Self Assessment of Own Skills and Knowledge

Teaching in a specialist
area

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Key aims of education and training in your own specialist area......................................1
1.2 Philosophical issues relating to education and training in your own specialist area .......2
TASK 2............................................................................................................................................3
2.1 Aims and structure of key qualifications in own specialist area......................................3
2.2 The aims and structure of learning programmes..............................................................3
2.3 Approach to planning and preparation for the delivery of a learning programme..........6
TASK 3 ...........................................................................................................................................7
3.1 Inclusiveness of own approach to the planning and preparation of a learning programme.7
3.2 Evaluation of Own Approach to Planning and Preparation of Learning Programme Taking
into Account the Curriculum Issues.......................................................................................7
TASK 4............................................................................................................................................8
Covered in PPT.......................................................................................................................8
TASK 5............................................................................................................................................8
5.1 Arbitrating with others in a specialist area to develop own practice................................8
5.2 Impact of liaison with other teachers and trainers on own practice.................................9
TASK 6............................................................................................................................................9
6.1 Effectiveness of own knowledge and skills......................................................................9
6.2 Own strengths and areas for improvement in relation to practice..................................10
6.3 Opportunities to improve and update own knowledge and skills...................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Teaching can be defined as the process with the help of which the one individual
instructs, guides and teaches the another individual. In other words, it can also be said that
teaching is the contact in between two or more individuals as the one is mature personality and
the other one or ones are the immature. The following assignment is based on the self assessment
of own skills and knowledge and the application of those skills and knowledge in the area of
education. This assignment will make its focus on various aspects of a teacher who teaches the
students pursuing their Bachelor's or Master's Degree (Golledge, 2017). So in this assignment,
the teacher will share their own experiences during the period of providing the lectures to
students about the basic concepts of Marketing. It will start with making discussion on the key
aims of education in the area of teaching of the teacher along with analysing the philosophical
issues relating to education and training. In addition to this, it will also consider about the aims
and structure of key qualifications, learning programmes, approaches to planning and preparation
and discussion about the approach of teacher to planning and preparation along with taking into
account of key curriculum issues and the roles of new and emerging technologies. Further, the
consideration will be made about the teaching and learning resources, use of resources of
learning and teaching in Marketing, cooperation with others and reviewing the impact of
cooperation with other teachers (Gray and MacBlain, 2015). Lastly, the discussion will be made
about effectiveness of knowledge and skills, areas of improvement and strengths and the
opportunities to an individual for the development of knowledge and skills in Marketing.
TASK 1
1.1 Key aims of education and training in your own specialist area
Teaching is considered as a one of the most flexible career path as it involve personal
development along with the intellectual development of students. Current I am working as a
lecturer in University and responsible for teaching the students of marketing hat are pursuing the
course of BBA, MBA, M.Com, B.Com etc. Here my role is to deliver lectures to students
regarding the basic concepts of marketing so that they become able to specialise in that area
which support them in their career growth. In order to develop the marketing skills and
knowledge among the students I have conducted a oral test for students in which they are being
asked with some questions regarding their actions that they will take in particular situation. From
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this test it has been found that majority of students are not aware about the kind of situation they
may face while choosing marketing as their career path and manner in which they react to deal
with such issues (Koedinger, Yudelson and Pavlik Jr, 2016). From this scenario it has been
analysed that students are required more eduction and training in this regard. In order to
overcome this shortcoming of students following aims have been fixed by me:
 To develop the better communicational skills among students so that they become to
interact with customers in effective manner and be able to enhance their influencing skills
so that they can accomplish their goals properly. This in turn support them in improving
their marketer skills which further contribute toward the selection of better career
pathway.
 To enhance their critical thinking skills so that they would be able to take quick decision
in particular situation as being a marketer they have to interact with large number of
customers that are different in term of their need, demand and problems that need to
tackle separately.
1.2 Philosophical issues relating to education and training in your own specialist area
While providing education and training to students there are number of philosophical
issues that get found in this duration which affect the learning of students (Kuzelka, Davis and
Schockaert, 2016). Several issues that are found while providing educations to marketing
students are explained below:
 Resource availability:- The lectures provided to students in universities are generally
based on theoretical explanations of concepts as well as framework which doesn't
contribute toward overall learning. Hence, there are lack of resources available through
which practical can't be provided to students for developing sense of actions they must
take in particular situation.
 Educational ideology and sociological issues:- Another major philosophical issue found
while exerting education and training to marketing students is that majority of them are
belongs to different cultural as well as social background (Pool and et. al., 2016). As a
result of which all of them are not aware about the basic theories and concepts of
marketing that make it more difficult for them to learn effectively.
