Contents Introduction 3 Organisation view 4 Innovation of electric cars 5 Tata motors and innovation 6 Macro environment analysis 6 VRIO framework analysis of Tata motors 9 Porter’s five forces analysis 11 SWOT analysis 12 Leadership strategy 14 Challenges 15 Opportunities 16 Conclusion 16 References 18 Introduction This report aims to identify the impact of the changes in the automobile industry, as introducing the electric cars in the automobile sector leading organisations face challenges to make strategies meeting the requirement of the innovation. Tata Motors Limited is an Indian company that hold global