Tapping into New and International Markets

This presentation explores the concept of tapping into new and international markets. It covers topics such as the global business environment, threats and opportunities for SMEs, advantages of international trading blocks, and tariff and non-tariff barriers. The presentation provides valuable insights for organizations looking to expand globally.

TAPPING INTO NEW AND
INTERNATIONAL MARKETS

 Introduction
 Explanation of Global Business Environment
 Analysis of Global Business Environment
 Threats and opportunities that are faced by SMEs
 Critical analysis of implication of threats and opportunity
TABLE OF CONTENT

 Advantages of international trading blocks and agreements
 Evaluation of advantages of international trading blocks and agreements
 Tariff and non tariff barriers
 Conclusion
 References
TABLE OF CONTENT

With the enhancement in the integration and connection between
various global economies and nation the organisation also started
for looking better growth opportunity and ways of expansion in
the global environment. The rise and improvement in the
technology together with the reduction and liberalization in trade
barriers and policy it become more easier and convenient for
companies to expand globally and operate at international
market.
INTRODUCTION

It is very important for an organisation to appropriately and effectively be aware of the global business
environment in which it operates, as it represents different facets and aspects of the surroundings of the
firm that could be a major influence on the sustainability and growth of the company.
EXPLANATION OF GLOBAL BUSINESS ENVIRONMENT

Barclays Plc is one of the biggest financial organisations within the United Kingdom. Currently, the
company is expanding its market into Europe, specifically in Malta, which the firm believes could
prominently be used for expanding the business operations effectively. In addition to this, there are
several aspects which are related to the global business environment, which are described below in
context of Barclays:
 Political Factors: This factor within the global business environment is related to the political
situations of the markets in which a company operates.
 Technological Factors: This aspect of the global business environment is one of the most appropriate
and effective factor to be understood and explained
CONTINUE…

 As per the above explanation, it could be stated that Global Business Environment is very important
for organisations to evaluate and analyse, so that they could determine the positives and negative
aspects associated with this environment. Moreover, the analysis below is covers the key global drivers
which firms like Barclays experience in relation to expanding their business to nations, such as
Europe.
ANALYSIS OF GLOBAL BUSINESS ENVIRONMENT

With the integration among nations and global economies the competition level has also increased as the
scope and size of markets has enhanced. This, competitive global environment facilitates both threats and
opportunity for SMEs which are explained below with respect to Barclays Plc and global environment of
Malta which is an emerging market of Europe.
THREATS AND OPPORTUNITIES THAT ARE FACED BY SMES

In competitive global environment many threats and opportunity are faced by SMEs that includes stiff
competition, mass turnover together with availability of better technology, sources of finance and
expansion opportunity. With the rise in the integration among global economies, the SMEs have to face
cut throat competition from other big multinational companies which has lead to a pressure on it to make
improvement in its business operations to face and counter the competition at global level.
CRITICAL ANALYSIS OF IMPLICATION OF THREATS AND
OPPORTUNITY

Trading blocks are basically reflects a group of countries who form trade agreements between themselves
to have better trade deals. Basically there are three main types of Trading blocks and agreements which
can be adopted by a nation to have better international trade.
 Free trade area- It is a trade agreement that is free from tariffs between members and no external tariff
is levied on trade. Therefore, the member nation can negotiate their own trade deals.
ADVANTAGES OF INTERNATIONAL TRADING BLOCKS AND
AGREEMENTS

The creation and formulation of trade blocks and agreements among various preferable and profitable
nations of world offer many advantages for business organisation and create positive implication for
SMEs. Trade blocks and agreement create an opportunity for SMEs to have assess to better technology of
participating nation which lead to efficiency in operations and production.
EVALUATION OF ADVANTAGES OF
INTERNATIONAL TRADING BLOCKS

While operating at the international environment many tariff and non tariff barriers are faced by an
organisation. Some of these tariff and non tariff barriers that exists in international trading environment
are explained below in context of Barclays Plc:
 Tariff barriers: Specific tariffs, Ad Valorem Tariffs
 Non Tariff Barriers: Licenses, Import quotas
TARIFF AND NON TARIFF BARRIERS

 On the basis of above assignment it can be concluded that a global business environment yield many
opportunity for a SME that includes better technology, more sources of finance and better expansion
possibilities. Beside this, many threats like stiff competition, migration of employees, etc. are also
created by increasing global integration. International trading blocks facilitates easy trade agreements
among the participating nation. Various tariff and non tariff barriers are there like licensing, simple
tariff to have a control and check on international trade.
CONCLUSION

 Arapova, E., 2017. Southeast Asia as the New Investment Pole. International Trends. 15(3). pp.89-94.
 de Oliveira, R. T. and Rottig, D., 2018. Chinese acquisitions of developed market firms: Home semi-
formal institutions and a supportive partnering approach. Journal of Business Research. 93. pp.230-
241.
 Friedrichs, S., 2017. Tapping nanotechnology’s potential to shape the next production revolution. The
Next Production Revolution, p.157.
REFERENCES

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