Tapping into New and International Markets

ANALYSE THE OPPORTUNITIES
AND THREATS FOR FIRMS
EXPOSED TO AN
INCREASINGLY GLOBALISED
ENVIRONMENT

Introduction to Kenya
 Kenya known as commercial “gateway and
regional hub of East Africa.
 largest as well as advanced economies of East
Africa.
 may grow at 5 percent per annum in the coming 5
years.
 growing entrepreneurial middle class and enjoying
steady .
 The capital being Nairobi is worked by
government to be in par with existing financial
centres over the world

global business environment and impact of
global drivers in Kenya
Global business environment is being affected by
several factors such as governmental rules;
changing consumer markets; investment
opportunities.
key drivers that have influenced the overall
working of Kenya and these are as follows;
 Robust growth prospects
 On-going pro-business reforms
 Rising domestic and regional consumer market
 Investment opportunities across various
priority sectors