Tapping into New and International Markets

Tapping into New and
International Markets
LO1 & LO2

Table Of Content
 Introduction
 Explain the global business environment in which small and entrepreneurial businesses operate.
 Analyse the threats and opportunities that face SMEs in an increasingly competitive global environment.
 Provide evidence based analysis of the global business environment in which small and entrepreneurial
businesses operate using specific examples.
 Critically analyse the implications of threats and opportunities that face SMEs in an increasingly
competitive global.
 Determine and analyse the advantages of international trading blocs and agreements.
 Explain the various tariff and non-tariff barriers that exist in the international trading environment.
 Evaluate the advantages of international trading blocs and agreements and their implications for SMEs.
 Critically evaluate how SMEs are able to take advantage of international opportunities and overcome
barriers.
 Conclusion
 References

INTRODUCTION
Tapping into new market means organizations expand their
operations through entering into international market. Small
organizations and entrepreneurs already face the lot of challenges and
struggle in the market for growth Selected SMEs for this report is
BRIGHTSTAR which is UK based financial distributor company.
They offer various financial services to their clients and they currently
operated in Billericay, England, UK and further they wanted to
expand their operations in Victoria, Australia.

Global business environment
wherein small businesses operate
Global business environment is defined to environment wherein
distinct sovereign nations along with factors exogenous to home
environment of business, impacting decision making on usage of
capabilities and resources.
BRIGHTSTAR company is SME which operate in global
environment that comprises certain elements including customer
preferences, technologies and so on.