Small Business Performance Evaluation

This assignment examines the role of Tate Consultancy in assisting small businesses. It discusses challenges faced by these businesses in competitive markets, emphasizing the need for strategies like performance monitoring, employee training, and adaptable policies. The analysis highlights the importance of continuous improvement, consumer satisfaction, and meeting market demands for sustainable business growth.

Small Business Enterprise

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1................................................................................................................................................3
1.2................................................................................................................................................4
TASK 2............................................................................................................................................5
2.1................................................................................................................................................5
2.2................................................................................................................................................6
2.3................................................................................................................................................7
TASK 3............................................................................................................................................7
3.1................................................................................................................................................7
3.2................................................................................................................................................8
3.3................................................................................................................................................9
TASK 4..........................................................................................................................................10
4.1..............................................................................................................................................10
4.2..............................................................................................................................................11
4.3..............................................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Small business enterprise are private owned corporations, partnerships and the sole
proprietorship that have the fewer employees and having the less revenue. Businesses should be
defined as small in able to apply for the support of the regulatory bodies and the qualify for the
tax policy varies depends on the country and industry (Ackermann, 2012). Small business
enterprise have to use the new technologies or the ideas for the products and services so that
consumer satisfaction level increased. The present report is based on the Tate Consultancy which
provides the marketing services and the raise in the capital to the range of fund of managers. The
report contains the strength and weakness of the company and the comparative measures of the
performance. Analysis has to be done on the business objectives and plans. Along with this what
are the plans to be made for the changes. Moreover, discussion upon the impact of doing the
changes as well as manage the business.
TASK 1
1.1
Tate consultancy provide services in UK like marketing services and raise in capital to
range funds of managers. Every company have their own strength and weakness which shows
their actual position in market and this also helps the firm to plan the various business growth
potential plans. Every business organisation needs to identify its strengths and weaknesses to
improve its business operations so that they can attain the goals and objectives for future.
Premier group Recruitment has the following strengths and weaknesses (Eid and El-Gohary,
2013). So there are some strength and weakness discussed here under:
Strength:
 The strength of a firm range from factors such as customer demand as well as lack of
competition in environment which is outside the business.

 The specific knowledge as well as capabilities along with the organisational skills and
other qualifications of professional consultants will be of a particular importance in
acumen of firm.
 The company runs a personal development and management course for the employees to
provide more knowledge and required skills to work efficiently.
 The company provides good quality consultancy services that differentiate the company
from its competitors.
 The employee of the company participates in all the management activities organised by
the company (Bridge and O'Neill, 2012).
Weakness:
 Its the obligation of the company to keep focus on their weaknesses also so that they can
analyse them and take every possible step to remove them. An honest appraisal of a
consulting firm's operations can be conducted by evaluating weakest section.
 The company having higher turnover ratio of their workforce indicates that employees
are not trustworthy and at any point of time they can leave the firm and the area covered
by organisation is limited up to the boundaries of UK.
 Due to lack in area of operations, it also affects the availability in financial resources of
company which affects their business activities (Business, 2013).
 Any weakness in any section of business enterprise will severely affects the business
activity may be resulting in winding up of entity sometimes. This may cause heavy losses
to company and should also create the position of insolvency for organisation.
1.2
Financials such as cost of goods sold, revenue, net profit and financial ratios such as
gross margins, return on investments, etc. these are all the factors which are the indicator of key
performance so that they can develop and also the approach which helps in measuring the
performance of the business. To keep check on the performance of Tate consultancy, they have
to adopt some methods through which they can keep constant check on the performance. One the
process of keeping check on performance, then business have to find the odds and analyse them
any resolve them (Ebert and et.al., 2014).

The KPI should be aligned with organisation's goals and objectives and business plans and
strategic plan should be discussed and its the obligation for the industry when the situation in
business changes, goals may also change and the company have to adopt that without any issues.
The Key performance indicators are have some basic characteristics which are important
for Tate Consultancy are discussed here under:
 The entity should adopt methodologies and ideologies to work efficiently so that the
performance can be enhanced and goals and objectives of entity can be achieved.
 With the help of keeping check on the performance of business, it becomes easy to find
out the odds and drawbacks in entity, which can be further analysed and resolved with
proper solution to them (Chittithaworn and et.al., 2011).
 While keeping check on performance of entity, it becomes the prime obligation for
business to prepare a report regarding to the survey of performance being conducted, so
that the results can be analysed for future and for evaluating that implementation of this
technique remained useful for organisation or not.
 The entity should keep all the track records maintained so that the final analysis can be
conducted in benefits of company (Islam and et.al., 2011).
TASK 2
2.1
Every organisation working in market have some weakness. Its universal in nature but it
can be cured with proper techniques and strategies implemented by the entity. Tate consultancy
performing its business activities in UK, and also have some their weakness which occurred in
nature. Some of the weakness are as follows:
 Less experience staff members.
 High ratio of employee turnover.
 Limited coverage of area of operations (Jasra and et.al., 2011).
 Lack of financial resources.

