Identifying the target audience is crucial for businesses to develop effective marketing strategies and save costs. STP analysis can help businesses segment, target, and position themselves in the market. Geographic segmentation and functional positioning are recommended for new businesses.

Learn why identifying your target audience is important for your business plan and how to conduct STP analysis to define your target market. Read more here.

Identifying and Understanding Your Target Audience

Target Audience of Your Business Plan

This blog discusses the marketing mix strategies of Amazon, including its STP framework, segmentation strategies, targeting approaches, positioning strategies, product range, place in the market, price strategies, and promotion tactics.

Marketing Mix Strategies of Amazon: A Case Study

Discovering Marketing

This document discusses the concept of market segmentation and brand positioning in marketing. It explores a print ad campaign for Mitsubishi Motors and the segmentation bases used. It also discusses the positioning of ice cream brands in Australia and provides a perceptual map. The document concludes with a discussion on the positioning and ad campaigns of Magnum Ice cream.

Curtin University

This report discusses market segmentation strategies for Hyatt Hotel's reusable straws, including psychographic and demographic segmentation. It also covers the positioning statement and communication objectives for the product, as well as the use of Cialdini's persuasion principle in marketing communication.

Hartpury University and Hartpury College

Marketing

Data Science and Big Data

Sociology

Marketing Management: Segmentation, Positioning, and Communication for Hyatt Hotel's Reusable Straws

This report discusses the role of target marketing and segmentation in the Australian tourism industry. It analyzes the impact of effective target marketing on customer loyalty and growth. The report also highlights various marketing channels and techniques to create long-term customer loyalty.

Impact of Target Marketing and Segmentation on Customer Loyalty in Australian Tourism Industry

The report highlights the target market segmentation, digital media for communication, message for two segments, and the importance of neutral media. The plan aims to inform the population about the new rules and policies and expects positive outcomes in terms of support from the population and the elimination of the spread of infection. The success of the plan will be measured using social media channels and control metrics.

Digital Marketing for UK Government's COVID-19 Communication Plan

This report compares Weetabix and Kellogg's Coco Pops on marketing principles such as target market, product, pricing, place, and promotion. It includes STP analysis, Levitt's model, pricing strategies, channels of distribution, and promotional methods.

Target Audience of Your Business Plan

End of preview

Marketing Mix Strategies of Amazon: A Case Study

Discovering Marketing

Marketing Management: Segmentation, Positioning, and Communication for Hyatt Hotel's Reusable Straws

Impact of Target Marketing and Segmentation on Customer Loyalty in Australian Tourism Industry

Digital Marketing for UK Government's COVID-19 Communication Plan

Comparison between Weetabix and Kellogg's Coco Pops on Marketing Principles

Target Audience of Your Business Plan

End of preview

Marketing Mix Strategies of Amazon: A Case Studylg...

Discovering Marketinglg...

Marketing Management: Segmentation, Positioning, and Communication for Hyatt Hotel's Reusable Strawslg...

Impact of Target Marketing and Segmentation on Customer Loyalty in Australian Tourism Industrylg...

Digital Marketing for UK Government's COVID-19 Communication Planlg...

Comparison between Weetabix and Kellogg's Coco Pops on Marketing Principleslg...

Marketing Mix Strategies of Amazon: A Case Study

Discovering Marketing

Marketing Management: Segmentation, Positioning, and Communication for Hyatt Hotel's Reusable Straws

Impact of Target Marketing and Segmentation on Customer Loyalty in Australian Tourism Industry

Digital Marketing for UK Government's COVID-19 Communication Plan

Comparison between Weetabix and Kellogg's Coco Pops on Marketing Principles