Impact of Talent Management on HR Role: A Study on Morrisons

This study examines the impact of talent management on the role of human resources within Morrisons, a prestigious retail organization in the UK. It covers the basic concepts of talent management and human resource management, challenges faced by Morrisons in the absence of talent management, and strategies adopted by managers to retain employees and improve business performance. The study uses a quantitative research methodology and primary data collection through a questionnaire.

The impact of
talent
management on
the role of HR

Table of Contents
Topic: To identify the importance of talent management and its impact on the role of human resources
within an organisation”. A study on Morrisons...........................................................................................3
Introduction.................................................................................................................................................3
Literature Review........................................................................................................................................4
Project management plan.............................................................................................................................6
Methodology.............................................................................................................................................10
Data Analysis............................................................................................................................................11
Research Outcomes...................................................................................................................................20
Recommendations.....................................................................................................................................21
Reflection..................................................................................................................................................21
Conclusion.................................................................................................................................................23
References.................................................................................................................................................24

Topic: To identify the importance of talent management and its impact on the role of
human resources within an organisation”. A study on Morrisons.
Introduction
Talent management refers to adopting various activities in order to manage the workforce
of the organization in an efficient manner. Talent management is hiring, selecting, motivating
and retaining the employees to accomplish the organizational goals successfully. In other words,
it includes the full scope of HR process from on boarding, developing and motivating employees
to retaining them for longer duration. It is an essential concept of human resource management
wherein the company puts efforts so that high-performance and potential employees stay in the
organization for longer period of time. By implementing effective talent management practices,
it is possible to manage the entire workforce efficiently. However, there are several challenges
are faced by the company during implementation of talent management approaches (Pandita and
Ray, 2018). The present study is based on Morrisons that is a prestigious organization of retail
industry. It offers groceries and other general items to the customers. The present study will
cover the role of talent management in managing the human resources within the organization.
Further, the challenges faced by the organization in managing the talent will also cover in the
give study along with the suitable strategies to retain the employees and improving their
performance in the future period of time.
Background of company
Morrisons is one of the prestigious supermarket chains of UK. It is the fourth largest
chain of supermarkets in UK which was founded in the year of 1899. The company offers
various food & non-food items to accomplish the needs of buyers in an efficient manner. The
main purpose of the entity is to make provide quality food to the customers. The business is
predominantly based on food & grocery. The present study is about the talent management
strategies that are being adopted by the company to manage the workforce in an appropriate way.
Research Aim: To identify the importance of talent management and its impact on the
role of human resources within an organisation”. A study on Morrisons.

Research Objectives:
 To understand the basic concept of talent management and human resource management
within an organisation
 To determine the impact of talent management on the role of human resources within
Morrisons
 To discern the challenges faced by Morrisons in the absence of talent management
 To investigate various strategies of talent management adopted by manager of Morrisons
for retaining their employees and improving business performance.
Research Questions
 What is the basic concept of talent management and human resource management within
an organization?
 What is the impact of talent management on the role of human resources within
Morrisons?
 What are the challenges faced by Morrisons in the absence of talent management?
 What are the strategies of talent management adopted by manager of Morrisons for
retaining their employees and improving business performance?
Rational of research:
The main aim to conduct research on the given topic is to develop significant knowledge
base on talent management. The study will prove helpful in terms of identifying the impact of
talent management on human resource framework of the company. In addition to this, the
research study will allow the researcher to assess the challenges that are faced by the
organization during talent management. Further, the research study will make the investigator
enable to prepare appropriate strategies to increase the business performance in significant
manner. In personal context, the researcher can easily improve communication, presentation,
time-management, decision-making skills after undertaking the present research project.
Literature Review
Concept of talent management and human resource management within an organization
According to Anlesinya and Amponsah-Tawiah, 2020, talent management is an essential
concept in current period of time. It refers hiring, recruiting, motivating and retaining workforce

