To identify techniques for motivating employees working in restaurants and pubs

This research project aims to identify techniques for motivating employees working in restaurants and pubs, with a case study on The Beehive Restaurant and Pub. The study explores the concept of employee motivation, techniques used in the restaurant and pub industry, and the importance of motivating employees for business growth. The research methodology includes a qualitative approach with data collected through questionnaires. The findings of the study provide insights into effective strategies for motivating employees in the industry.

Research Project
(To identify techniques for motivating
employees working in restaurants and
pubs. A case study on “The Beehive
Restaurant and Pub”. )

Abstract
The present project is based on identify techniques for motivating employees working in
restaurants and pubs. In this The Beehive Restaurant and Pub is the chosen organisation, as this
is a famous British restaurant and pub which is mainly famous for its historic culture and it is
London's oldest pub. In the present investigation area proper analysis is based on analysing
techniques for motivating employees working in restaurant and pubs. In this an appropriate
introduction section is being conducted to providing proper detailed analysis over the chosen
subject area as in this an appropriate overview, background, rationale is executed to provide
proper detailed research. In this predetermined aim and objectives are effective in providing
support to the overall work in assisting the investigator to moving ahead in right manner.
Literature review is effective in conducting an in-depth study, thus in this information
accumulation is based on secondary sources like books, journals, published research articles.
This part of investigation is effective in conducting a detailed theoretical framework in which
suitable analysis is being done over the area of analysing the techniques for motivating
employees working in restaurant and pub. Along with this, in this suitable selection of
methodologies are effective in assisting the overall work in right manner. Therefore, this
investigation is based on qualitative research tool as it is effective in conducting detailed
evaluation over the chosen subject area. In addition to this, both primary as well as secondary
sources are applied by the researcher as to reaching at the key outcome. Secondary investigation
is viable in conducting literature review and primary investigation is being executed via the
support of questionnaire, therefore this is most suitable sources of gathering information from the
wider population. In this present investigation work, data analysis is being done with the support
of thematic analysis as in this themes are created to cover aim and objectives of the research.
Discussion and conclusion has been made over the findings of the research, thus this is effective
in developing an detailed analysis over the outcome of the research.

Table of Contents
Abstract ...........................................................................................................................................2
TITLE: ............................................................................................................................................1
Chapter 1: Introduction ...................................................................................................................1
Chapter 2: Literature Review ..........................................................................................................6
The concept of motivating the employees at restaurant and pubs..........................................6
The technique of motivating the employees in restaurant and pubs......................................9
The importance of motivating employees for business growth............................................11
Chapter 3: Research Methodology ................................................................................................14
Research Setting ..................................................................................................................14
Participants...........................................................................................................................15
Materials...............................................................................................................................16
Procedures............................................................................................................................17
Chapter 4: Data Analysis and Results ...........................................................................................18
Theme 1: The concept of motivating the employees at restaurant and pubs........................33
Theme 2: The technique of motivating the employees in restaurant and pubs....................33
Theme 3: The importance of motivating employees for business growth...........................34
Chapter 5: Discussion and Conclusion ........................................................................................35
References......................................................................................................................................37
Appendix .......................................................................................................................................40

TITLE:
To identify techniques for motivating employees working in restaurants and pubs. A case
study on “The Beehive Restaurant and Pub”.
Chapter 1: Introduction
Overview of the Research
In the recent scenario, the key concern of a business is to developing their profit and
customers base via satisfying the needs and wants of people within market place. In addition, the
basic motive of each size of business is to attaining higher growth and success within
commercial centre, thus, the success and growth of business is mainly based on the performance
of employees at work place. Employees were mainly recognised as an input to the production of
the business, therefore the performance of employees will lead the firm towards attainment of
growth and success. For the purpose of developing organisational performance, businesses are
concern over motivating employees in order to developing their courage and enthusiasm to
putting their efforts in showing hard work. This create value in increasing business performance
via the help of contributing hard efforts of employees (Bolino and Grant, 2016). In an
organisation employee motivation is refers as the major considered area of human resource
management. Thus, the key role of management is to motivating employees at workplace for the
purpose of increasing sustainability and growth of business. In the context of restaurant and pub,
employees are recognised as the key asset of the firm, as the growth and success of business is
mainly based on the performance of employees at work place. For maintaining employees
working, within restaurant and pub, organisation are concern over implementing multiple
motivational techniques, as effective practices are suitable in encouraging employees at work
place. People with high motivation are liable in fulfilling the desires of customers via offering
them effective and suitable facilities. This mainly create value in developing the operations and
performance of firm within commercial centre. In the present dissertation, The Beehive
Restaurant and Pub is the chosen organisation, it is a famous British menu classics in red-brick
village pub with modern, country-chic decor, plus beer garden. The key motive of restaurant is to
motivate their employees via implementing various motivational techniques which involves
monetary and non-monetary benefits to the employees (Scholten and Ellemers, 2016). On the
ground of restaurant and pub, the success is mainly based on the satisfaction of customers,
1

