(Solution) Strategic Management - Assignment
Added on 2021-06-10
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TASK PERFORMANCE IN STRATEGIC MANAGEMENT Submitted By Bolanos, Ehya Espejo, Regine Lisano, Aliyssa Maupoy, Abegail Tasin, Yvan Submitted To: Honey Christine Rose Enrique
APPLE INC.I.Company Backgrounda.Current performanceStrong financial results for its fiscal 2010 first quarter; no debt. • Best quarter ever, recorded $15.68 Billion in revenue • Reported $3.38 billion net revenue . • 283 retail stores in 10 countries.b.Strategic posture A. The company designed, manufactured, and marketed a ranged of personal computers, mobile communication and media devices, and portable digital music players, and sold a variety of related software, services, peripherals, networking solutions, and third-party digital contentand applications. B. the company was committed to bringing the best user experience toits customers through its innovative hardware, software, peripherals, services, and internet offerings. C. the company participated in several highly competitive markets, including personal computers with its Mac computers; mobile communications and media devices with its iPhones, iPads, and iPods product families.
Mission:A mission statement globally defines what business an organization is in now and objectives of the organization. It is the fundamental factor of a strategic plan. A mission statement can verbalize the beliefs and the directions in which a visionary manager wants to lead an organization. In general, mission statement address issues more explicitly, and can also serve to identify what is unique about the character of the organization.Vision:Over the past, Apple has recorded a recommendable performance through invention and reinventions. The company is committed in providing best computing experience to the users including educators, creative professionals, students as well as the other consumers from all over the world (Brainmass 2004). The company has managed to realize this by providing high quality software, hardware, and internet offerings. Objectives:To have good profit building with the help of maximizing profit.To become the world's admired and first company.
To increase the market price and share of the company.To becomes the leading business organization in mobile and computer market with the help of Research and Technology, Administration of the company and from the support of the consumer.To be called as a unique brand in the world.To invent new technology this has all latest and useful software for the benefit for the customer all over the world.To produce user friendly product for the customer so that they cannot find difficulty to operate.To start more selling with the help of distributing channels.
To widen the market and start to diversify into new market of Automobiles.To give better quality product to the customer.To focus on the group of people who has never used Apple products before.Always compete and sustain in the market from the competitors.II.External Environmenta.Porter’s five forcesThreat of new entrants - The technological market is one that requires high investment, especially in developing competitive R&D capabilities. Comparing that with apple's superior technological capabilities, it would beextremely difficult for a new entrant to come into the industry and competewith Apple on this basis. Also, if a competitor tried to compete on the basisof cost, there are several players in the industry who do so already. This would not affect Apple materially due to their strategy of differentiation. Apple retains its customers based on brand loyalty, not low costs. Also in the technology industry, consumers prefer a well-known brand over new ones, as these products are generally more expensive than commodity
items. Unless a new entrant develops a truly revolutionary product, which would in turn require high investments, the threat of new entrants remains low due to the high entry barriers into the industry. Threat of substitutes - In terms of substitutes, some of apples products are under this threat. A major product is the iPod. With devices being increasingly integrated, cellphones and tablets come integrated with a music player. This even holds true for apples own products. Apple‟s own products can sometimes be substitutes for each other. Apart from that, its iTunes software is under the greatest threat because there are various other options than paying for media, and no one would pay for music and videos if they are able to obtain them for free.Bargaining power of buyers- Buyers in the technology industry have a variety of options when making decisions. There are products in the market that compete on cost, and products that charge a premium price on the basis of differentiation. Since apple employs a differentiation strategy, it is largely immune to this power. However, apple's prices are only slightly above the industry's, due to an increasingly price sensitive environment during the recession. Because of this, even its loyal customers would not be able to afford its products if they were priced above a certain premium.
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