so that the business organization can accomplish the stipulated goals. In addition, talent
management approach makes the company enable to hire potential & capable candidates who
can perform the assigned work in the best possible way. Talent management is hiring, selecting,
motivating and retaining the employees to accomplish the organizational goals successfully. In
other words, it includes the full scope of HR process from on boarding, developing and
motivating employees to retaining them for longer duration. It is an essential concept of human
resource management wherein the company puts efforts so that high-performance and potential
employees stay in the organization for longer period of time. Human resource management is a
strategic approach of managing people effectively and efficiently so that they can significantly
contribute in growth of the company. Here, human resource management is designed to
maximize the level of performance of workforce. Additionally, HR management is related with
performing various activities such as recruitment, performance evaluation, motivation, employee
relation and more. Currently this concept is highly useful to manage the human resources within
the company efficiently and effectively.
Impact of talent management on the role of human resources within Morrisons
According to Narayanan, Rajithakumar and Menon, 2019, talent management plays an
imperative role in human resource management. In talent management, company is likely to hire
potential employees after proper screening. In addition, the HR managers of Morrisons motivate
the workforce through significant monetary and non-monetary ways. Here, the monetary ways
include incentives, bonuses, increment in salary and more. Further, Morrisons can also adopt
non-monetary ways such as rewards, appreciation, acknowledgement and more. By adopting
these methods, it is possible to boost the morale of workforce in an efficient manner. Further, the
HR managers also arrange necessary training & development programs so that the efficiency of
the employees gets increased and they perform the assigned work appropriately.
Challenges faced by Morrisons in the absence of talent management
According to Crane and Hartwell, 2019, there are several challenges faced by Morrisons
in absence of talent management. They have to face employee turnover issues that will directly
affect the prestige of the company. Further, they have to face the issue of recruitment & hiring
potential employees. In addition, the Morrisons is also likely to face complexity in motivating

the human resources that will put a direct impact on future growth & success. Additionally, it is
analyzed that it is also quite difficult to create a positive environment at workplace in absence of
effective talent management practices within the company.
Strategies of talent management adopted by manager of Morrisons for retaining their
employees and improving business performance
According to Maurya and Agarwal, 2018, in the present era, several strategies can be
adopted by the companies to retain the employees for longer duration. For this purpose,
Morrisons can arrange training sessions so that the efficiency of the employees get increased.
This will help in making the employees capable enough to perform the organization duties in an
appropriate way. In addition to this, the respective organization also provide positive work
environment to the employees wherein different individuals can interact with each other
effectively. Apart from this, managers of the respective company facilitate proper
communication so that a proper environment can be maintained at workplace.
Project management plan
It refers to a formal document that includes significant information to conduct the
research study on a particular topic. It comprises various elements such as quality, time, cost,
resources, and communication and so on. The major elements of project management plan are
mentioned below.
Scope: The present study has wide scope in terms of assessing the impact of talent
management on human resource management of the company (Kerzner, 2018). This will allow
the business organization to enhance the engagement of employees and retain them for longer
duration. In addition, the company can also attain competitive advantage by appointing talented
workforce.
Cost: It is one of the most significant elements of project management plan wherein the
researcher is likely to set a proper budget. In the given context, there will be requirement of $
7000 to complete the entire project.
Time: Time is an essential component of research study as it helps in accomplishment of
the research work in timely manner. While undertaking a project, there is requirement to

determine the time efficient manner (Pantoji and et. al., 2021). In context of the present study,
the entire project work can be completed within 20 weeks.
Communication: Communication is a process of exchanging the information between
different individuals. In research work, the communication is used to exchange necessary
information among the project team (Zuo and et. al., 2018). This factor will help the researcher
to communicate the research objective to various people who are associated with the
investigation. In this context, the researcher will use different methods of communication
including email, text and more to exchange the data and information with various stakeholders.
Resources: Resources are highly important part of research work. Without availability of
proper resources, it is quite difficult to accomplish a project in timely manner. There is
requirement of ample of resources including funds, equipments, tools and more (Catalano, 2020).
It is crucial for the researcher to ensure the availability of adequate amount of resources so that
the project can be accomplished without any delay.
Risk: The investigator has to face several risks while undertaking a particular project.
This risk has direct impact on the success of project work (Holloway, 2021). In context of the
present research work, there will be risk related to lack of communication, limited time, and
insufficient resources and so on.
Work breakdown structure:
For the timely completion of a complex project, it is essential to prepare a work down
structure. It refers to divide the complex project into smaller and manageable components so that
the project can be completed promptly. The main aim of wbs is to make the entire project
manageable so that team members can put significant efforts for the completion of project work.
Through wbs, it is possible to make use of skills and capabilities of each and every team member
(Aubry and Lavoie-Tremblay, 2018). Before creating a WBS, there is requirement to define the
scope of entire project by maintaining proper communication with stakeholders. By breaking
down the activities into a smaller component, it is possible for the project manager to accomplish

the project successfully. WBS is a crucial tool that comprises scope, schedule, cost and more. In
context of current project, WBS is given below:
Gantt chart:
It is the most significant tool of project management wherein the activities are displayed
against time. There is a list of different activities along with suitable time frame. It is a graphical
tool which is used to represent various activities and their time. It helps in completion of various
activities on set deadline to make optimum use of the available resources. Gantt chart includes
starting and end date of project, milestones and more (Gardeazabal, 2020). This tool is useful in
managing complex project effectively and efficiently as the tasks are scheduled as per deadlines.
For present project work, Gantt chart is given below:

Methodology
Research Philosophy: In the given context, positivism philosophy is taken into
consideration as it will make the researcher enable to collect and analyze the vast amount of
information in an appropriate manner (Larshin and Lishchenko, 2018). This will make the
investigator enable to analyze the information through quantitative tools & techniques.
Research approach: Research approach is a crucial element of research methodology.
Deductive and inductive are two major approaches of research. For present study deductive
research approach is taken into consideration as it will assist the researcher in analyzing and
interpretation the large amount of information within less time and cost. Apart from this, it also
helps in collection of valid & authentic information in significant manner.
Quantitative research methodology: Under this, numerical and statistical tools are
utilized to collect and interpreted the data and information in appropriate way. The main aim of
using the statistical technique is to make meaningful inferences for the accomplishment of
predefined research aims and objectives (Holopainen and et. al., 2020). Basically, quantitative
methods are utilised where the information is available in numerical form. With the use of this
method, it is possible to make the study reliable and effective. In current context, the quantitative
method has been implemented to interpret data and information in a systematic way.
Qualitative research methodology: Unlike quantitative research method, this
methodology is associated with collection and analysis of non numerical information. It is based
on collection of detailed and in depth information so that the researcher can draw meaningful
inferences (Leedy and Ormrod, 2019). In addition to this, it helps the investigator to develop
detailed understanding on specific topic. Major sources of qualitative information are group
discussion,, focus group, case study and more.
Primary method: In data collection, primary method is highly important to collect raw
and first handed information to get knowledge about a particular topic. Primary data is
completely raw that is collected by the researcher from reliable sources. One can easily rely on
primary data as it is collected without the intervention of an external party. It also helps in

improving the knowledge of researcher regarding the particular aspect (Bisdas and et. al., 2019).
To collect primary data several sources can be used such as questionnaire, survey, observation
and more. In context of the present research work, primary information has been gathered
through questionnaire. For this purpose, the researcher has been taken interview of adequate
number of respondents of the respective company. This information will help in drawing
meaningful outcomes. For future study
Secondary method: This as a widely used source of data collection wherein the
information is extracted from already available sources. Here, secondary sources are used to get
in depth and detailed information on a particular topic (Jacobson and Borowski, 2019). The
major sources of secondary data collection are books, journals, websites and more. In current
context, the secondary information has been drawn from authentic and reliable websites, articles,
journals and publications.
Sampling: It refers to a process to include adequate number of units to structure a proper
sample. It refers to a process that is used to collect sample size from the total population. In
current context 25 samples have been chosen through probability sampling technique.
Data Analysis
Q1). Are you familiar with the concept of talent management?
A) Yes
B) No
Q2.) In your opinion, what is the significance of talent management in an organization?
A) Motivating the employees
B) Retaining workforce
C) Positive work environment
Q3). Does effective talent management strategies contribute in development and growth of
brand?
A) Yes
B) No
C) Maybe

Q4). In your opinion, what are the challenges faced by Morrisons while managing talent at
workplace?
A) High employee turnover
B) Providing positive environment
C) Regulations & compliances
D) All of the above
Q5). What are the strategies can be formulated by Morrisons in order to deal with the challenges
of talent management practices?
A) Recording feedback of employees
B) Positive reinforcement
C) Maintaining positive work environment
D) All of the above
Q6). Does effective talent management practices are helpful in generating competitive advantage
within the company?
A) Yes
B) No
C) Maybe
Q7). What do you think, does talent management practices contribute in effective human
resource management within the organization?
A) Yes
B) No
C) MayBe
Q1). Are you familiar with the concept of talent management? Frequency
a) Yes 22
b) No 3

88%
12%
Chart Title
Yes No
Interpretation: It is analyzed through above-graph that 22 respondents out of 25 are well-
familiar to the concept of talent management whereas 3 respondents have been demonstrate
negative perception about the respective concept. Therefore, the majority of respondents are
well-familiar to the concept of talent management.
Questionn 2) In your opinion, what is the significance of talent
management in an organization?
Frequency
A) Motivating the employees 10
B) Retaining workforce 8
C) Positive work environment 7

40%
32%
28%
Chart Title
A) Motivating the employees B) Retaining workforce C) Positive work environment
Interpretation: After interviewing 25 respondents, it is monitored that talent
management strategies are highly significant for the company. As per 10 respondents, motivating
the workforce is the major significance of talent management approaches whereas 8 respondents
consider retaining workforce is the most important benefit of talent management strategies. Rest,
7 respondents are in favor of positive work environment as the most important significance of
talent management.

