Tapping Into New and International Marketing

Tapping Into New and
International Marketing

Table of Contents

INTRODUCTION
International Marketing is described as the results of business operations aimed at
planning, pricing, promoting and directing the distribution of products or services to customers
or clients in further than one country for gain (Alon and et.al, 2016). The only distinction among
regional marketing terms and global marketing is that marketing operations occur in many more
than one country during the latter situation. The marketing goal stays very well for advertisers,
regardless of whether domestic or foreign. The goal is to create money by selling geographically
demanding goods or services. Moving Worldwide passes hand in hand with many difficulties,
apart from production modifications and fresh regulatory structures, global advertising is one of
the biggest obstacles to be addressed, but it can be managed with a few understanding and some
guidance. Hallmark mayonnaise is popular company that provide mayonnaise in different
countries for different customer. The company wants to expand their business at global level to
make the product appeal to customers across all markets they have looked into the 4P's of global
marketing. It will help to meet only the people but also their habits as they want to have a global
presence. Most of the market have different cultural so global marketers decide to interact with
marketing programme in an industry (Bang, Joshi and Singh, 2016). In the report consist of
scope and key concepts of international marketing, rationale for the business and critical analysis
of opportunities and threat. Along with analysis different market entry strategies and their
advantage and disadvantages than provide recommendations to team for international trading
blocs and agreement for Hallmark Mayonnaise. Additionally, key elements of global vs local
debate and provide differences between merchandise and service import and export. Define
approaches of product, pricing, promotional and distribution to analysis the decision of adaption
and standardization.
TASK 1
Scope and concept of international marketing
Hallmark mayonnaise is a very famous and best selling mayonnaise in London's
Northwest that thinks in “Distinct individuals need distinct Mayo's”. The company mainly
concentrate on business entity to select honourable and clear approach for formulate business
operations. The company wants to cover large market and expand their business activities into
different countries. It provide its product at fair price in Australia that is known as well

developed nation and form have chance to spread out its operations in several areas in efficient
way.
Concept of international marketing: It is the application of marketing principles to
satisfy the varied needs and wants of several individuals occupy the across national borders. The
international marketing is covering different market activities in more than one nation. It is also
known as global marketing. There are three international marketing concept like -
1. Orientation to foreign trade
2. Guidance to sales in foreign markets
3. Orientation to international marketing
Through international marketing present the performance of different business activities
to designed plan, price, promote and direct the flow of a company's goods and services to end
users in more than period of time (Boso, Debrah and Amankwah-Amoah, 2018). Different
concepts linked with global marketing that important for involve by supervisor of marketing
division:
 Recognise and analysis of individual's behaviour who living in Australia.
 Launch mayonnaise into different countries to increase taste of customers.
 Set fair price of product according to income level of individuals
Scope of International marketing: All the business activities such as development,
production and marketing especially in case of high tech products include individuals from
around the world to work together. Since the number of potential markets is developing so it is
essential to complete information and get out from mess. There are defined scope of the
international marketing in the context of Hallmark Mayonnaise.
For international marketing company following these marketing strategy that helps to
Hallmark mayonnaise to enter into the market -
 Ethnocentric: Ethnocentric strategy will be best suited for small businesses only joining
global operations. If business is small and want to invest money into international market
to enter into foreign market in overseas functions. Before enter require to analysis of
foreign country to recognise characteristics of similar to native nation and sell to them.
This strategy seems most fitting whenever the number of sales in foreign countries is
negligible compared to the company's total sales.

 Poly-centric: Poly-centric will be fainted for businesses that are completely committed
to global marketing and will be likely to invest to the degree needed to reach their goals.
The benefit of this strategy that it will be most impressive path to encourage of
management. As a result management provide a free hand to set rules and apply them
accordingly. The another benefit of this strategy that chances of knowing the client better
and supreme degree of marketing orientation.
 Geocentric: The particular strategy apply for global attitude and effectively develop
marketing strategy. Through the approach create coordination and control. The particular
policies based on high cost. It may prove more successful area like manufacturing and
research than in marketing. If company wants enough data regarding to foreign market
situation, set target segment so it will be recognised on a regional or global basis and
build up suitable approach.
 Regio centric: According to this strategy conduct foreign activities through an
organisation where identify the common features in nation happiness to a specific
geographical region. Therefore apply the similar approach in all the selected countries as
per the region.
Justification: Hallmark mayonnaise select geocentric strategy because in this strategy
have less risk to compare other strategy on the part of firm. Since not much investment is
develop according to international activities. If company face any type of loss so they can easily
settle amount without any problem. All other three strategy based on high cost and for
investment require to follow different procedure. So geocentric strategy is suitable for the
company.
PESTLE Analysis of the global business environment
Analysis of global business environment - Examination of a business's global climate is
called global environmental examination. This research is one of the evaluation process of a
business, that also includes other analyses, such as the assessment of the sector, the evaluation of
the business and the evaluation of businesses, consumers and rivals. It is classified into two parts
first one id macro and second micro level. In this analysis many factors play crucial role such as
economical, social and others.
In the context of Hallmark Mayonnaise conduct PESTLE analysis of Australia where
they are operating business activities in effective manner.

