote its resort in Sri Lanka. The company should have the proper knowledge about the colours or image. The reason behind this is that various marketing material which will be used by the company canpass a offensive messages. Some may find it unacceptable. Therefore, in order to pass correct information to the people of the country Taj Samudra should try to gain a proper knowledge regarding the culture of the region in order to avoid any type ofmiscommunication or misinterpretation. In order to communicate a right message to the audience Taj Samudra should use proper communication channel in order to promote their resort. Taj Samudra should know their audience first.INFLUENCE OF CULTURE IN COMMUNICATION AND NEGOTIATION PROCESSThe culture can influence the negotiation process. The Taj Samudra should gain the proper knowledge about the culture in order to present its view point. As the hotel may face cross cultural negotiation because of individual in the process of negotiation of differentculture. As culture influences that how the people will negotiate i.e., verbally or non-verbally or with body language. The individual should use the proper body language and communication style in order to present its opinion in a right way.CONCLUSION:From the study it can be concluded that it is very important for an organisation to understand the challenges which they can face while expanding business to other countries. And take the proper steps in order to avoid such type ofbarriers in the communication process. The organisation should have the proper knowledge of the culture in which the organisation wants to expand its business in order to avoid any type of miscommunication in any way.REFERENCES1.Books and JournalsBovée, C.L., Thill, J.V. and Raina, R.L., 2016.Business communication today. Pearson Education India.Thomas, G.F. and Stephens, K.J., 2015. An introduction to strategic communication.Meuter, R.F., Gallois, C., Segalowitz, N.S., Ryder, A.G. and Hocking, J., 2015. Overcoming language barriers in healthcare: a protocol for investigating safe and effective communication when patients or clinicians use a second language.BMChealth services research,15(1). p.371.VARIOUS COMMUNUCATION BARRIER WHICH TAJ SAMUDRA CAN FACEAs the Taj Samudra is planning to open a resort in Sri Lanka. They can suffer from various communication challenges as the culture, working environment of the country can be totally different from the culture they are working in. There canbe various barriers in the communication process such as linguistic barrier, psychological barrier, emotional barrier, organisational structure barrier or attitude barrier etc. Misinterpreted message es is one of the major barriers in organisation.The communication barrier may reduce the speed of work in the organisation. As communication is the essential part of the organisation. Therefore, the company should take proper measure in order to reduce any type of communication barrier in the organisation. In order to reduce the barriers in communication.Taj Samudra should adapt the simple language which is understandable by all. As each country has its own culture therefore the people of the Sri Lanka may misinterpret the ideas or the language which is used by the Taj Samudra employees.

Notes :- Communication is an essential part of any industry. Business communication refers to the process of sharing information with the aim of marketing or promoting its products and services. The assessment of BusinessCommunication is based on Taj Samundara Hotel and aims to evaluate and analyse the principle and intention behind various for of communication in the business. Along with it, it will also apply communicationprinciples that enhance the practices. Lastly, the study will provide an insight and present a self-critic including strength and weakness in terms of communication.MAIN BODYRecommendations to colleagues and subordinates in terms of effective communication(Bovée, Thill and Raina 2016) define Communication is the nervous system of the company as it keeps the staff of the industry informed about the external and internal elements. Organisational communicationis the process of exchanging views, ideas and information in as well as outside of the organisational structure. There are various form of communication in the hospitality industry like Taj Samundara Hotel; Internalcommunication, External communication and Personal communication. Subordinates are the people in the industry who work below you or directly report to you.In order to have effective communication within theworkplace employees of the organisation should be encouraged to take part in open meeting. In such meeting the employees will not only hear but can also present their views to others. According to exports, somepeople understand more better in one on one way therefore there should be one on one discussion in the organisation to avoid any type of miscommunication. There should be not repetition of the information it shouldbe clearly presented in front of employees that what an organisation want from them.Internal communicationThis type of communication occurs in Taj Samundara Hotel for carrying out operations is known as internal operational communication. This type of organisational communication includes the form of writtenand oral.Oral communication: Oral communication is based on the interaction and communication process through mouth. It involves various forms such as; telephonic conversation, face-to-face conversation,speeches or discussion, personal interaction, Interviews, etc.Written communication: This form of written communication includes; Rules and instruction handbook, posters, memos, letters and circulars, handbook and manuals, annual reports, house magazines, etc.External communicationThis communication done with external parties of Taj Samundara Hotel such as; consumers, government agencies, suppliers, local community, regulatory authority, etc. known as external communication.Purpose of organisational communicationDifferent form of communication in the industry is carried out with specific purpose. It is recommend to the colleague and subordinate to understand the purpose of organisation;(Thomas and Stephens, 2015) mentioned that purpose of communication in the hotel is to inform, persuade, entertain, motivate, express thanks, . It is being a demand of the global and diverse workplace. As TajSamundara is expanding their business in Sri Lanka that make it require excellent spoken and written communication skills in the new and global diverse workplace.On the other hand (Meuter and et. al., 2015) The communication process of the hotel co-ordinates the efforts of the member towards accomplishing objective and goal of the company. It enhance the low ofinformation, encourage coordination, prepare people in the industry to accept change, develop good human relation, etc. Moreover, (Modarres, 2016) stated that purpose of oral communication is to promote the brandin the new market of Sri Lanka that able to attract the tourist as well as to interact with guests effectively that make them able to achieve the loyalty and commitment of the guests. Along with it, the purpose of oralcommunication in the hotel is to bring friendly and co-operative team spirit.Principle of organisational communication

