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Transnational Management Case Study

   

Added on  2020-03-28

8 Pages1763 Words43 Views
Student’s Last Name1Transnational ManagementBy (Name)CourseProfessorUniversityDate

Student’s Last Name2IntroductionThis paper explores the transnational management case study which concerns the EuroDisney SCA park which was designed to attract more European visitors. The EuroDisney Park is compared and contrasted from the Disneyland which did not have good customer attraction. From the case study, EuroDisney had significant strategies which contributed to is successes. On the other hand, there were external demands which caused poor performance of the same park, especially during the first years (Xu, 2017 pp.10). Disneyland began working towards a new location to raise its current situation and attract many visitors like its competitor. Therefore, as an international business strategist, I have proposed the location which would be viable for the park’s success and justifications based on the transnational management context.Success Factors and External DemandsTo analyze the critical success factors for the EuroDisney, it is clear that the park managed the multinational strategies effectively, It implies that EuroDisney established resourceful and strong subsidiaries nationally, which meets the basic domestic market needs hence attracts many visitors. In simple words, the subsidiaries create opportunities of the park to manage the business effectively (Narula, 2014 pp.11). EuroDisney develops and adapts products and strategies which attracts and maintains the visitors. For instance, the prices were low, and thevisitors would enjoy the attractions of the park such as the milkshakes and hamburgers comparedto the Disney. The park had room to expand the business, and six new hotels were opened in Europe (Karadjova-Stoev and Mujtaba, 2016 pp.79). The second success factor is that EuroDisney applies the international strategies effectively. It means that the organization exploitsthe technological advances to create new products as well as the processes. The company

Student’s Last Name3responded well to the market changes and tried to expand its efforts to other nations such as Europe. The company had could adjust the costs and allow the customers spend many hours at low prices. Significantly, EuroDisney‘s location was strategic which attracted many visitors. Thepark was big, and there were many rooms to accommodate the customers in a single night. On the other hand, there were two external demands which caused the poor performance during its first years of operation. The first external demand was the political and the legal factors. It is clear that the decision to expand the park near Paris attracted negative implications from the public especially the politicians in French (Ariëns, 2017, pp. 32). The French visitors did not show up as they were expected since they viewed the park as a symbol of the United States culture (Delaplace, Pagliara and Pietra, 2016 pp.3). The politicians were ignorant and hence caused the French people not to turn up in large numbers. The other external demand is that EuroDisney had a challenge coping up with the economic changes. The company operated in consideration of the customers; hence the price levels were likely to impact the revenues. The park contributed to the economic conditions, especially on the European economies. The fluctuations in the economy in the United States minimized the spending and the purchase of the advertising prices. The organization was expected to cope with the fluctuations in the exchanges rates to maintain the international demands such as the quality of its attractions, the costs, and labor. In addition, EuroDisney would cope with the competition demands by adopting new advances in technology and innovation of creating new products.New location for DisneyA new location that would propel Disneyland to success is Karnataka in India. The government of Karnataka plays the crucial role of ensuring that Karnataka is one of the must-visit destinations in India. Recently, the government has formulated several policies that aim at

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