Questionn 3) Does effective talent management strategies contribute in
development and growth of brand?
Frequency
a) Yes 16
b) No 4
c) Maybe 5
64%
16%
20%
Chart Title
Yes No Maybe
Interpretation: It is analyzed from the above dia-gram that 16 respondents out of 25
have positive mind set in terms of impact of talent management on the brand image of the
organization whereas 4 respondents are likely to have negative perception regarding the impact
of talent management on the brand image of the organization. Rest 5 respondents have been
shown neutral approach about the interrelation of talent management and the brand image of the
company.

Question 4) In your opinion, what are the challenges faced by Morrisons
while managing talent at workplace?
Frequency
A)High employee turnover 7
B)Providing positive environment 6
C)Regulations & compliances 4
D)All of the above 8
28%
24%16%
32%
Chart Title
A)High employee turnover B)Providing positive environment
C)Regulations & compliances D)All of the above
Interpretation: The above graph shows that the Morrisons have to face ample of
challenges while managing the talent at workplace. After interviewing 25 respondents, it is found
that high employee turnover is the major challenge according to the 7 respondents. In addition, 7
respondents consider that providing a positive work environment is also a major challenge that is
faced by the respective company during talent management whereas 5 respondents consider
regulations & compliances as the most significant challenge that is encountered by the
organization while managing human resources within the organization. Further, 8 respondents

are agree that all the above-mentioned challenges are likely to face by the organization while
managing human resources at workplace. Therefore, according to the majority of respondents
several challenges are encountered by the company during effective talent management
practices.
Questionn 5). What are the strategies can be formulated by Morrisons
in order to deal with the challenges of talent management practices?
Frequency
A)Recording feedback of employees 8
B)Positive reinforcement 5
C)Maintaining positive work environment 6
D)All of the above 6
32%
20%
24%
24%
Chart Title
A)Recording feedback of employees B)Positive reinforcement
C)Maintaining positive work environment D)All of the above
Interpretation: After interviewing 25 respondents, it is analyzed that Morrisons is required to
formulate ample of strategies to deal with the complexities of talent management. From the
above dia-gram, it is evaluated that 8 respondents consider that recording the feedback of
employees is the most significant strategy in order to deal with the challenges of talent

management. Here, 5 respondents consider that positive reinforcement is the most crucial
strategy that will help the company in dealing with the complexities of talent management
practices. According to other 6 respondents, managing positive work environment is a crucial
way to deal with the complexities of talent management. Rest 6 respondents consider that all the
above-mentioned challenges are faced by the Morrisons while managing talent at workplace.
Questionn 6). Does effective talent management practices are helpful in
generating competitive advantage within the company?
Frequency
a) Yes 14
b) No 6
c) Maybe 5
56%
24%
20%
Chart Title
a) Yes b) No c) Maybe
Interpretation: The above dia-gram is about impact of talent management on competitive
advantage. After interviewing 25 respondents, it is analyzed that 14 respondents have positive
mindset that effective talent management practices generate the competitive advantage whereas 6
respondents have negative mindset regarding the generation of competitive advantage through

effective talent management practices. Rest, 5 individuals have been shown neutral perception a
about the interrelation of talent management and competitive advantage.
Questionn 7). What do you think, does talent management practices
contribute in effective human resource management within the
organization?
Frequency
a) Yes 17
b) No 4
c) Maybe 4
68%
16%
16%
Chart Title
Yes No Maybe
Interpretation: Through the above pie-chart, it is monitored that talent management
practices contribute in effective management of human resources. Out of 25 respondents, it is
analyzed that 17 respondents have been shown positive attitude towards the contribution of
talent management in effective human resource management. It is monitored that 4 respondents
have demonstrated negative perception regarding the contribution of talent management in
effective management of human resource management. Rest 4 individuals have been