therefore, the satisfaction of customers are based on the effective performance of employees. For
the purpose of developing employee moral and productivity, organisations are concern over
implementing various motivational practices and techniques that are suitable in encouraging
employees to support the growth of business via providing their significant efforts. This report
contains the study about identify techniques for motivating employees working in restaurants and
pubs, as in this industry development of employees performance are required to attain
competitive edge. An effective investigation is being conducted via covering various aspects.
thus in the present study area introduction will support in providing an overview about the study
area with the support of aim, objectives and background on the research (Miner, 2015).
Literature review will also be taken place in execution of literature in which in-depth evaluation
has been created on discussing the investigation issue in proper and detailed manner. In this
research methodology will also be effective in providing support to the overall work via the
selection of suitable methodologies that are effective in assisting the work in right manner. This
section basically involves the detail about the type of methodology, detail of data collection
sources and size of sample. Along with this, data analysis will provide support in analysing the
information with the support of conducting primary research. At the end conclusion and
discussion will be created to develop a summarised outcome that supports the finding of the
research in suitable manner (Bhuvanaiah and Raya, 2015).
Background of the Research
The project aim to identifying the techniques for motivating employees working in
restaurants and pubs. Thus the overall investigation area is mainly based on the tools and
techniques that are implemented by the restaurant businesses for the purpose of motivating
employees at work place. In the modern business environment, competition within market is so
high and the key consideration of businesses is to attaining higher growth and sustainability
within market via enhancing their operations and functions. For efficient business growth,
employee motivation is the most significant aspect, thus in the growth and success of business,
the key role is mainly performed by employees (Owens, Wallace and Waldman, 2015).
However, it is important for the businesses to implementing effective motivation techniques for
the purpose of encouraging employees at work place. In the context of restaurant business,
employee motivation is turns into a significant aspect for delivering better and effective services
to the customers. The Beehive Restaurant and Pub, is a famous and large restaurant, which has
2

its major motive to satisfying the desires of customers via offering unique and effective services.
The Beehive Restaurant and Pub is a British restaurant and pub which is placed in Waltham
Road, White Waltham, Maidenhead, UK. It is London's oldest pub which is established in the
year of 1884 and offer facility through friendly country pub and eating house. The average salary
for Bar Staff jobs is £19,000. These employees work in this sector with full motivation and
satisfaction. As it will be beneficial for company to retain employees for long time. Different
motivation techniques used by company to motivate their workers. It includes pay, healthy
working environment, job rotation etc. It is a large British menu classics in red-brick village pub
with modern, country-chic decor, plus beer garden. In the Restaurant and Pub, the salary of
Bartender is based on Hourly wage which is around £7 to £11 an hour with including tips.
The company is having large number of employees who are contributing their significant efforts
in the growth and success of business. The restaurant provides delicious seasonal menu with the
Britain culture by suing their wonderful taste (Liu, Aungsuroch and Yunibhand, 2016). The
dishes offered by restaurant are affordable, packed with full of flavour and heart warming. The
company is concern over implementing effective techniques for motivating employees at work
place, thus the company is mainly focuses over encourgaing employees for strengthen their
workforces for the purpose of attaining higher position within market.
People Work in The Beehive Restaurant and Pub
The Beehive Restaurant and Pub, is focuses over effectively managing their staff for the
purpose of rendering effective facilities (The Staff You Need to Hire to Run a Restaurant, 2019).
The staff detailed of Restaurant and Pub is descrived as below:
Nature of the Restaurant
Job
Salary of employees
Manager Managers are getting the pay of around £35,000 to £60,000.
Executive Chefs Executive chefs typically earn between £53,000 and £76,000. This is
a basic salary for a chef in restaurant and pub.
Cooks Cooks are the key part of restaurant and pub business and the pay of
cooks is around £575 to £650 at monthly basis.
Dishwashers Expect to pay minimum wage to minimum wage plus £1.50 an hour.
3