Communication is require to be effective in the industry. (Moorkens and et. al., 2016). mentioned that effective organisational communication should follow 7C's include; Clarity, Correctness, Completeness,Conciseness, Correctness, Coherence, Courtesy. Furthermore, (Reason, 2016) mentioned that in the strategy of interacting, communicator should select the most appropriate medium to make the communicationeffective with the target message. The written communication should formal, understandable and complete and oral communication should clear to understand and maintain the courtesy. The form of written, oral orvisual that is used for marketing such as; advertisement, print media should maintain the culture and social believe of the consumers.It is recommend to the colleagues and subordinates to facilitate interdepartmental cooperation to have an understanding of the various form of communication as well as their purpose and principles. Along withit, individual is require to have an understanding of the base of the communication that present the reason for the interaction.Barriers in communication and strategies to overcome themThe communication skills are necessary in individual within the organisation for the desired outcome. Both oral and written communication skill is necessary to have in the person that working with an industry.In the context of business, there are some skills that are strength of me and some are the weaknesses are require improvement. Self-analysis will help me to have an proper understanding of the practical and workablestrategies for the improvement.StrengthAs per the self-analysis, I am good at some form of oral communication and some form of written communication. For instance, I am proficient at writing memo, email or other documents as I give all thebackground information and detail that ensure that my message is understood. I am good at writing emails and generally use email to communicate complex issues with people as it is quick and efficient.Weaknesses One of the biggest weakness in terms of communication in the business context is I am not a good listener as my concentration breaks that is not appropriate for an effective meeting in the organisation. Otherthan that I concluded that, face to face conversation is not effective as I am self-conscious. Furthermore, I am very bad at writing business letter that is essential to build goodwill to transfer organisational messageeffectively.Moreover that are various barriers in the effective communication process such as; external barriers, organisational barriers and personal barriers. In my personal communication I faced emotional andpsychological barrier. Along with it, the organisational barriers is also appears such as; the structure of hotel, organisational rules and regulations, etc.The barriers can be improved by proper training and coaching but it is essential to consider that the strategies should be workable and practical. For example; listening skills will develop by developing attentionand focus on the things that are discussed in the meeting. Along with it, taking time is necessary before reacting on the conversation. For developing or improving face to face conversation it is essential to buildconfidence. It can be enhance by giving more and more presentation or by practically practising the face to face communication will really works and help individuals. (Bovée, Thill and Raina, 2016) mentioned that thephysiological barrier can be overcome by daily practice.Applying principles of effective communication to enhance practiceThe principle of communication can applied in the Taj Samundara hotel that help the company to enhance the practices and to overcome the barriers in the communication process. The principles are essential toconsider and in conducting any form of communication, communicator require to consider principle of effective communicationFor that purpose, leader and manager of the hotel also conducts proper training session to the staff so that they are able to communicate within and outside of the hotel effectively.(Powell and Powell, 2015) thinks that an effective communication occurs effectively only if the receiver understands the exact ideas and information that the sender intended to mean. To overcome the barriers,,individual should consider following;

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