Task 3 - Case Study: Motivation Technique at Jack Stores

Motivation Technique At
Jack Stores

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Various types of motivational theory adopted by Jack Discount Stores...............................1
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
Motivation helps to retain potential, skilled and capable staff members in the
organisations over the years. Management of the firm adopts various ways to motivates their
employees so that they can raise their workforce efficiency (Damian and Capatina, 2019). Jack
discount stores which is a part of Tesco is undertaken to complete the report properly. The
organization culture and values will be same as other Tesco stores follow. Jack store is a on-
going strategy of Tesco in order to compete with Aldi and Lidl. This assignment covers
distinguish motivational theories so that set goals and objectives can be attained in the specified
time duration. Additionally, advantages and limitations of motivational theory is studied.
TASK 1
Scenario
Jack Discount Stores is launched by Tesco in order to compete with Aldi and Lidl. It is a
ongoing strategy of Tesco. The new store which is opened has similar pricing tactics, culture and
values like that of other Tesco stores operating in the global market. The staff members who are
recruited for the new discount store should be highly motivated to work in jack stores.
Various types of motivational theory adopted by Jack Discount Stores
Maslow's Need Hierarchy came into existence in the year 1943 by Abraham Maslow.
This theory has five stages and human assets has ascending hierarchy of needs. The stages are
illustrated as under:
Physiological Needs: Food, water, shelter and clothes are basic physiological needs
which individual require to survive. Employees working in Jack Discount Stores are provided by
this basic salary according to the remuneration act designed in the legislation. so that their
survival needs can be full-filled easily. By this productivity level can be raised.
Safety and Security Need: The next stage of Maslow's hierarchy is to have basic
security regarding the job and the family. Health security, financial security, safety against
accident etc. are some of the safety and security need which is given by Jack discount Stores for
their hired staff members. Organization by providing safety equipments at workplace they can
full-fill their security needs. (Harpine, 2019).
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Illustration 1: Maslow's Hierarchy of Need
Source: Maslow's Theory, 2017
Social Needs: Social groups, family, friendship and so on are included in social needs.
The working premises of jack Discount Store provide friendly atmosphere by celebrating all the
culture equally. Moreover, by treating all employees with love and respect their social needs can
be meet. The another way is to show gratitude to their employees who help them in growing their
business globally. (Thaichon and Surachartkumtonkun, 2019). By meeting social needs many
issues related to depression, anxiety etc. can be avoided and better results can be attained from
workers.
Esteem Needs: This include the desire to feel good about ourselves. When the employees
self esteem are achieved in Jack Discount Stores they become more confident. Also, workers
take their achievements and contribution valuable. By providing them flexible working hour and
and liberty to use their self knowledge to perform their work independently their esteem needs
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can be satisfied. If esteem needs are not meet feeling of inferiority emerge in employees. By
which unproductive results are attained
Self-actualizing Needs: It covers what we are doing and what we feel should actually
meant to do. Employees of Jack Stores given chance to realize their actual need so that they can
be made satisfied. Example: Mark Zuckerberg, Richard Dyson, Simon Cowell etc. are some of
self- actualized individual. By giving examples of this personality workers can be motivated for
discovering self actualizing needs and identify ways to attain them.
Advantages :
 Jack Discount Stores is a new venture which is started by Tesco. As Maslow is easy to
understand so it's execution can be done smoothly.
 Theory designed by Abraham Maslow is relevant in all field of Jack Discount Stores
because the level of hierarchy can be adopted in both personal and professional life.
Limitations:
 One of the main limitation of Maslow theory is every individual is different from each
other. As it have negative impact on working style of employees which turn to impact
over performance of Jack Discount Stores is (King and Kelly, 2019).
 There is difficulty faced by Jack Discount Stores in measuring hierarchy need of the
employees
Vroom's Expectancy Theory
In the year 1964, Victor Vroom who was a Canadian professor of psychology designed
this theory. Expectancy Theory is dependent on three factors which are, Expectancy,
Instrumentality and Valence. To calculate motivational force Victor Vroom uses a formula
which is,
Motivational Force= Expectancy x Instrumentality x valence
The brief explanation of this points are done as follows:
Expectancy: It is related to employees self efforts and is associated with good
performance. Jack stores is lunched by Tesco in order to compete with Aldi and Lidl. Here, sub-
ordinates of firm are motivated by providing them various incentives and benefits like, holiday
package, solo trip, family vacation, gifts, cheques and so on if they complete the assign task in
the set deadline. By they can be encourage to perform better and competitive advantages against
rivalry can be gained easily (Munaro and Katoi, 2019).