Service Staff The are also get paid at hourly basis and the hourly pay of Service
staff is around £15 to £20.
Hosting Staff In Restaurant and Pub the salary of Hosting Staff is around £150 to
£200 as hosting staff is also works as the cashier in the Restaurant.
Bus-persons The expected salary of Bus-persons is around £35 to £30 in
Restaurant and Pub which is a basic salary for Bus-persons.
Rationale of the Research
The investigation into consideration is based on the area of analysing the techniques for
motivating employees working in restaurants and pubs. Thus, the study area is wide as it is
effective in developing the idea and knowledge base of individual, that supports in attempting
future project in more liable manner. The major reason for conducting the research is the
personal interest of researcher as the investigator is executing the research for exploring their
own knowledge and skills that might be effective for them in enhancing their personal as well as
professional skills. The present investigation is effective for an individual or reader in developing
idea in the area of the tools that are effective for the businesses to motivate their employees. This
study has personal as well as professions significance (DeCenzo, Robbins and Verhulst, 2016).
Therefore, the chosen subject area assist an individual in developing their personal knowledge
that is beneficial for them in enhancing their personal skills that might help them in their
academic life. On the other side, this study is effective in enhancing professional skills of an
individual which could be effective in attempting professional ability which is beneficial in
attempting their professional tasks in more liable manner, Thus this resulted in developing their
career path in effective manner.
Research Aim
This refers as the primary consideration of an investigator is to design an effective aim
for the purpose of providing appropriate direction to the overall over investigation work, thus
this refers as a predetermined statement which is effectual in clearly defining research purpose
and assist the investigator in right manner to carry out the investigation activities in effective
manner. The key aim of this particular investigation is "To identify techniques for motivating
4

employees working in restaurants and pubs". A case study on “The Beehive Restaurant and
Pub”.
Research Objectives
Research objectives are also recognised as the key area which is requires to be considered
by the researcher for assisting the work in right manner. Research objectives are based on
research aim and in this variables of research are explained in different statements, Thus, this
provides an effective way to determine the purpose of research (Sanghi, 2016). Research
objectives refers as clear and concise statement which are effective in clearly defining the areas
which will be cover in the exploration work. The main objectives of this particular investigation
are associated as below:
 To identify the concept of motivating the employees at restaurant and pubs.
 To determine the technique of motivating the employees in restaurant and pubs. To evaluate importance of motivating employees for business growth.
Research Questions
This area of investigation is mainly relay upon aim and objectives of the research, as in
this clear questions are implemented that are effective in leading the work in right manner via
execution of literature (Navimipour and Zareie, 2015). Research questions plays imperative role
in assisting the investigator in carry out the work in right direction. The main questions of the
research are associated as below:
 What is the concept of motivating the employees at restaurant and pubs?
 What are the techniques of motivating the employees in restaurant and pubs? What is the importance of motivating the employees for business growth?
Research Structure
The key obligation of the researcher is to design an outline specification in respect to
executing overall investigation action in effective manner (Dutta and Sahney, 2016). The
effective completion of an investigation is based on multiple chapters and this investigation
contains a structure of five parts which is depicted underneath:
Chapter 1: Introduction
In the principal area of this exposition there is a review about the present theme of study
and bearing in which this will proceed. It support in building up a comprehension in regards to
the paper subject in the mind of researcher with the goal that they would have the option to
5

accumulate additional information that have already been presented. Furthermore, this area will
cover research aim and objectives, that are effective in providing support to the investigation in
right manner.
Chapter 2: Literature Review
This is the second and important area of an investigation work as it is effective in
developing an in-depth analysis that supports the work in developing a suitable theoretical frame
work with considering the view and opinion of a writers (Taylor, Doherty and McGraw, 2015).
Therefore, this section is mainly based on accumulation of data from various sources like books,
diaries, articles and so forth. The critical evaluation of writers view point has been performed in
reference with points and targets so desired result can be accomplished.
Chapter 3: Research Methodology
In this area of examination there will be descriptive evaluation in regrades to the quantity
of tools and methods that are utilized by researcher so as to gather, translate and assess the data
to reach over a specific outcome (Kaufman, 2015). This section is based on the selection of
suitable methodologies that supports the overall work in right manner.
Chapter 4: Data Analysis
This is also another key area of an investigation work, thus this assist the overall work in
right direction by analysis of the accumulated information. In this present investigation work,
data analysis will be done with the help of thematic analysis, as it is effective in proper analysis
of the research in suitable manner.
Chapter 5: Conclusion and Discussion
This is the final section of the research as it is effective in providing a proper summary of
the research over the findings of the research. In this section discussion has been made over the
opinion prescribed by the respondents. This section performs vital role in providing a detailed
summary over the findings of the research.
6

