Contemporary Marketing Strategies for Tata Motors: SWOT Analysis, Competitor Analysis, and Budget Planning

Contemporary
Marketing
TATA MOTORS

Introduction of TATA MOTORS
 One of the India largest automobile company with having 81,090 employees
world-wide.
 Serving in 175 countries with a worldwide network comprising over 6,600
touch points.
 The company headquarter is situated in Mumbai, India.
 The major products manufactured by Tata motors include passengers’ cars,
vans, trucks, sports cars and military vehicles.
 In their last fiscal year, the estimated revenue they have earned was 45.2
billion U.S. dollars.

SITUATIONAL ANALYSIS of TATA
MOTORS
 Political Forces – Tata motors need to pay close attention to all
the political factors in the respective region.
 For example, In 2011, they had shifted their manufacturing plant
from Singur to Sanand as due to the opposition of the political
part related to agricultural land.
 Economic Factors – Currently, Tata motors is in growth phase of
their PLC. They are trying to expand all the countries over the
globe with the help of joint venture and takeovers.

 For instance, if the aluminium price requires making engine
blocks go up in Kenya, the company has the option to acquire
aluminium from other suppliers in Asia or Europe who they would
normally get from for production in Russia or Ukraine.
 Social Forces – From a long time, Tata motors is running their
business while considering ethical standards. However, they
need to improve their product positioning and understand the
various social aspects of the different markets.
SITUATIONAL ANALYSIS of TATA
MOTORS (CONTINUE)