Marketing Plan for Tata Group's Hot Snack in UK Market

Principles of
Marketing

Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
CONCLUSION...........................................................................................................................................8
REFERENCES............................................................................................................................................9

INTRODUCTION
Marketing can be defined as the activity which involves communicating and promoting
the offering, business and brand of the organization. The marketing plan can be referred to as the
document which lays down the efforts of marketing of the business for the future time period. It
mainly outlines marketing strategy, advertising activities as well as promotions which are
planned for a specific period of time (Fotiadis, Mombeuil and Valek, 2018). The company
chosen for this report is Tata Group, a multinational company which is headquartered in India.
This report will cover the marketing plan.
MAIN BODY
Marketing plan is a document which mainly covers the outline of the promotional activity
of the business. Tata group is planning to move into the segment of hot snack of retail market in
the market of UK. This is a diversification of the product segment of the company (Sumarwan,
2019). In order to prepare the marketing plan, SOSTAC model is being used which is discussed
thereunder in context to Tata Group-
Summary:
This plan is based on Tata Group which is expanding its business in new segment of
industry which is retail market, that too in hot snack in the market of UK. It is opening the snack
food operations in the market of UK.
Objectives:
 To increase the sales by 18% of the company by 8 months.
 To enhance the customer base in next 8 months by 25%.
 To increase the profitability of the business by 40% in next 8 months.
Situational Analysis
SWOT Analysis