Chapter 2: Literature Review
The concept of motivating the employees at restaurant and pubs.
As per the views expressed by Ashley Donohoe, 2018, Employee motivation refers as an
effective tool for motivating employees, thus it is also defines as an intrinsic and internal drive
which are effective in putting necessary efforts and actions towards the work related actions or
activities. In addition to this, employee motivation is refers as a level of energy commitment or
creativity which an organisational employees brings to their jobs. Employee motivation is the
major concern of management, thus the management of businesses are mainly focuses over
motivating employees at work place for the purpose of enhancing their moral and capability to
work (Northouse, 2017). In the context of restaurant and Pub business motivation is the key
consideration , thus the overall growth and success of a restaurant of based on the effective
performance of employees. Therefore, management and employees of restaurant are the
representative, as individual are mainly attracted towards the way managers giving importance to
the clients, so it is essential for restaurant and Pubs to motivate their employees in respect to
proper execution of organisational operations. According to the opinion stated by Lodewijk
Noordzij, 2013, Employees are the key asset in the context of restaurant and pubs, thus the
growth and development of restaurants are based on the performance of employees. In restaurant
and pubs the primary consideration of management is to motivating employees at work place via
developing their overall operations and progression. Job motivation can be intrinsic and
extrinsic, thus the factor of motivating employees are mainly come from internal as well as
external resources. Therefore, employees motivated from external forces wants to attain
recognition, praise and some momentary rewards like incentives, compensations etc. by the
company. For example: The management of Beehive Restaurant and Pub are concern on
providing month rewards and bonus to their employees on the basis of their performance
(Thompson and et. al., 2017). On the contrast, an internal motivated employee is mainly inspired
to do well from a selected aim, power, meaningful work and independence etc. Thus the
management of an organisation can give a challenging and interesting work to motivate their
employees at work place. As per the opinion stated by Margot B. Dermody, Marilyn Young and
Susan Taylor, 2019, employee motivation is an effective aspect which performs vital role in the
context of restaurant and pub, thus in this industry customers satisfaction is the major key and
7

the need of buyers can be satisfied through the effective performance of employees, so it is
important for a restaurant and pub business to motivate their employees in for their working, thus
it create value in attainment of higher growth and success at market place. Apart from this, an
individual is mainly works for fulfilling their own needs and desires, thus the satisfaction of an
individual is gained via the environment of the work place. Therefore, the key consideration of
management of an organisation is to developing the moral of employees at work place for the
purpose of attaining their personal as well as professional goals. As a large British restaurant,
The Beehive Restaurant and Pub, is mainly motivated for attaining growth and profitability via
strengthen their workforces, thus ultimate progress of the restaurant is based on the contribution
of employees. So the management of Beehive Restaurant and Pub, is concern over motivating
employees via providing external and internal benefits. However, employee motivation could
mainly be resulted in attainment of higher growth and success (Salehzadeh and et. al., 2015). In
the terms of restaurant and pub business, employee stability is essential and organisations are
concern over increasing sustainability of employees at work place via motivating them.
Employee motivation is an essential aspect which is requires to be considered by the businesses
for the reason of enhancing organisational practices, thus employee with high motivation are
more liable in providing satisfaction to the customers through using their experience in offering
satisfied services. The Beehive Restaurant and Pub, is a wide British restaurant hub which is
operating in different segments that involves friendly country pub and eating house, thus for the
success of business employee sustainability is essential and the firm is implementing multiple
techniques that are effective in enhancing the moral and enthusiasm of employees at work place
(Koryak and et. al., 2015).
Background of The Beehive Restaurant and Pub
The Beehive Restaurant and Pub, is a notable and large restaurant stated in Waltham
United Kingdom, which has its potential priority to fulfilling the ascendant of customers via
providing them unique and effective facilities. The Beehive Restaurant and Pub is a British
restaurant and pub which is mainly famous for its historic culture and it is London's oldest pub
which is established in the year of 1884 and offer facility through friendly country pub and
eating house. It is a large British menu classics in red-brick village pub with modern, country-
chic decor, plus beer garden. The company is having large number of employees who are
contributing their significant efforts in the growth and success of business. In the Restaurant and
8