Political factor  Australia is one of the most powerful country in the
world and famous for foreign direct investment.
 In the Australia many companies invest into different
businesses and current corporation tax rate for company
profit is 19% and in the future it will be 17%.
Economical factor  Australia is known as fifth largest economy in the world
by nominal GDP.
 There are current minimum wage in the age of 25 and
over is £7.50 per hour that will be increased.
Social Factor  There are analysing national statistics, the population of
Australia was £65.6 million in 2016.
 Australia providing various chances to new businessmen
in different sector.
Technological factor  Australia based on advance technology in the world and
hub of financial & non financial technologies.
 Australia invest about £28 billion into technology.
Legal factor  Australia set several act in the context of business and
employment such as the employment act 1996, equality
act 210 etc.
Environmental factor  Australia government create awareness regarding
environment changes and take steps to deduct economic
growth that impact in negative manner on environment.
Analysis of global business environment to operate and rational for the business provide several
way
Analysis and apply the correct instrument for spread out business concern dealing in
global perspective that is called as essential purpose of a entities. It support to business conduct
business activities effectively and achieve set goal and objectives. There are several elements
that motivate to business for moving in international place (Duffett, 2017).

 High Population: The main reason of provide products at large level due to increase
population of Australia. There are selling products effectively and generate profits. High Demand: To conduct business activities at international level require to high
demand of particular product at international level. It helps to increase market share and
profit of business.
 Growth Rate: Company select develop country to spread out their business activities. The
main cause of the increment that get opportunity of entity's commodity.
 Local activity is structured and little that supports to company and provide their
commodity to big figure of new customers (Fuchs and Köstner, 2016).
These are major cause to motivate business to globalise its functions and operations. It is
essential for business to choose a right strategies that will help to tap into international market
(Australia) and it provide its products and services to end user in right way. Major strategies
identify to conduct in international market can be appreciated after the points: Email Marketing - Online marketing strategy helps a firm to offer their products and
services to more clients in new country. Due to low funds there is required to apply this
strategies that help to reach customer in short period of time. It is beneficial strategy that
can be utilised by Hallmark mayonnaise. Through this the business communicate with the
customers and provide new offers them according to their requirement. Strategic alliance – The particular strategy presents relation among the two and more
entity. Both companies have common objective which is generated more profit. It helps
to conduct activities effectively and tackle all the problems.
 Direct exporting – It is easiest strategy which is applied by the mostly organisation in
order to overseas market. In the context of Hallmark Mayonnaise conduct several
activities to offer commodities from the store.
Porters diamond theory: Michael Porter's Diamond Model is a diamond-shaped model
that describes why some companies within a particular nation are competitive internationally,
while others may not. In this theory defined several factors like firm strategy, demand condition,
factor condition and related & supporting industries.
From this model it is analysed that it presents positive as well as negative impact on the
company in order to compete at global level.

Contribution of marketing in the above marketing strategies
Marketing plays important role in every type of business. Hallmark Mayonnaise wants to
enter Australia market to spread out their business activities. Before enter into market required
develop marketing strategies that helps top establish business effective manner. That time
marketing used to promote business and introduce in front of Australia public.
Critical Analysis of the opportunities and threats
Before spread out the business activities of Hallmark Mayonnaise in new areas, it is
required to recognise the challenges as well as opportunities regarding business (Griffith and
Lee, 2016).
Opportunities Threats
To expand its business activities it is required
to generate more profit and build up good
brand image in the market for market share.
Rules and regulation of different countries is
major issue that face by the Hallmark during to
globalise of business activities.
Country through favourable economic
conditions support in earning huge profit.
Variation in exchange rate of other country
impact on the currency and modification apply
to face issues (He, Lin and Wei, 2016).
TASK 2
1. Marketing Strategy
A marketing strategy applies to the defensive game strategy of an organization to attract
potential buyers and make the buyers of the goods or services that the company offers. A
marketing strategy involves the business model of the product, main brand advertising, consumer
population goal information, as well as other elevated-level components.
2. Importance of Hallmark to select the right international market
 Hall mark mayonnaise is very famous and bestseller in north west London.
 The company follow the purpose of different people need different Mayo's.
 The company easily coordinate with marketing programme of Australian market and
establish business effectively.