demonstrated neutral perception about the impact of talent management on human resource
management of the company.
Research Outcomes
Theme 1: Concept of talent management and human resource management
From the above-mentioned information, it is analyzed that talent management is an
essential concept in current period of time. It refers hiring, recruiting, motivating and retaining
workforce so that the business organization can accomplish the stipulated goals. It is monitored
that human resource management is a strategic approach of managing people effectively and
efficiently so that they can significantly contribute in growth of the company. Here, human
resource management is designed to maximize the level of performance of workforce.
Additionally, HR management is related with performing various activities such as recruitment,
performance evaluation, motivation, employee relation and more.
Theme 2: Impact of talent management on the role of human resources within Morrisons
After going through with the above-mentioned information, it is monitored that talent
management plays an imperative role in human resource management. In talent management,
company is likely to hire potential employees after proper screening. In addition, the HR
managers of Morrisons motivate the workforce through significant monetary and non-monetary
ways.
Theme 3: Challenges faced by Morrisons in the absence of talent management
It is analyzed that there are several challenges faced by Morrisons in absence of talent
management. They have to face employee turnover issues that will directly affect the prestige of
the company. Further, they have to face the issue of recruitment & hiring potential employees. In
addition, the Morrisons is also likely to face complexity in motivating the human resources that
will put a direct impact on future growth & success.
Theme 4: Strategies of talent management adopted by manager of Morrisons for retaining
their employees and improving business performance.

Through the above discussion, it is interpreted that several strategies can be adopted by
the companies to retain the employees for longer duration. For this purpose, Morrisons can
arrange training sessions so that the efficiency of the employees gets increased. This will help in
making the employees capable enough to perform the organization duties in an appropriate way.
Recommendations
After analyzing the above-mentioned information, it is found that Morrisons is facing
several challenges in managing the human resources of the company. For this purpose, they need
to adopt some necessary recommendations for further improvements. In this regard, the major
recommendations are mentioned below:
 It is suggested that managers of Morrisons need to motivate the employees through
monetary and non-monetary ways. In context of monetary methods, they are required to
adopt different ways like incentives, bonus, increment in salary and more. On other side,
the company is also required to adopt non-monetary strategies like recognition,
acknowledgement and more with an aim to boost the morale of workforce.
 Maintaining proper communication is highly important in order to facilitate proper flow
of information among the individuals. In this regard, the business managers of the
respective company are required to arrange informal meetings wherein the employees can
easily interact with each other.
 Providing training is important to increase the efficiency of workforce. In this regard, the
managers of Morrisons can arrange on the job training program where employees can
learn while working. It will not only help in improving the skills set of workforce but also
contribute in the success of the company in an efficient manner.
Reflection
During the existing research study, I learned the significance of talent management in
human resource management. I got to know regarding the different approaches of talent
management. As a result, I am able to contribute in development of talent management strategies
for the future enlargement of the company. In addition to this, I came across to the various
challenges which are faced by the organization during talent management. Here, the major

challenges are related to maintaining positive work environment, high employee turnover,
regulations and more. After understanding the challenge, I am able to structure suitable strategies
so that I can easily minimize the complexities of talent management. Further, I interacted with
several people throughout the research work which enhanced my communication skills. This
skill will assist me in growing in the future career. Additionally, I also learned time management
and decision-making skills during the project work. Through time management skills, I can
easily prepare an effective schedule to fulfill the assigned work in timely manner. These skills &
capabilities will help me in growing in my career in the future period of time.

Conclusion
From the above-mentioned information it is analyzed that Talent management is hiring,
selecting, motivating and retaining the employees to accomplish the organizational goals
successfully. In other words, it includes the full scope of HR process from on boarding,
developing and motivating employees to retaining them for longer duration. It is evident that
talent management plays an imperative role in effective management of human resources within
the company.

References
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model. European Journal of Training and Development.
Narayanan, A., Rajithakumar, S. and Menon, M., 2019. Talent management and employee
retention: An integrative research framework. Human Resource Development
Review, 18(2), pp.228-247.
Crane, B. and Hartwell, C.J., 2019. Global talent management: A life cycle view of the
interaction between human and social capital. Journal of World Business, 54(2), pp.82-
92.
Maurya, K.K. and Agarwal, M., 2018. Organisational talent management and perceived
employer branding. International Journal of Organizational Analysis.
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Appendices
Q1). Are you familiar with the concept of talent management?
C) Yes
D) No
Q2.) In your opinion, what is the significance of talent management in an organization?
D) Motivating the employees
E) Retaining workforce
F) Positive work environment
Q3). Does effective talent management strategies contribute in development and growth
of brand?
D) Yes
E) No
F) Maybe
Q4). In your opinion, what are the challenges faced by Morrisons while managing talent
at workplace?
E) High employee turnover
F) Providing positive environment
G) Regulations & compliances
H) All of the above
Q5). What are the strategies can be formulated by Morrisons in order to deal with the
challenges of talent management practices?
E) Recording feedback of employees
F) Positive reinforcement
G) Maintaining positive work environment
H) All of the above
Q6). Does effective talent management practices are helpful in generating competitive
advantage within the company?
D) Yes
E) No
F) Maybe
Q7). What do you think, does talent management practices contribute in effective human

resource management within the organization?
D) Yes
E) No
F) MayBe