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TASK 2
2.1 Aims and structure of key qualifications in own specialist area
Currently, I am working in a university as a lecturer of marketing as I am specialised in
that area and provide education as well as training to the students who are pursuing their
qualification in courses like BBA, MBA, M.Com, B.Com etc. Main aim behind pursuing this
career is to develop an understanding and knowledge of students in the field of marketing so that
they become able to pursue a better career path. This education support students in getting an
understanding about basic tricks and techniques that they must use while performing their
operations to achieve better result (Schultz, 2015). For getting qualified to become a lecturer of
marketing I have go through several courses and the structure of those key qualifications are
mentioned below:
Type of
qualification
Level of qualification Durations Awarding organisations
Bachelors in
ARTS
Marketing with
Luxury Brand
Management (Hons)
3 years London South Bank University
Master in
Business
Administrations
Specialised in
marketing and Finance
2 years London South Bank University
PhD Marketing
specialisation
3 years University of London
2.2 The aims and structure of learning programmes
In order to develop an understanding among students several learning programs are being
arranged for them which support them in improving their skills and capability which contribute
toward overall development of an individual in term of their career (Slavin, 2015). I am
specialised in marketing and my main focus is to develop understanding and skills of students
who are planing to develop their career in marketing field. For this my main focus is to provide
3

education to marketing students by creating an effective learning program. For this I have
formulated a learning program for MBA student that are pursing specialisation course of
Marketing in order to improve their learning by considering the main aim of this specialisation.
The main aim of this learning program is that it provides ample of opportunities to students who
are wishing to have fast lane of creating big bucks. The main aim of learning program is to
sharpen up the skills and capabilities to students in the field of marketing, sales, public relations
and advertising (Su and Cheng, 2015). This will support students in improving their skills and
knowledge in order to accelerate their progress and entry into corporate world. The learning
program prepared for students is presented below:
Learning
Module
Topics covered Method for execution Duration
Introduction Basic information about
what is marketing and
manner in which it is
helpful for a aspirant of
marketing and sales
person.
This understanding will be
provided with the help of
lectures.
Lecture:- 1 hour
lecture for 2 days.
Basic concepts
of marketing
In this part an
understanding regarding
basic concepts of
marketing such as
branding, promotions,
messages, product
positioning, market
development etc. will be
discussed.
For delivering this
information, mediums such
as lecture, presentation,
discussion, debate will be
performed.
Lecture:- 7 lectures,
each of 1 hour will
be provided
Presentations:- 5
presentations each of
15 minutes will be
provided.
Discussion:- After
each class their
would be discussion
about issues students
have.
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Debate:- After
solving queries
debate will be
performed by the
completion of
module.
Theories Under this parts theories
or philosophies related to
marketing will be
discussed. It includes
Maslow's hierarchy need,
Herzberg theory, Ouchis
theory etc.
In order to develop an
understanding regarding the
basic theories, lectures will
be provided to students.
Lectures:- Three
lectures each of 1
hour.
Conceptual
framework &
models of
marketing
In this section, an
understanding regarding
several models will be
discussed that includes
Marketing mix, Ansoff
matrix, SWOT analysis, ,
Porter's five forces, , BCG
matrix, PESTLE analysis.
For this, lectures would be
provided after which
students will be order to
perform directed study and
research for performing
group discussion, micro
teaching sessions etc.
Lecture:- 8 lecture
each of 1 hour.
Direct study:- After
providing lecture
students are asked to
study over it.
Group discussion:-
After completion of
every 2 lectures it
would be performed
by students.
Micro teaching
session:- Issues
found in discussion
will be rectified
using micro teaching
that will be
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performed at-least 3
times through this
module.
Application in
corporate
world
In this sections an
understanding regarding
implementation of
marketing model will be
provided as above
mentioned help in
determining the scenario
of market which help in
formulating strategies for
performing operations
effectively with the help
of some processes like
Stakeholder mapping,
STP, Consumer decision
making process.
In order to make students be
able to implement models a
lecture will be provided and
then role play will be
conducted to determine their
understanding. In addition to
this presentations will be
performed.
Lecture:- 4 lecture
each of an hour.
Role play:- 4 role
plays that perform
after each lecture
Presentation:- 2
presentation in each
lecture of 15 min
durations each.
2.3 Approach to planning and preparation for the delivery of a learning programme
In order to deliver this learning program it is very essential to proper formulation of a
delivery plan is required which support in achieving the main objective behind the learning
program i.e. enhancing the skills or capabilities of students regarding the marketing and sales
(Truong, 2016). For delivering this several approaches will be used that are explained below:
 Lectures:- By providing lectures the theoretical knowledge of students will be enhanced
that help them in understanding philosophies and ways to implement it in real life.