pub people are working who are having good hotel management skills or having proper idea
about hotel activities. In the today's modern service industry professionals are involved to
providing suitable support to the organisational structure. As a popular restaurant The Beehive
Restaurant and Pub is mainly concern over maintaining its reputation and for this, the
management and higher authority is focuses over hiring skilled and talented workforce for the
sack of maintaining sustainability within market place.
In the Restaurant and Pub the sustainability of employees is based on the culture and
environment, thus the management of resturant and pub are mainly concern over enhancing the
sustainability of employees at work place through implementing suitable motivation techniques.
In the context of restaurant business, motivation of employee is recognised as the key term,
therefore high motivation of employees helps in sustaining the employees at workplace. In the
restaurant business career growth is high as individual who are willing to be get successful in the
same field are working for long hours. Therefore, people from management are mainly working
for long hours. In the restaurant and pub, avalability of employees are required by 24*7 as few
employees especially from cleaning, serving etc. are working at part time basis, thus in the
restaurant students are woking for gaining a regular income.
The technique of motivating the employees in restaurant and pubs.
According to the opinion stated by Rob Wormley, 2016, employee motivation in the
context of restaurant business performs effective role, therefore in the service industry the
growth and success is based on the performance of employees. So it is important for the
businesses to motivate their employees for the purpose of attaining higher growth and success at
market place. Employees are the livelihood of a restaurant business, and if the employees of the
firm are not feeling happy or motivated that it affects the overall working of the restaurants.
Employees are more than just workers, as employees are recognised as the cogs in the machine
that’s a restaurant. Therefore, they keep the restaurant going in effective manner via putting their
significant efforts (Asah, Fatoki and Rungani, 2015). Beehive Restaurant and Pub, is operating
at large level and mainly focuses over achieving higher competitive edge via improvising the
operations and functions of the firm, Therefore, the restaurant and its management is concern
over motivating employees at work place for their effective working, as motivation is effective in
encouraging employees for putting their significant efforts in the proper execution of
organisational operations (Schultz and Schultz, 2015). According to the opinion stated by Jesse
9

Noyes, 2018, For the effective operations of the restaurant, it it important for the management of
the firm to motivate their employees via applying effective and efficient techniques, as suitable
techniques are effectual in providing suitable motivation and assistance to the employees to
work in more effective manner. Some important techniques of motivation, that are implemented
by restaurant and pub are associated as below:
Promote Camaraderie: This refers as an effective technique of motivating employees at work
place, thus it is important for an organisation to not pretending as one giving out praise to the
employees for their effective work. Encourage co-workers to explicit their understanding among
their peers and foster a team environment. Restaurants like Beehive Restaurant and Pub is
concern over promoting camaraderie for encouraging employees at work place, thus this create
value in attainment of higher employee motivation which could be seen in the performance of
staff members.
Set Goals and Reward System: It is also recognised as the another key tool which is requires to
be implemented by the businesses for the purpose of assisting organisational objectives in
effective manner. In the context of restaurant business, it is important for the management to set
predetermined goals and objectives for motivating the employees in right manner to attain higher
growth and progress (Sessa and London, 2015).
Personnel Training: This is also another key aspect which is requires to be provided by the
businesses for the purpose of motivating people at work place. Therefore training is effective in
developing the skills and ability of employees that could be benefited for the firm in execution of
suitable business operations that are effective in achieving goals and results. In the context of
Beehive Restaurant and Pub, the company is concern over providing on the job training as it is
mainly effective in terms of restaurant businesses, as it is effectual in attaining higher growth and
success.
Intrinsic Rewards: Reward is benefits that given through employer mainly promotion,
satisfaction and money. Intrinsic rewards are those which come from within employees. If
company provide the positive working environment and good communication then it helps in
enhance motivation level of employees. In addition to this, employee who motivated intrinsically
is working for own satisfaction that may value to challenging work that employee perceivers to
meaningful to an organisation (Subramanian and Gunasekaran, 2015). Through having the
10

