Talent Management at Aviva Insurance: Strategies and Impact of Environmental Factors

TALENT MANAGEMENT
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Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Task 1 Explain the talent management strategy of Aviva Insurance company at present..........3
Task 2 Gender pay gap reporting at Aviva Insurance Company................................................5
Task 3 Identify the impact of Environmental factors on the HRM practices of Aviva Insurance
Company. ...................................................................................................................................7
PART 2............................................................................................................................................8
A. Written Report........................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
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INTRODUCTION
Talent management comes under the scope of Human Resource Practices which helps in
attraction, development, motivation and retention of the employees. Talent Management is a
process which aims at improving performance of the individuals in an organization with the help
of management techniques. It is one of the crucial functions of Human Resource. The talent
management helps in identification and fulfilment of the goals, target or aims of the organization
which sets a standard of performance. Talent manager requires focus on they key areas and
determine techniques to deal with the competition in the market (Benitez-Amado, Llorens-
Montes, and Fernandez-Perez, 2015).
Aviva insurance is A UK based organization and it has established its headquarters in
London. Aviva insurance has captured market across 16 countries and has a customer bases of
over 33 millions customers across the world. Aviva Insurance is listed as the largest general
insurance company in the world which functions to provide a leading life to its customers and the
pension providers. The study revolves around the talent management of Aviva Insurance.
PART 1
Task 1 Explain the talent management strategy of Aviva Insurance company at present.
The talent management strategies followed at Aviva Insurance Company covers the
business strategies and various HR strategies like Recruitment, Selection, Compensation etc.
Business strategy at Aviva Insurance company
Business strategy followed by Aviva Insurance company is Differentiation Business
strategy. There are three types of business strategies namely, Cost leadership (This strategy aims
at achieving leadership in the basis of cost which refers to providing the customers with products
and services at a price lower than the competitors), Differentiation strategy (This strategy deals
with providing products and services to the customers with different qualities and charge money
accordingly) and Focussed strategy (the focussed strategy aims at focussing upon a specific
market population only.) Aviva aims at maintaining long term relationships with its distributors
and customers by providing them with the finest quality of services and offering them the best
value for their money (Bradley, 2016). Aviva Insurance strategy aims at achieving a profitable
growth for the organization.
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Recruitment strategy
Aviva aims at recruiting the best employees for their organization ignoring the aspects of
age, gender, religion etc. of the people. Aviva follows an approach of equal opportunity policy.
In order to practice effective recruitment, Aviva uses technological tools like psychometric tools
such as Belbin and SHL and Ability test (Collings, 2015). Aviva insurance company deploys
these techniques in order to reduce the chances of bias in the organization and have effective lot
of human resource.
Selection strategies at Aviva Insurance company
Selection process succeeds recruitment process wherein the best candidates are
shortlisted from the lot of applicants who are placed in the organization. There are various
selection techniques but the ones followed by Aviva Insurance are Employee Referral
programmes and campus programme.
 Employee referral- The scenario where the employees of the organization play the role of
brand ambassadors of the process and actively take part in the process of acquiring
human resource for the company. The employees who act as brand ambassador at Aviva
insurance have high potential and relevant skills to strengthen the organization.
 Campus Program- Campus program aims at hiring fresh lots of individuals from the
educational institutes specifically the B schools. At Aviva Insurance company, they
provide well-structured inputs an appropriate environment in order to enhance their
personal and professional growth. This provides opportunity to the organization as well
as to the candidates by exposing them to the complex and competitive business
environment which further profits the organization in terms of creation and innovation.
Training and Development strategies at Aviva Insurance company
The training and development process followed at Aviva Insurance company consists of
assessing the needs over the market or the industry, Identification and development of the
managerial and supervisory skills among the employees, Training is provided to the employees
through workshops and training programs, further the new and transferring employees are
oriented with benefits of the program and a supervisory newsletter is issued (Collings, Mellahi
and Cascio eds., 2017).
Performance Management
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