These are some weakness which an entity suffers while performing business activities. These can
be removed with the help of proper strategic planning and proper techniques which entity adopts.
There are some techniques through which the above mentioned weakness can be removed. Some
of them are as follows:
 The Tate Consultancy needs to improve their recruitment and selection process to hire
those employees who are suitable for job and who are able to work for long period of
time. They need to hire experience candidates who have knowledge about work and can
help the organisation in the situations of dilemma (Muller, 2012).
 Organisation needs to focus on canvassing the large area just to expand the business to
acquire broad sector of UK market.
 The company needs to utilize the available resources in significant manner manner that
they do not need to sacrifice for future generation.
 In order to improve their financial resource which can take help from government as well
(Oyedijo, Idris and Aliu, 2012).
 The company needs to focus on their sales staff to become a profitable organisation.
These are some techniques which play a vital role in resolving the weakness of organisation.
These implemented policies helps entity to solve their issues and all odds.
2.2
One of the most crucial task for the small business owners is to maintain the
performance of the existing strategy in entity (Fassin, Van Rossem and Buelens, 2011). In order
to increase and improve the flow of the new business the SME must work on the marketing their
business every day. Customers are the king of the organisation thus every business entity should
develop quality performance to satisfy their clients. The best example in this reference is Tata
Consultancy that providing the best consulting services to its clients. Therefore it is very
necessary for the organisation to maintain its level of quality of output and services and should
keep continuous eye on enhancing the same. Therefore company should take spontaneous and
effective decisions to maintain and strengthen the performance of the company properly.
(Barbero, Casillas and Feldman, 2011). The basic objective of every entity should be client's
satisfaction. Thus Tate Consultancy can go through various surveys to enquire about the quality
of services provided by them and its effectiveness among their clients and take feedback
regarding the same. The entity can also go through market survey to study various strategies

opted by the competitors to run their business successfully. This would help the organisation to
compare its own strategies and calculate the variances that are creating hindrances in achieving
the desired goal.
Since the company has a goal to establish itself in the market for long-run therefore it is
necessary for an entity to perform efficiently and effectively to meet the needs and desires of
customers. The company's performance mainly depends on its employees as their performance
shows the outcome of the company thus their performance should be maintained and enhance as
per the requirement to achieve desired goal. In today's era the consultancy sector is growing very
fast so it is the opportunity for Tate Consultancy to capture huge market by providing best class
services to its customers and thus it requires to pay attention on the market capabilities and grab
it as quickly as possible. (Aremu and Adeyemi, 2011). The entity should follow all ethical
values regarding the quality of services and keep check on performance, of its activities under
the implemented norms to sustain in long run which require high patience and diligence. The
corporation can opt the best strategies which are suitable for it in influencing the clients. Thus
with the cooperation of employees of organisation and adopting the most suitable strategies the
entity could satisfy the needs of customers,and maintain the existing performance of their
business activity and to attain success in their industry.
2.3
New business opportunities are are aided and competitive advantages are opened to the
existing business. Its very important for business enterprise to expand their business properly by
keeping check on the activities of business and focusing on future development of business. A
larger firm has large no of employees and their targets are also very high so this makes the
organisational structure of thes firm more complex, demanding and time consuming. Thus it
requires greater commitment towards framing of various policies and plans such as financial
planning (Forsman, 2011).
By considering the various opportunities available in the market Tata Consultancy can
expand its operational activities outside the national border. The organisation can start new
venture and could initiate new methods by taking into account the recent trends and new
technologies of the market in which it operates. At present Tate Consultancy is working as
consultancy firm. It could expand its business by selling supplement products and providing
services as an recruitment consultant This would increase income and using marketing to

