TATA Motors Business Canvas Model Evaluation

TATA Motors
Business canvas model evaluation

 The assessment of the issues that are faced by
the organization assists the same in enhancing
the processes as per the objectives.
 The presentation aims at undertaking an
assessment of the business proposition made by
the organization TATA Motors and the relative
issues that are encountered by the same.
 The presentation also aims at identifying the
different mitigation strategies that might be
implemented by the concerned organization for
overcoming the issues.
Introduction

 The different aspects of the value
propositions of the business are dependent
on the trusted brand name and quality
assurance of the automotive vehicles
provided by the venture (Hurn 2012).
 The organization also provides the
customers with superior service quality and
invests on the R&D initiatives for enhancing
the technological factors of the same (Van
der Voet 2014).
Business Proposition

Key partners Key activities Value proposition Customer relationships Customer segments
 Partnership with
different automotive
companies for the
spare parts of the
vehicles
 Partnership with
glass manufacturers
 Promotional
partner: Samsung
Electronics
 Development of the
R&D departments
 Networking and
collaborating with
different automotive
developers
 Marketing the
products
 Supplying their
vehicles to the end
level customers
 One stop solution
for the issues that
are faced by the
customers
 Frequent
technological
innovations for
adhering to the
interests of the
consumers
 Good customer
services
 Car shows
 Trusted brand
 Involvement in
different events
through
sponsorships
 Provides technical
support to the
customers
 Acts as the supplier
for their own
vehicles
 Performance driven
customers
 People having a
fascination in
different types of
vehicles
 Customers
interested in low
cost vehicles
Business Canvas model of the
company