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Instrumentality: In this case, staff member think that whether they will be able to
achieve what they desire if promise is done by manger of the company. Jack Discount is
launched by Tesco and their management want that new candidates needs must be better
understood by taking them review and feedback regarding their self interest, vision, carrier
objective etc. so that they can be encouraged to perform better. By this can easily compete with
rivalry. To raise productivity level management must assure them that top level management are
aware about the promise made to the their employees and will be full-filled accordingly.
Illustration 2: Vroom's Expectancy Theory, 2020
Source: Vroom's Expectancy Theory, 2020
Valence: This is stated with depth of the desire of the staff members for intrinsic
(satisfaction) and extrinsic (promotion, benefits, incentives, time-off ) and many more. The
newly launched Jack Discount Stores should understand their recruited workers perception what
they value more work or money. After identifying what workers value money or work policies
can be framed accordingly to meet them. If customer value money then various rewards like,
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holiday trip, gifts, solo trip etc. are provided to them. Whereas, workers value work more as
compare to money then they are assigned more job roles and responsibilities. So that they can be
forced to work more hard in order to create tough bench mark for Aldi and Lidl in the global
market.
Advantages:
 It mainly focuses on perception and expectancy of employees so Jack Discount Stores
can frame strategies to retain them in the company for longer time duration.
 This theory puts more emphasizes on reward so it is beneficial for Jack Discount Stores
because they can raise their workforce efficiency by giving them proper reward for their
work performance.
 Vroom's theory work more towards attaining maximum pleasure and least pain for
individual (Nuradiana and Sobari, 2019). This theory will help Jack Discount Stores to
back their skilled employees as less pain is given to them.
Limitations:
 Rewards are given on this basis of job skills in jack Discount Stores then employees who
perform better based on leadership qualities gets demotivate.
 It is difficult to measure value and efforts of the employees invested to complete the task
assigned by Jack Stores. So the accuracy of the expectancy theory is not always high it is
low in many cases.
CONCLUSION
From the above discussion it can be concluded that motivation plays a significant role in
retaining potential employees over the years. Through motivation overall workforce efficiency of
co-workers can be raised at rapid scale which is a positive mark for the business in the
competitive market place. Various motivational theory like, Maslow's Hierarchy of Need and
Vroom's expectancy theory are studied deeply so that friendly relationship can be build in the
working premises and puts human resource into action. Different organization execute
motivational theory according to their business structure so that they can compete with rivalry
prevailing in the global market.
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REFERENCES
Books and journals
Damian, D. and Capatina, A., 2019, May. Seeking freelancers’ motivations to adopt an
entrepreneurial career–a storytelling approach. In Proceedings of the International
Conference on Business Excellence (Vol. 13, No. 1, pp. 206-215). Sciendo.
Harpine, E. C., 2019. How Do You Build a Group Program Based on the Principles of Intrinsic
Motivation? Developing an After-School Program to Meet the Needs of all Students:
Eight Years of Development. In After-School Programming and Intrinsic
Motivation (pp. 49-98). Springer, Cham.
King, R., Leonard, B. and Kelly, J., 2019, March. Height Channel Signal Level in Immersive
Audio-How Much Is Enough?. In Audio Engineering Society Convention 146. Audio
Engineering Society.
Munaro, A. C., Martinsi, E. and Katoi, H. T., 2019. The effect of consumption motivation on the
perception of gift store attributes in jewelry retail stores and its influence on repurchase
intention. Revista Brasileira de Gestão de Negócios. 21(5). pp.788-812.
Nuradiana, S. and Sobari, N., 2019. EXPECTANCY DISCONFIRMATION THEORY ON
MILLENIALS CONSUMER BEHAVIOUR IN RETAIL STORE. ICORE. 5(1).
Thaichon, P., Quach, S. and Surachartkumtonkun, J., 2019. Intention to Purchase at a Fast Food
Store: Excitement, Performance and Threshold Attributes. Asian Journal of Business
Research. 9(1). p.81.
Online:
Maslow's Hierarchy of Need . 2017. [Online]. Available through:
<https://hackernoon.com/what-maslow-can-teach-us-about-leadership-a1088198874
Vroom's Expectancy Theory . 2020. [Online]. Available through:
<https://www.toolshero.com/psychology/vrooms-expectancy-theory/