This research report aims to investigate the role of motivation strategies in talent management for retaining talent in an organization. It focuses on the practices adopted by Marks & Spencer in this regard. The report includes a literature review, methodology, data analysis, and recommendations. The research questions revolve around the conceptual framework of talent management and motivation, types of motivation strategies adopted by Marks & Spencer, and the role played by motivation strategies in talent management. The methodology includes quantitative research, primary and secondary data collection, and a sample size of 30 executives. The report also includes a project management plan and a questionnaire.