3. Different market entry strategies with its advantage and disadvantages
Market entry strategies are those techniques which help an organisation to tap into global
market. These are planed acting which helps in supply goods & services to end user effectively.
It is important for manager to recognise and include to determine of each strategy as with all
advantages and disadvantages.
Basis Advantages Disadvantages
Direct exporting: It is famous
method to enter into new
market with their products and
services by an open outlet
there. To done this work
required online medium that
support for less time work.
There is high chances of earn
more profits and provide
customer satisfaction through
their products because there is
no middle men. Due to low
expenses increase profitability
of company (James and
Osborn, 2016).
This strategy is not
approachable for those firms
who conduct business entities
at low level because for this
needed high amount of funds.
Different efforts are important
to develop and maintain a large
base of customers.
Joint venture: According to
particular strategy, two or
more than two firms carry out
business operations
collectively. It is essential for
every type of business to
present their roles and
responsibilities in an efficient
way.
The main benefit of this it
supports in apply all business
resources of business at best
level. Due to condition in loss
both entities in equally way
that reduce the burden.
Confusion raise and it become
difficult for companies to
conduct freely without getting
any consent of other. Due to
differences between two
companies culture create
problem and increase
complexity in business.
Buying a company: According
to this company but a regional
company of the area with
business demand to spread out
its activities. The main
advantage of this it supports to
It bring out different business
operations effectively and also
help to satisfy the desire of
customers.
It might be possible that staff
members of exist firm have
low morale that will decrease
their productivity.

understand the requirement of
customers and help in fulfil the
expectations.
4. Market evolution of strategies
Market Evolution is the procedure where a manager analysis of different fields and object
in reference to analysis as well as select the good one. To enter into effective manner selected by
the company like joint venture, direct exporting, buy a company and many more. There are
providing several advantage and disadvantage which is linked with several scheme so before
select the final strategy. It is important for director to investigate all advantages and amount
connected with it. The business select and apply plan of action according to set goals (Kaleka
and Morgan, 2017). With the help of market evaluation a company easily tapping into the
international market because they collect all appropriate information which is required to
establish their business in other country such as political condition,economical situation, market
growth etc.
5. Market Evaluation Process
If the corporation decides to spread out its commercial activities to new fields, then the
company must use the correct method to gain all the risks associated with it. Another important
matter of the director is to pick the market area where the company wishes to work. Assessment
of the global market is not a simple matter because there are various factors that need to be taken
into account by the company throughout this assessment. The main advantage of the
determination that it supports to understand market with potential high growth. As per the related
variables process of tap into new markets can be investigated to recognise and choose the market
with expected growth. Country identification – This is the first stage under which managers make different
attempts to understand the environment where the company would like to work and sell
their goods. There is recognised via director how is market and is it good for operate
business activities. It supports to choose right field where company provide its products. Preliminary screening – In the second phase recognise of economy that control by
business and analysis the rank which is provided to each country. There are consisting of

GDP, exchange rate, stability and many others. After all the analysis Hallmark
Mayonnaise select Australia to operate its business activities and earn more number of
profit. In depth screening – The particular stage defined about the all variables which
categorised into micro and macro environment. It helps to execute better marketing plan
in the context of company. Find selection – In this stage after all the analysis and data collection basis company
final decision to choose right nation to provide its products & services.
 Direct experience – In this stage where business start to gain education and analysis all
the region by director to accomplish business activities smoothly.
6. Explain and evaluate the advantage and implication of international trading blocs and
agreement for tariff and non tariff barrier that exists in the international trading
environment
Trading blocs are groups of nations in specific location that arrange and boost business
operations. Trading blocs track to trade alleviation (the liberation of trade from advocate
measures) and trade initiation among members, since they are activated favourably in
comparison to non members. It is a kind of inter governmental agreement, often part of a local
intergovernmental industry, where regional obstacles to international trade (tariffs and non tariff
barriers) are deducted or destroy among the participating states, enabling them to business with
each other as easily as possible. In the context of Hallmark mayonnaise defined advantages of
Trade Bloc: Foreign direct investment - It promotes foreign investment that offers the advantages of
involved countries' markets. It develop large market where outcomes get in low cost of
producing to the products locally. Economic of scale - Large-scale market growth benefits of economies where the average
cost of manufacturing is lowered and bulk manufacturing is available (Martínez-López
and et.al, 2018). Competition – It offers many options to the producer from different regions to come
closer and matured the broad postulation. As a result it plays role to increases the greater
efficiency of the companies.