recommend products based on customer profiles. By getting entered in this section the company
can increase its market share as it can provide the services for more people (Goss, 2015).
TASK 3
3.1
Tate consultancy is providing the different services to their consumers. It is specialize in
finding the most appropriate and the skilful potential candidate for the organisation of client. The
current objective of the entity is to provide the individuals with the high skills and having the
experts in that and also having the perfect knowledge so that all the objectives of the entity can
be attain (Olszak and Ziemba, 2012). The main motive of the firm is that they have to provide
the proper satisfaction to the end users and by that company can attain the goals and objectives.
Organisation has the business plans for carrying the operations in a more smooth way. Apart
from this the entity has an operational plan to provide the training and development programmes
to the selected candidate for the recruitment process of UK so that it can be beneficial of the
company and for the client also. It is very important for the industry to set the business
environment in order to create a professional atmosphere for the employee. Various policies and
plans has been established by the government and that shall be adapted by the company in order
to inculcate the business environment. while starting up of any business by the organisation there
are certain plans and policies which are to be set by Tate consultancy, business environment is
one of the important aspect of the business plan. Being an UK organisation there are the several
policies which have been made by the European law in order to make the company achieve its
business environment shall be a prime most objective of the company as it will increase the
business of supply and demand in the market and increase the efficiency of the employees who
have been working of the entity (Zortea-Johnston, Darroch and Matear, 2012). Thus, Tate
consultancy has a goal to establish the sector of the consulting. The main as well as basic
objectives of the business entity is that they have to provide the proper satisfaction of the
consumers as they are the important part of the company which helps in attaining the success of
the business. Tate consultancy is the consultancy firm which has the business plan to start the
new ventures outside the local and national limits of the company.

3.2
Business planning is the proper process so that they can establish the goals and objectives
in the long run. The company have to develop the mission statement so that they can capture so
that they can attain the success in a future. The employees of the company have to develop the
objectives which is based on the assessment of the internal and external environment. Finally
these plans are implemented by developing an operating or action plans. The processes to
incorporate the changes in the existing business plan are mentioned as under:
 Forecast – It is the first step to identify the changes in existing and revised business plan.
In this process Tate consultancy will be able to estimate and determine its future sales
and percentage of sales (Gill and Biger, 2012).
 Budgeting – The next step in the concept is paying the attention on the budgetary policies
in the operational, administrative and labour expenses which are to be determined.
According to the cost estimation funds are to be used properly so that they can implement
the plan which are estimated. Thus, they have to make a proper budget and then they
have to compare it from the existing so that it can bring the proper changes so that they
can take the corrective steps which helps in doing the proper modifications.
 Comparing past performance report – In this Tate consultancy they have to identify the
proper changes so that they can incorporate in the revised business plan. The company
make the difference between previous performance and revised operational plan. The
staff members have to put more efforts in implementing the changes so that they can
attain the goals and objectives.
3.3
The company members have to make the appropriate plans for doing the changes in the
business activities. Then they have to do the implementation of the plans so that they can do the
changes where required. The staff members have to use proper process for implementing the
changes in the company are: Set out the plan to implement the changes – In this process, Tate consultancy have to
make the appropriate plans and then they have to implement the changes. To make a
proper plan is a important element of this process and have to use appropriate data for
measuring the performance according to past one by the assumption or estimation
(Cavusgil and et.al., 2014).

 Implement the system to manage, monitor and evaluate the changes – In this process,
company has to identify those areas where changes is required and then they have to
prepare the employees for implementing the plans in the different situation. The tasks are
to be assigned to the employees as per the potential and the eligibility. The Tate
consultancy can manage the operations and functions and have to build a professional
team which can be helpful to monitor the changes. After doing the monitoring as well as
evaluating of the plan should be done. In this they have to find the errors by achieving the
results or outcomes which helps in implementing the changes so that they can identify
and removed the errors. Performance measures – In this step the staff members have to measure the performance.
Along with this they have to recognise the proper step so that they can compare the
estimated and previous performance of the firm so that they can take the corrective
measures according to the outcomes.
 Set milestones and setting deadlines – This is the last step of this process. In this Tate
consultancy have to use the proper parameters which are decided by the company
members so that they can attain the goals. Moreover, they have to set the deadlines for
obtaining the targets in a particular time and for that they have to provide the best
services (Philip, 2011).
These are all the ways by which company can implement the changes by using the action
plan. This helps in attaining the success as well as helps in expanding the growth in the
competitive market. This action plan helps Tate consultancy in reaping the targets along with this
they can obtain the leading position in the market at the time of high competition.
TASK 4
4.1
For the development of the business entity, it is important for the entity that they have to
consider the each and every factor so that enterprise can attain the objectives. Proper
consideration should be done which helps the Tate consultancy in achieving the objectives of the
business organization. Every change create the impact on the business (Chun and Mun, 2012).
Impact can be both positive and negative. It depends on the implementation of the plan so that
company can attain the objectives. The positive impact of the implementation of the plan which