regular communication with employee, management can learn regarding the motivations of
employees and also learn to creative or innovative ways to rewards them.
Team Building: This is also an another key way to motivate employees within service sector,
thus in the context of restaurant and pub, the growth and success is mainly based on the services
provided by the firm to their customers (Roets and et. al., 2015). However, team building is
effective in developing the enthusiasm among employees and develops good relation ship which
could be beneficial in execution of systematic operations of firm via the proper collaboration and
coordination of employees.
In the modern business scenario, the key motive of each business organisation is to
attaining higher growth and success through developing the performance of employees through
motivating them at work place. Therefore, motivated employees are more liable in contributing
their significant efforts in the development of business operations. In the context of restaurant
and pub business, it is important for the management of the firm to encouraging their employees
for maintaining their well-being and sustainability.
The importance of motivating employees for business growth.
According to viewpoints of Victor Lipman (2014), it has been analysed that when
environment of a business becomes complex, then high performance of employees help in
dealing with same more efficiently. When workers under such situation, perform at their level
best then earning success and maintain growth of business, becomes easy for a company. The
potential for growth can only be possible for an organisation if they motivate employees by
considering four main aspects. It includes financial, career, professional and personal growth of
employees that help in providing job satisfaction in them. Hereby, giving rewards and incentives
for outstanding employee performance help in offering financial growth to employees. Similarly,
organising training program, adding more responsibilities and push workers to do best, aid a firm
in career development of them. As per Anar Nasibov (2015), doing business is more challenging
for company that operates at international level. Both internal and external environment factors
like stakeholders, changes in customers demand etc. arise challenges in terms of employee
performance and revenue growth of business. Therefore, to build a profitable organisation at all
over the world, it is vital for organisations, to employ motivational practices. This would help in
managing workplace and survive in a profitable way for organisations. But among various
factors, production of workers considered as the biggest challenge in front of company's
11

management to protect highest productivity (Posavac, 2015). The reason behind this is long-term
benefits, that an organisation can gain only by support of motivated employees, that help in
delivering high value to business for attainment of revenue growth. By employing motivational
factors, organisations can create job-satisfaction, achievement, fulfil financial need and both
professional and personal growth for them.
As per views of Bob Nelson (2018), it has been argued that employee motivation refers to
most critical aspect at workplace, which helps in leading the performance of company.
Motivated employees allows management of a firm to meet strategic goals, because with positive
contribution of them, a company cannot takes risk to make changes in business for attainment of
high growth. Therefore, if a firm provides proper satisfaction to employees then this will help in
earning high commitment of them, to drive positive growth in business. Through investigation
conducted by Alison Napolitano (2016), it has been ascertained that motivated and engaged
workers work with more passion, in moving business forward. For this purpose, management of
a firm can make consistent communication with employees, to provide them knowledge about
how growth in business would prove beneficial for them as well. Because lack of clarity may
lead to increase frustrations in employees and will impact adversely on their performance as
well. So, under such condition a company cannot achieve its set goals and drive successful
growth in business. Similarly, with same views of Jack Welch (2018), a company cannot go long
whether deals at small or large level, if is fails to get positive commitment of employees. This
lead to cause major losses and company will not in position to achieve sustainable growth. So, to
improve overall productivity of business, organisations must concern on motivating its
employees. According to the opinion stated by William Craig, 2019, Motivation is refers as an
important aspect for an organisation because it provides various benefits to the firm or an
individual as well. In the context of restaurant and pub business employee motivation is the key
aspect of, thus the overall success of the business is based on the progression and operations
performed by the employees in effective manner (Quirke, 2017). The Beehive Restaurant and
Pub is a large British restaurant and it is widely concern over motivating their employees through
providing them monetary and non-monetary benefits, thus in the service sector employee
motivation is required to gain more profitability and growth. Employee motivation is effective in
developing organisational productivity and functions via satisfying the needs and wants of
customers within commercial centre. High employee motivation is also effective in attaining
12

competitive advantage via strengthen the workforce with high experience and moral. Employee
motivation is mainly effective in allowing the organisational management to meet business goals
and objectives in effective manner (Zhou, 2016). The key survival of a business is mainly
depend on the performance of its employees, thus employees are the key asset of the business
and their effective performance turns the business towards achieving growth and sustainability.
An individual is work for some purpose and that includes personal as well as professional
development. Therefore, people are work for achieving higher growth and success in their
personal and professional life, and motivation helps people in achieving growth via developing
their will and moral of contributing their significant efforts at work place. Motivation is also
effectual in changing the negative or indifferent attitude of employees at work place, thus few
employees of a business have negative perspective, however, they think that, doing more work is
not effectual in bring any credit in their professional life. In this situation management of a
business is concern over motivating employees at work place via offering them extra benefits.
This also create value in achieving higher growth and sustainability within market via the
effective efforts and operations held by employees. In the restaurant business, employees are
mainly recognised as the representative of the firm, thus the effective services offered by firm is
show through the way in which employees are working and fulfilling the desires of the
employees at work place (Ngozi and Ifeoma, 2015). In today's modern business era the key
motive of businesses is to implementing suitable motivation techniques as their key strategic step
to attain growth and profitability at work place.
13