 Trade effects - Blocks of trade remove taxes that will further lower the price of trying to
import products. Furthermore, the changes into demand and offers the better choices to
the clients for buying the products at lowest possible prices.
 Market efficiency – There is a higher mix during the increase in demand with higher
market performance increasing focus.
Implication
International trade bloc apply in the international market to increased foreign direct
investment and get outcomes from the development of trade blocs. After implication economies
of participating countries by creating opportunity of jobs in new or expanded businesses.
Through trade bloc reduced taxes that drives down the cost of imports.
Types of trading blocs
 Preferential Trade area – It exists when nation accept to deduct or eliminate tariff barriers
on specified products imported from other members of area.
 Free trade Area – It is developed between two or more countries in a particular area in
order to deduct eliminate barrier on all commodities coming from other members.
 Custom Union – There are consisting of removal of tariff barriers among participants,
additionally acceptance of a unified external tariff against non members.
Agreement: International agreement are ceremonial perceptive or communities among
two or more countries. A two-country contract is called "bilateral," while a multi-country
arrangement is "multilateral." In particular, the nations covered with an international convention
are related to as "States Parties." According to international law international agreement is
crucial instrument that characterized by the 1969 Vienna convection on the law of treaties
(Ogasavara, Boehe and Barin Cruz, 2016). It is any legally constricting that happened between
states (nations). An agreement known as a convection,a protocol, a pact, an Accord etc. There is
defined advantages of international agreement:
 Access to broad markets leads to internal economies scale.
 There are improving infrastructure by external economies of scale like transport and
telecom links.
 It helps to increase competition between members.
 More rapid spread of technology
 Greater international bargaining power.

Implication:
The international agreement apply the companies to do business on specific condition and
rules. It is a written document where includes all rules and regulation for both companies. To
operate business on international level by Hallmark Mayonnaise contact to same sector
company and sign agreement for spread out their business activities into other countries.
Types of agreements
 Multilateral agreements - They established trading rules among the number of nations.
This agreement provide shape of international trade like WTO, EU etc.
 Bilateral agreements - According to this agreement set rules between two countries who
is trading like EU-South.
Trade barriers: Trade barriers unjustifiable to forbid company from manufacturing
successfully unfairly. They might have distinct methods to describe them (Pinho and Prange,
2016).
Tariff barriers - The meaning of Tariff barriers Tax or Duty. It may consist of import
duties or tariffs on products that reach a nation and are introduced by a state. In international
business tariff barriers are connected with taxes obligatory by governments to control import &
export of one or more commodity with specific country in the context of Hallmark Mayonnaise.
There are defining tariff barriers in detailed manner -
 Export Tariff barrier – In this barrier taxed are obligatory on products when they leave
the country.
 Import tariff barrier – There are taxes imposed on commodities imported. Transit tariff barrier – Taxes are obligatory on commodities as they pass with the help of
one country bound for another.
Non Traffic barriers – These barriers are defined as government policies and policy or
procedure actions other than tariff barriers. It present effects on Hallmark Mayonnaise for
constrictive international trade or moving foreign investment. There are defining barriers in
detailed manner -
 Quotas – It is issuing by the nations for importing and exporting goods and services after
that agree with limits for specific products and services that allowed for importation to a
country.

