Tapping into New and International Markets

This presentation explores the concept of tapping into new and international markets for small and entrepreneurial businesses. It discusses the global business environment, threats and opportunities faced by SMEs, advantages of international trading blocs, and strategies for SMEs to take advantage of international opportunities and overcome barriers. The case study of BRIGHTSTAR, a UK-based financial distributor company, expanding its operations in Victoria, Australia, is used as an example.

Tapping into New and
International Markets
LO1 & LO2

Table Of Content
 Introduction
 Explain the global business environment in which small and entrepreneurial businesses operate.
 Analyse the threats and opportunities that face SMEs in an increasingly competitive global environment.
 Provide evidence based analysis of the global business environment in which small and entrepreneurial
businesses operate using specific examples.
 Critically analyse the implications of threats and opportunities that face SMEs in an increasingly
competitive global.
 Determine and analyse the advantages of international trading blocs and agreements.
 Explain the various tariff and non-tariff barriers that exist in the international trading environment.
 Evaluate the advantages of international trading blocs and agreements and their implications for SMEs.
 Critically evaluate how SMEs are able to take advantage of international opportunities and overcome
barriers.
 Conclusion
 References

INTRODUCTION
Tapping into new market means organizations expand their
operations through entering into international market. Small
organizations and entrepreneurs already face the lot of challenges and
struggle in the market for growth Selected SMEs for this report is
BRIGHTSTAR which is UK based financial distributor company.
They offer various financial services to their clients and they currently
operated in Billericay, England, UK and further they wanted to
expand their operations in Victoria, Australia.

Global business environment
wherein small businesses operate
Global business environment is defined to environment wherein
distinct sovereign nations along with factors exogenous to home
environment of business, impacting decision making on usage of
capabilities and resources.
BRIGHTSTAR company is SME which operate in global
environment that comprises certain elements including customer
preferences, technologies and so on.

Introduction of company and ways it operate in
international business environment
BRIGHTSTAR company is the
financial distributor who
specialized in mortgage and
lending. They offer various
financial services to their
clients. Its headquarter
situated in Billericay,
England, United Kingdom.
Further this SMEs wanted
to expand in Victoria,

About new country in which
SME is planning to expand
Australia is the new
international country in
which BRIGHTSTAR
company is planning
expansion. It is among
wealthiest Asia - pacific
nation as well as have
transparent and effective
regulatory environment.

Analyse the threats and opportunities that face
SMEs in an increasingly competitive global
environment.
Global business environment affects every organizations and it
included various aspects which need to consider in order
maximizing the production as well as profitability (Majid, 2019).
Threats
 When BRIGHTSAR expanding their business into international
market that is Australia than various global drivers will influence
them and can become barrier for tapping into new market.

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Opportunities
 In context of Australia, they has stable political environment
which is an opportunity for BRIGHTSAR Company because
there is no such fluctuation in the government policies and
rules.
 Another factor is technology which has greater impact on global
business environment (Duan, 2019). If any business entered into
new marker with the latest technology than there is high
chances of their success such as BRIGHTSTAR.

Providing evidence for analyzing
global business environment in
which small and entrepreneurial
business operates
Small Medium Enterprises (SMEs) get the growth in domestic
market rather than international market. It has been analyzed that due
to insufficient resources for the expansion BRIGHTSTAR unable to
expand in the international market. In order to tapping into new
market, business is required to done huge promotion & marketing,
sufficient capital for investment and experienced person who have
knowledge regarding international market.

Critical analyses of threats and
opportunities faced by SMEs
It has been evaluated that Brightstar faces various threats and
opportunities while initiating their activities. In context to threats,
Brightstar faces fierce competition threat, inadequate market access,
lack of technological threat and many more. With these threats,
these enterprises face huge challenges for achieving success.

Evacuate the principle for SMEs to expand their
business in the international market
Small Medium Enterprises (SMEs) get the growth in domestic market
rather than international market. Due to insufficient resources for
the expansion SMEs unable to expand in the international market.
In order to tapping into new market, business required to done
huge promotion & marketing, sufficient capital for investment and
experienced person who have knowledge regarding international
market.

Explain the various tariff and non-tariff barriers that
exist in the international trading environment.
There are various tariff and non- tariff barriers which imposes by the country in order
to limit the trade or protect the domestic market from the international
competitions. Tariff is the tax which imposes by the government for international
trade and it become barrier for global business environment. According to
countries policies, they charge import duties in order to limit the trade quantity
and it further increases the price of community. In the Australian market, there is
no such trade or investment barriers which can increase success on entry of
BRIGHTSTAR Company. However, it affect the international trade or expansion.
But the overall tariff include the taxes on different types of goods & services
which affect the production and profit margin.

Evaluate that how trading bloc and
agreement affect the global growth
for Small Medium Enterprises
Trading bloc affect the international market growth in context of
small organizations and it is the agreement which include the regional
barriers for the international trade (Nordin and Lindbergh, 2019). This
agreement reduces the trade restriction which maximizes the
participation of business in the international market. Trading bloc and
other trading agreement is the great opportunity for the small size
organization and it will provide the global growth.

Critical evaluation of SMEs about the
ways they are able to take advantage
of international opportunities and
overcoming barriers.
According to one survey which is done by the Santander, around 69% of
SMEs are planned to expand their operations in the international market.
There are some options for small organizations to get opportunity and further
overcome the barriers in order to get global growth which is discussed
below:
Planning for the international expansion
Understand the market:

CONCLUSION
From the above discussion it has been observed that global business
environment include the various aspects & elements which further
influence the organization in terms of productivity as well as
profitability. It further unable the business to achieve their
organizational goals & objectives. Government rules & regulations
are the key driven factors which impact the global growth. Trading
bloc provide the various opportunities to the SMEs to expand their
business operations in the international market.

REFERENCES
Al-Harrasi, A. and et.al., 2019. Frankincense: Tapping,
Harvesting and Production. In Biology of Genus
Boswellia (pp. 35-51). Springer, Cham.
Duan, S., 2019. June. Study on Problems and
Countermeasures of Foreign Trade in X City. In
2nd International Conference on Economy,
Management and Entrepreneurship (ICOEME
2019). Atlantis Press.

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