is related to the improvement in the brand image at the international level by this Tate
consultancy can attain the long term sustainability and the expansion in the performance should
be done at the international level. Company has to increase the brand image so that competition
should be increased and by that entity can increase the sales by providing the good services. It
increases the environment of Tate consultancy by the good performance and the productivity of
the products and by providing the good services. Firm also create the responsible attitude among
the staff members and the higher authorities. Managers have to take the decisions or change the
decisions according to the needs and wants of the consumers so that sales can increased or the
consumers want different type of services that type of services should be provided by the entity.
The negative impact of the change is wastage of money. When the company wants the change
then they have to use the financial resources and if the satisfaction level is not increased then the
money which is used by the company should be waste (Battisti and Perry, 2011). The better and
attractive designs attracts the more customers in the business world. The expansion of the
business also enhance the jobs and responsibility of the personnel of Tate consultancy. The
caring and the helpful attitude of the staff members is very important to improve the satisfaction
level of the consumers. The attitude of the caring also needs to change with the change of the
time. The personnel also face the trouble in managing the business function and the operations
with the changes. The administration have to do the changes in the policies or the strategies of
the Tate Consultancy so that the entity can attain the performance and the productivity of the
business.
4.2
While doing the changes in the business management is necessary so that Tate
consultancy can achieved the performance in the market and improve the satisfaction level of the
consumers. The management of the business organisation helps in the development of the
condition in the competitive market. When the time changes according to that entity has to do the
changes and proper management of these changes helps the Tate Consultancy in the
development. Staff members of the entity has to adopt the changes so that company will grow
and for that higher authorities have to provide the training to the employees so that they can do
the work efficiently and effectively. Consumers are the main part of the company and the key
factors of the firm and by them only entity can achieve the goals and objectives which are
decided by the entity (Gunasekaran, Rai and Griffin, 2011). Tate consultancy has to provide the

proper and the effective services to their consumers so that they can achieve the satisfaction level
of the consumers and the trust over the products so that sales can be increased. The changes
which is done done by the company for the improvement it should be easily managed by the
principles and the fundamentals of the change of the management. Proper communications
should be done between the managers and the staff members so this communication process
should be effective and proper information should be provided to them. The changes should be
done in the skills of the staff members so that they can provide the better services to their
consumers. The customers wants the different and new services so Tate Consultancy has to
provide the different services so that they can achieve the position in the competitive market.
There are certain practices of the management having the high level of the positive impact at the
time of the change in the administration. So proper communication should be done and training
should be provided to the staff members so that they can increase the satisfaction level of the
consumers. Then only Tate Consultancy increase their sales and achieve the high position in the
competitive market (Mahmood and Hanafi, 2013).
4.3
Company has to do the continuous monitoring of the activities of the business and what
the changes are done by the firm which helps the entity in improving the performance level in
the market in order to attain the objectives of the consumer. The Tate consultancy has to monitor
the performance of the entity by the different ways which includes the balance scorecard, self
assessment etc (Ackermann, 2012). By this the performance of the workers will be monitored on
the basis of the month or a week. The self assessment is very helpful to judge the competencies
by workers and can be found that where the improvement is needed. In order to measuring the
performances results by setting the target which is required to be achieved. The administrative
bodies have to compare the results so that they can deal with all the problems. Along with this
they have to focus on the comparison of the different results on the various activities which
assist in focusing on the return on investments. It can be measured against the results that has
been generated by the promotional activities. By doing the survey or the research of the
organization can measure its performance level. If the consumers continuously use the branded
company's services than those companies which have the small business then they never increase
the services which are to be provided or sales can not be increased. Continuous monitoring helps
the Tate consultancy in identifying the threats of the entity and by that company can provide the

good services so that they can improve the brand image in the competitive market and also attain
the goals and objectives of the entity which are decided by the administration. When the sales of
the company increase then it will help in providing the growth and development of the business
performance (Eid and El-Gohary, 2013). The company members have to assess the productivity
as well as they have to do proper monitoring on performance on a regular basis. So that where
the staff members needs the training the company member can provide the training to them so
that performance level should be increased and for that firm can adopt the different promotional
activities and strategies so that they can attain the goals and objectives.
CONCLUSION
From the above report it has been concluded that the small business enterprises are facing
many and high level of the competitors in the market. The Tate consultancy has to provide the
services according to the demands of the consumers so that satisfaction level of the consumers
should be increased and company can increase the sales of the products and the services. Change
should be done in the company according to the time. Management has to change the policies
and strategies for developing the company and for that Tate consultancy has to provide the
training to their staff members so that the entity can attain the success and the growth. In the
present world, company has to adopt the change and it is very important and crucial to sustain in
the market with having the advantage in the competition. The performance of the workers are to
be monitored for the better understanding on the workers who are working in the entity.

REFERENCES
Books and journals