 Sanctions – Countries obligate for sanction on other countries to proceed trade activity in
a limit. There are consisting of increased administrative actions or additional customs and
trade procedure to present ability of business.
 Licenses – Different countries usage license to import limited goods for specific business.
When entity provide permission for trade license so there is required official document to
import goods that would other wise confined for business in the country. For trade in
another country by Hallmark Mayonnaise required to license of other country.
7. Critically evaluation to analysis of trade control and government rules & regulations for
importing & exporting
Trade Control – When a country set boundaries for trading either by import tariffs or by
export taxes such as develop its terms of trade. Restriction of demand may cheaper prices where
foreign suppliers focus on the imports and restriction of supply may increase export prices.
Australian government rules & regulation regarding to import & export
Australia has powerful trade ties with the rest of the world. It helps top become major
supplier in the Asia Pacific region. The Australian government develop several policies that seek
to produce and help in global trading. Regulation consist of protect domestic industries, end
users and the environment from harmful and risky products imported from overseas.
Free trade agreements
Australia has about six trade agreements that legally commitments with every member
to liberalise access to their markets for products & services as well as investment.
Tariff and duties
Australian government follow the regulations of world trade organisation regarding to
tariff and duties.
Import Regulations
The ability is good of Australia to import goods from overseas as part of their activities.
The Australian government set procedure of import goods.
TASK 3
Key elements in the global Vs local debate
A business group performs multiple tasks in order to achieve its fixed objective. Every
company carries out its operations in a distinctive manner. This knowledge helps to improve the

efficiency of company activities that assist to achieve objectives and goals. Analysis of an
investor's worldwide and regional involvement is very important for leadership as this helps to
greater comprehend in the industry. There are mentioned differences between global and local
debate in the given table:
Global presence Local presence
As per the different markets, there are more
possibilities for a worldwide organization to
boost the amount of its earnings.
In the regional market, the number of variables
remains restricted. But low race to the bottom
helps an entity to produce more earnings,
ensuring lengthy-term business preservation of
the corporation.
Due to big amount of clients and market
conditions developments, technology on a
regular basis becomes crucial for the
organization.
According to this, enterprises does not follow
market trends. The primary focus remains on
establishing and maintaining excellent
customer relationships to preserve them for a
lengthy period of time.
This helps business entities gain more earnings
that add to the company's achievement and
development. Hallmark Mayonnaise can
produce further earnings by expanding its
company activities internationally (Shaltoni,
2016).
This is less likely to produce earnings. But in
this, creating and maintaining a favorable
picture is simple for business. Hallmark
Mayonnaise can make positive pictures but can
not produce enormous amounts of revenues by
operating in the national market.
Under this entity is more able to diversify
merchandise activity.
To spread out its operations on global level, Hallmark Mayonnaise can serve more
number of customer and at the time earned hue profits.
Differences between Merchandise and services
There are providing differences between merchandise & services in detail manner with
their advantage and disadvantages.

Basis Merchandise Services
Meaning It is the promotion of goods &
services that are acquirable for
retail sale. In Merchandise
consisting of analysis of
quantities, setting prices for
commodity & services,
developing display designs and
creating effective marketing
strategies.
These companies are not selling
tangible products to generate profit
rather than to customer and clients
charging base fees.
Similarities Merchandise produce income
statement to provide all
information.
Service companies prepare income
statement to help investors, customer
to understand the situation of
company.
Differences One of the main differences of
cost related with producing
goods and sell retail products.
The company sell out limited
products for profit margin.
Advantage and disadvantage of import & export in the context of Hallmark
Basis Import Export
Advantage  The advantage of
importing that introduce
new product in the
market.
 It is developing good
living of standard.
 Determine best
technology and best
products in the world.
 The benefit of export that
increase sales & profits.
 Country economy will be
formulated.
 Get chance of employment
increment.

Disadvantage  It will discourage of local
merchandise and become
reason of inflation.
 Country loss foreign
exchange through
importing goods.
 Increase unemployment.
 Cost issue, space and time
issue.
 Plus low value exports will
be generating less foreign
exchange.
 As per the bad quality
products in nation become
reason of image and remark
on countries.
Secure a deal for business
After the analysis of advantage and disadvantage of importing and exporting of business
it is understanding that Hallmark Easily operate business into Australian market. They are
securing deal with other countries and on time export as well import in the market.
Implication of global and local approach
To effectively handle all operations, managers need to conduct an assessment of the
appearance of company in the local and global industry. When a business direct the regional
market then less danger connected with business operations, but owing to the tiny size of the
population, the amount of possibilities is also restricted. If company operates internationally, it
offers different possibilities for development. It provides the foundation for providing a big
amount of clients with a commodity that increases business earnings (Wedel and Kannan,
2016). Internal and external factors affect on the organisation to apply global and local approach
such as if internal factors cannot affect much more in the company so they are select local
approach and expand their business at regional level. If external factors does not appropriate so
they are adopt global approach that helps to expand business at global level.
Critical Evaluation of marketing mix is across the international context
Marketing mix is a mixture of different components implemented by companies to
achieve their advertising goal. One of the primary characteristics of this idea is that it helps to
define the characteristics that must be present in a company to meet client requirements (Tsui
and Balli, 2017).. It also helps to create the item's correct price so that the business can give its

