Target Market Selection and Positioning

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Added on 2020-02-18

Target Market Selection and Positioning

Added on 2020-02-18

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Running Head: Global MarketingSELECT HARVESTGlobal Marketing

Target Market Selection and Positioning_1

Global Marketing1Table of ContentsIntroduction......................................................................................................................................2Summaries from Assignment 2.......................................................................................................33.0 Screening of market selection....................................................................................................43.1 Stages of market selection......................................................................................................43.1.1 Reason to choose country................................................................................................43.2 Objectives...............................................................................................................................54.0 Alternative market entry............................................................................................................64.1 Target market selection and positioning................................................................................64.2 Market selection process........................................................................................................64.2.1 Alternative market entry modes......................................................................................64.3 Positioning Strategy...............................................................................................................74.4 Alternative generic strategies.................................................................................................75.0 Recommendations......................................................................................................................85.1 Entry mode.............................................................................................................................85.2 Target Market.........................................................................................................................85.3 Positioning Strategy...............................................................................................................85.4 Generic Strategy.....................................................................................................................8Conclusion.......................................................................................................................................9

Target Market Selection and Positioning_2

Global Marketing2References......................................................................................................................................10

Target Market Selection and Positioning_3

Global Marketing3IntroductionAustralia is the largest consumer of natural foods and dry fruits as various foods producingcompanies use these materials to manufacture the breakfast as dry fruits are commonly includedin cereals. Select harvest is the big manufacturer of the dry fruits and other related product and itis situated in Australia. While evaluating their market, including European countries, they haveexpanded their business in various parts of the globe and now the organization is planning tomove towards new countries for the purpose of growth. Austria has been chosen in across theglobe by reviewing the demand of the nuts and its related products there. Hence, a certainanalysis will be done under this report in order to gain the knowledge in relevance with themarket condition of Austria. The International marketing plan will include various sections fromthe purpose of expansion in the Austrian country.

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