Plan Marketing Mixes for Two Different Segments in Consumer Markets for Vodafone UK

This presentation discusses the marketing mix strategies used by Vodafone UK to target different consumer segments. It explores segmentation by zone and age/gender, and how the company uses the right marketing mix to reach the right audience. It also illustrates the differences in marketing products and services to businesses rather than consumers, and how international marketing differs from domestic marketing for Vodafone UK.

TASK 4

4.1 PLAN MARKETING MIXES FOR TWO
DIFFERENT SEGMENTS IN CONSUMER
MARKETS FOR VODAFONE UK
With the aid of suitable marketing mix, the companies pine for
targets and goals that can be refined. Marketing mix consists
of price, product, promotion as well as place. With a particular
ultimate objective to increment most contemptible market
share, Vodafone UK segmented two different segments of the
market, and they are in the next phase.

SEGMENTATION BY ZONE
If they segment the market according to the range then they
should monitor marketing mix strategy consequently. For
example, Vodafone UK can boosts their services in urban cities
and zones, for instance, South Africa, Korea (Srivastava, 2016).
By then it is no usage since people of there are not using those
sorts of services. So it is basic to use right marketing mix at
the ideal place.

SEGMENTATION BY AGE AND GENDER
According to age and gender, Vodafone segments its customers. They
are working on the products as per the age of the part. Based on age
and gender, the company is providing all types of data plans in 3G and
4G services to both males and females of United Kingdom. At using
perfect place right product through right promotion and the fair price,
they can offer the products such as Vodafone androids. For example: in
case they are progressing in youth then they should progress through a
major name since youth takes after massive name style. They should
progress through mobiles and tablets.

4.2 ILLUSTRATE DIFFERENCES IN MARKETING PRODUCTS AND
SERVICES TO BUSINESSES RATHER THAN CONSUMERS FOR
VODAFONE UK. USE EXAMPLES TO ILLUSTRATE YOUR POINTS
• Business to Buyer Marketing
• Business to business marketing

BUSINESS TO BUYER MARKETING
In this marketing major focus of organisation are on the
products favoured point of view and preferences. So it is
essential for the business firms that they highlighted on
product's segments.

BUSINESS TO BUSINESS MARKETING
In B2B marketing the marketers of the business firms are being
seen as the searchers of information since they will consider
the business firms information (Richter, 2013).

4.3 SHOW HOW AND WHY INTERNATIONAL
MARKETING DIFFERS FROM DOMESTIC
MARKETING IN THE CASE OF VODAFONE UK
When Vodafone UK needs to develop its business from private
or neighbourhood or national marketing to international
marketing, then they have to make marketing frameworks as
demonstrated by the political and honest to goodness
structure of that remote country. The International market
gives international prologue to the business firms (Shapiro,
2013).

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