clients quality and also produce earnings. This allows the organization to effectively take out its
advertising operations and to introduce more clients to its portfolio. A big amount of lengthy-
term advantages to the business are provided for the efficient execution of the marketing mix.
Through the marketing mix activities a business effectively analysis situation for Hallmark
Mayonnaise. With this idea, the company can effectively carry out its advertising operations and
bring further clients to its goal. Aggregate promotional mix idea helps to achieve all the
advantages of global business (Zhao and Priporas, 2017).
 Product: To achieve their set objectives due to conduct business activities at global level
it is advantageous to provide different products that can help to attract large number of
clients. To cover new market share entity needed to offer new and conspicuous items to
its customers
 Price: It is essential for firm to set right price of product as it plays major role in the
success of product. To set fair price of firm, it is needed to bring out research to analysis
what is the amount that customer are taking interest to pay. Through right price support
value of customer with the company can generate large amount of profits.
 Place: There are several place where company distribute their products and establish
business to target customers so they can easily buy it. According to this entity can better
satisfy the requirement of customer and can retain for long period of time.
 Promotion: According to this, Different communication tools are utilised by business to
boost effectively. It helps in marketing of product and aware of customer for firm's
product and motivate them to purchase the same. Hallmark Mayonnaise can apply social
media for publicity of their products.
Apply correct import and export process for Hallmark Mayonnaise and make recommendations
in an international context
When company decide to import and export of Hallmark mayonnaise in new areas in
order to get benefits related with it. There is required to follow right procedure and taken right
decision regarding to market area in which entity wants to operate. One of the main advantage of
this procedure that helps to select right market and generate more profit. For import and export
services require to follow particular procedure:
 Trade enquiry – It is defined as written request form where purchaser intending for price
and terms of exporter to supply goods.

 Procurement of import license – To import goods into other countries there is required to
specific license.
 Obtaining Foreign exchange – To deal with other countries there is required to provide
currency in other country which is beneficial for trading.
 Placing the indent – The order is known as indent where importer set the quality and
quality of goods as per the requirement and mentioned all types of goods.
 Dispatching a letter of credit – Exporter want to ensure that there is no risk for non
payment. There is providing letter of credit (Whalen and Akaka, 2016).
 Obtaining necessary documents – During to procedure provide all relevant documents
which is required for further procedure.
 Customs formalities and clearing of goods – After receiving documents take the delivery
goods.
 Making the payment – After all the procedure as per the terms and policies make the
payment.
Export Procedure
 Conduct market research – Firstly research about country which is conducting for export
products from another country (Yang, 2018).
 Follow the regulations – There is required to follow all the rules and regulations of other
countries.
 Contact in market – After that contact into selected country's market in order to export
goods.
 Quotation & terms – After that set quotation & terms according to product price.
 Sales contract – There is signing the contract for sales products.
 Custom clearance – For custom clearance provide all the documents.
 Getting paid – In particular period of time get payment.
Recommendations
It is suggested that to import goods from other countries is not easy but it is required the
follow all the procedure in systematic manner. It takes long time so need to order before any
requirement. Export procedure same as import but documents are change and it also take more
time and mainly focus on packaging. From my point of view it is recommended that to enter into
international market required to evaluation of market that help to collect all appropriate

information to tapping in the global market. It helps to understand market activities and internal
& external factors that impact to select global & local approach.
CONCLUSION
As per the given project report, it can be summarised that international marketing broad
way to expand business activities in new fields and earned huge profit. There are different scope
analysis of international marketing that helps to understand marketing activities. After the
analysis of global business environment recognise multiple factors which are required for
investigate enterprise. It helps to identify those areas where is offer products of company. To
enter into market there is applied different strategies that helps to understand the marketing
activities and select right strategy of business. There are providing barriers that become barrier to
enter into market such as tariff and non tariff. Apply the marketing mix to effectively evaluate
every step of business.

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