Chapter 3: Research Methodology
This section is mainly relay upon different applications that supports the overall work in
right manner. The suitable applications that are effective for this particular investigation are
associated as below:
Research Setting
The research Setting
This is the primary stage of an investigation as it is important for the researcher to
conduct investigation on a specified research setting. This section of investigation is relay upon
qualitative and quantitative research types. Qualitative research is based on the information that
are related with qualitative means as it is effective in providing detailed theoretical base that
assist the overall work in right manner (Deming, 2018). On the other hand quantitative
investigation is applied to quantify the challenge by the way of accumulating numerical data or
information that can be transformed into usable statistics that provide suitable support to the
investigation work. In the present investigation work qualitative research setting is being taken
into actual consideration by the researcher as it is effective in gathering proper information in
detailed and theoretical manner.
Reason for chosen the Setting
The research into consideration is based on the area of identifying techniques for
motivating employees working in restaurants and pubs. This is a wide area of academic research
and requires an in-depth evaluation to reaching at potential outcome. In this qualitative research
is the most suitable sources as it is effectual in developing better understanding regarding the
chosen subject area through analysis suitable models and theories that are connected with the
investigation area.
Ethical issues were raised by the study
The major reason behind conducting an investigation is to addressing an issue in proper
manner via accumulation of information from different sources (Parsons and et. al., 2015).
Therefore, researcher has faces multiple issue in execution of an analysis, thus in the present
investigation area the scope of study is wide as the research is based on identifying techniques
for motivating employees working in restaurants and pubs, so researcher is mainly facing the
issue related with the authenticity of the sources, thus researcher has facing the issue in gathering
14

information from the most suitable source. In the execution of an investigation, researcher
requires to follow research ethics in respect to carry out the overall investigation in right manner.
Researcher needs to ensure their respondents about the safety and security of their personal
information, thus the research has also facing the issue related with gathering information from
respondents. Therefore, researcher are having the issue of unethically declaration of their
personal information. Researcher also facing issue related with time which is provided to
completion of the work, thus it is important for the researcher to design an appropriate time scale
in which all the activities are mentioned with a specified time which is enough to complete the
task.
Participants
Research participants are known as human subject or an experiment, study or trial
participant. In the execution of a research, the key consideration of the researcher is to select the
most suitable participants that replicates from the original population (Hillary, 2017).
Participants are effective in providing suitable guidance to the researcher in providing valid and
reliable informations that are based on actual facts and figures.
Number of Participants
In this present investigation area chosen respondents are the employees of The Beehive
Restaurant and Pub. as they are more liable in providing information regarding the area of
identifying techniques for motivating employees working in restaurants and pubs. Furthermore,
sample size of 20 has been taken into actual consideration, thus this is the suitable size to gather
information regarding the subject area and reaching at the key outcome.
Selection of participants
Participant selection is mainly based on probabilistic and non- probabilistic sampling
tools, thus in the existing research work information is mainly gathered at random basis as the
selection of individual are done randomly and it is replicates from the non-probabilistic sampling
tool. It is the most effective and simple way to gather information that assist the work in right
manner to reaching at the potential outcome.
The characteristics of participants
In the context of an investigation based on identifying techniques for motivating
employees working in restaurants and pubs, the potential characteristics of respondents is related
to have suitable idea and knowledge regarding the area as people with high skills and knowledge
15