 Presentation:- The content will be presented using power point presentation which help
in clarifying the concept about particular topic more effectively.
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 Role play:- After providing thorough knowledge in lecture and presentations students
will be provided with some situations on which they perform a drama for developing
critical thinking skills.
 Debate and Group discussion:- A particular topic will be provided to students from
their lectures in order to perform debate that help in determine several new side of
particular concept and discussion will be performed over it (Zepke, 2016).
 Direct study and research:- After providing lectures and presentation students are
ordered to perform research over it for improving their understanding.
 Micro teaching sessions:- Once all the activities get performed students queries will be
resolved with the help of this session.
TASK 3
3.1 Inclusiveness of own approach to the planning and preparation of a learning programme
I am working as a lecturer in university and provide education as well as training to
marketing students. For providing effective understanding to students, I have prepared a learning
program of 6 months for marketing specialisation students of MBA. In this I have prepared many
modules that will help in developing the knowledge of student which includes Introduction,
Basic concepts of marketing, Theories, Conceptual framework & models of marketing,
Application in corporate world etc. For delivering this effectively I have go through several
approaches in a procedural manner. First of all I prepared notes as well as presentation for
students to provide them lectures about basic concepts of marketing and then I have ordered
students to perform research over their study for discussion of issues they are facing with the
help of activities like role play, group discussion and debate. There are number of issues that has
been found through this investigation such as students are not clear about philosophies or
marketing, confused among the implementation of module etc. In order to remove these issues I
continuously correcting students over their discussion and also provided them a micro teaching
session where all the problems that students are facing has been rectified and after this I have
also found improvement in students they get good semester grades.
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3.2 Evaluation of Own Approach to Planning and Preparation of Learning Programme Taking
into Account the Curriculum Issues
Based on the own approach of planning and preparation of learning programmes, the
main consideration is taken about the students. The preparation is done not for me but for the
students. The lectures are prepared for the students and in the way that they will get the best
understanding about what they are taught in the lectures. There are many issues which are faced
by the students in learning for the lessons they are given in the classes (Ziegler and et. al., 2016).
Firstly, it is related to their interest and concentration. Not all students are equal some may
concentrate whether the topic is boring or funny, but it is not possible for every student to get
concentrated. So the lectures are prepared in an interesting way that will catch the attention of
each and every student. Secondly, it is related to the concept clearance. Some students who are
not much good in learning will say yes about the concept clearance but in actual they are not met
with what they are told in the class. So cross questions are put up from those students. However,
it is clear from their faces itself whether they got the point but in case they are not met than the
discussion will be made again about the main point which seems difficult to them.
The modern technology is also playing an important role in the growth and development
of students knowledge. The introduction of SMART Classes, LMS and Web Based Technologies
has also improved the way of teaching of teachers. As now these classes provide students with
the wider area of knowledge and this helps them in getting an enhanced knowledge about the
topic of their learning. This has also reduced the burden of teachers and it can also be said that
has increased the burden of teachers.
According to NAHID SHIRANI BIDABADI, AHMMADREZA NASR ISFAHANI,
AMIR ROUHOLLAHI and ROYA KHALILI, 2016, it has been said that good teaching and
calmness in the nature of teacher helps the students in creating good relation in between the
students and the teachers. With the help of this relation, it will be better possible for the students
to put their questions in front of the teacher. Sometimes students do not put their questions in
front of the teacher because of fear as they will be punished. So these things should be avoided
and teacher is the only one person who can create interest of their students in the topic on which
he is giving them lecture.
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TASK 4
Covered in PPT
TASK 5
5.1 Arbitrating with others in a specialist area to develop own practice
It is essential for a professional to constantly liaison with others present in the same
premises in order to carry out growth and development of own practice. In this regard, teachers
specialised in and teaching the subject of marketing within the respective university also
maintain effective networking with other teachers, learning support specialists, mentors in order
to constantly gain knowledge about the new laws and legislations surrounding the specific area
of practice. Further, it also helps them in learning themselves by observing others while they are
teaching students by making use of personalised teaching strategies and approaches. Further, by
analysing their way of teaching practices and interacting with students to facilitate the process of
learning, teacher specialised in the area of marketing can themselves make use of such methods
to ensure that the learners seeking to gain knowledge of this field have comprehended the
coursework material and unit readings (Dold, 2016). In this regard, I communicate with my
colleagues and senior teaching staff by making use of a number of methods of communication.
Such methods consist of written, non-verbal and verbal communication with the help of effective
communication is set within the campus of respective university. Other than this, a number of
media are also used to facilitate interaction with mentors and others operating within the same
field of work. This helps me in enhancing my existing level of knowledge, skills and expertise in
marketing.
5.2 Impact of liaison with other teachers and trainers on own practice
The impact of liaison with other trainers and teachers should be constantly analysed and
reviewed by teachers in order to ascertain of such kind of communication is rendering the
desired results in terms of development of own practice of teaching. In this regard, a number of
self reflective models are taken into use to review such impact. These consist of Gibbs, Schön,
Atkins and Murphy models. Also, feedback is taken from an array of source such as peers,
learners and managers. By carrying out such review, I have analysed that liaison assists me to
enhance my skills and capabilities such that I can easily carry out teaching in the required
manner. Further, I have gained knowledge on the basis of feedbacks that my seniors are content
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with my way of teaching and they think that I have great potential to do wonders in the field of
teaching.
TASK 6
6.1 Effectiveness of own knowledge and skills
Being a teacher of marketing within the respective university, I hold the responsibility for
delivery of appropriate knowledge to learners (Crompton, Burke & Gregory, 2017). To facilitate
this, I have to plan, deliver and assess the practice of inclusive learning and teaching. It is of
prime importance to me to devise and develop effective plans which have the potential to fulfil
the needs and requirement of individuals. While delivering lectures or making students
understand by making use of web based technologies, it is ensured by me at all times that I am
clear, audible and comprehensible for students so that they can easily perceive what I am
intending to convey to them. Other things which I believe to be of utmost importance is
communication in the form of oral, verbal, written, non-verbal etc. I have evaluated that my body
language while teaching is quite effective and instils a sense of friendliness as well as firmness at
the same time so as to keep a balance between leniency and discipline. Other non verbal cues
that are utilised by me are found to be tone of voice, voice modulations, hand movements, body
postures and gestures, facial expressions etc. By making use of all of these, I ensure the timely
resolution of student queries and hesitations in a proper manner. A learning plan is developed by
me in order to inform students regarding the activities and topics of marketing that would be
covered in the session. Such plans help me in equipping the students with the right knowledge
within appropriate frame of time so as to fulfil their needs and demands effectively. By making
use of inclusive learning, I ensure that there is no stereotyping within the campus. All the other
things were ascertained to be positive about the sessions except one that planning about the
session must be done as per the level of learners.
6.2 Own strengths and areas for improvement in relation to practice
I have analysed that my strengths are communication skills, persuasion, tactic and logical
abilities. This has been ascertained by me on the basis of own evaluation and feedback gained
from peers, learners and seniors. However, I am required to make various improvements in
regards to planning process. This is necessary because the level of every learner is not equal and
further some individuals also have learning difficulties and disabilities. I am required to
10

incorporate certain kinds of improvements in it. To facilitate this, I have decided to make sure
that all necessary elements such as level of learners, their corresponding ages etc. before making
use of a teaching approach or strategy.
6.3 Opportunities to improve and update own knowledge and skills
To update my planning skills regarding the adoption of teaching strategies and
approaches, I will take supervision from my seniors who are specialist in the same field of work
(marketing). In this regard, I will further make use of mentoring to develop my skills and
abilities to carry out the process of teaching in an effective manner. This will provide assistance
to me in ensuring that learners are able to comprehend what I am teaching and has the capability
to elevate their current level of knowledge. With the enhanced skill set and planning practice, I
will be able to impart the lessons in the desirable manner.
CONCLUSION
The above discussion concludes that it is highly crucial for professionals operating in the
teaching field to take into consideration the needs and requirements of learners in order to
effectively communicate information during session. In addition to this, it is also essential to
create a lesson plan and scheme of work by keeping in mind different assessment methodologies
such as formative, summative and diagnostic assessments in order to identify, develop and
evaluate teaching and learning plans that cater to different preferences of the learners and ensure
an excellent experience for the students inside as well as outside the classroom. Liaison has a
great importance in the lives of teachers as it provides them with opportunities to inflate their
knowledge and skill set. Further, it has been analysed that reflective models are used to review
the impact of liaison with others working in same field.
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Online
Teaching With Emerging Technologies. 2019. [Online]. Available Through:
<https://www.insidehighered.com/digital-learning/views/2017/07/19/teaching-
emerging-technologies>.
BIDABADI, N.,S., ISFAHANI, A., N., ROUHOLLAHI, A., and KHALILI, R., 2016. Effective
Teaching Methods in Higher Education: Requirements and Barriers. [Online].
Available Through: <https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5065908/>
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