are more liable in providing appropriate information. In this mainly individual's are selected who
are having the appropriate knowledge in the terms of restaurant and pub (Schermerhorn Jr and et.
al., 2019). So in this chosen subject area, individual who are working in The Beehive Restaurant
are selected as they are more effective and liable in providing suitable assisting to reaching at the
key outcome.
The way to refusals/non-returns handled
Refusals are important as these are taking as a key sort of non-response which can
directly shows the errors that occurs in the survey. Refusals are requires to be handled in proper
manner as refusals has direct impact on the overall activities of the research. In the present
investigation work refusals are handled by emails as in this individuals who are not really
important for the work are not included, so the refusals are handled through emails.
Materials
In an investigation work the key consideration of an investigator is to select the most
suitable source to ga6ther information and information accumulation is mainly encompasses over
primary and secondary source. Therefore, these two are effectual in providing relevant
information that are effective in reaching at the potential outcome (Shahzad, Xiu and Shahbaz,
2017). In the present investigation both primary as well as secondary sources are applied by the
researcher.
Data collection tool.
Data collection is defined as the procedure of gathering information through assorted
sources to addressing the investigation issue in effective manner. In the existing investigation
work, information is gathered through developing a questionnaire that covers the aim and
objectives of the research.
Development of purpose-made instruments
The required instrument for this particular investigation is the questionnaire, as it is mainly
supportive in gathering information through primary investigation. Questionnaire is a part of
primary investigation and mainly implemented through considering the aim and objectives of the
research on which the overall investigation is based. Therefore, the questionnaire covers the
purpose of research and accumulate information from a wider source.
Data Analysis
16

In the present investigation work, thematic analysis is being applied by the researcher as it is
effective in analysing the information that are gathered by the researcher to assist the work in
right manner.
Procedures
The characteristics of the interviewers and observers, and how were they trained.
The observers and interviewers are requires to have an appropriate knowledge base in
regards to the chosen subject area, thus it recognised as the key characteristics of interviewer and
observer. In the context of present investigation work, researcher need to have an appropriate
communication skills which could be helpful for them in building appropriate communication
with respondents for gathering reliable information (Cleveland, Byrne and Cavanagh, 2015).
Observer should be calm and friendly, thus this sort of nature helps the observer in gathering
information via convincing individual who are not ready fo providing data.
Validity and Reliability of the research
The validity and reliability are two different terms and works together to signifies the
outcome of the research. An investigation is prove to be valid when the authenticity of the
information is effectual in satisfying the investigation criteria. On the contrary aspects, an
investigation is said to be reliable in nature when similar outcomes are derived under different
circumstances. The present research is valid and reliable as in this information is being gathered
from authentic sources and proper outcome can be achieved.
Instructions were given to participants
Participants are the primary aspect of an investigation as the information regarding the
chosen subject area is based on the opinion of the participants. The area of present investigation
is wide, so it is important for the participants to follow research ethics and share valuable
information that are effective in supporting the work to reaching at the potential outcome. IN
addition to this, participants are having the restriction to not share the confidential information
with outsiders (Maraccini, Houmanfar and Szarko, 2016).
The questionnaires were there; how long did they last; where did they take place
In the present investigation work, primary research is conducted via the support of
questionnaire in which 13 questions are developed that covers the aim and objectives of the
research. The analysis of the questionnaire will be considering till reaching at the final outcome.
17

Furthermore, the questionnaire will take place in determining the opinion and perspective of
respondents who are selected for this particular investigation.
The research carried out
The investigation were carried out after collection of valuable data or after designing a
proper time frame in which all the activities are mentioned in systematic manner (Biswas and
Suar, 2016).
18

Chapter 4: Data Analysis and Results
This section is based on analysing primary as well as secondary information that are
gathered by the researcher. In this the approach of thematic analysis has been applied to
analysing information in effective manner (Hayes, 2018). Thus, this sort is effective in analysing
the information in respect to reaching at the potential outcome.
Thematic Analysis
Questionnaire
Q1) Are you aware about the concept of employee motivation in the context of
Restaurant and Pub?
Frequency
Yes 28
No 2
Q2) Do you think that, in the Restaurant and Pub business, employee motivation is
an essential term to gain success?
Frequency
Yes 29
No 1
Q3) What are the basic characteristics needed for an individual to be worked in
restaurant and pub?
Frequency
Time management and prioritisation 8
Ability to multi task 7
Verbal Communication 8
Customer Awareness 7
Q4) According to your knowledge, what type of designations that a person can
have within The Beehive Restaurant and Pub?
Frequency
Manager 7
Executive Chefs 9
Dishwasher 7
19

Service Staff 7
Q5) What are the key factors that pushes a Restaurant and Pub to motivate their
employees at work place?
Frequency
Increase Productivity 8
Reduce employee turnover 7
High market competition 7
Improvising customers offerings 8
Q6) What kind of employment is mainly found in Restaurant and Pub? Frequency
Permanent or fixed-term employees 9
Casual employees 6
Apprentices or trainees 9
Contractors and sub-contractors 6
Q7) What are the major motivational techniques that are mainly applied by
restaurant businesses to increase employees performance?
Frequency
Promote Camaraderie 5
Set Goals and Reward System 5
Personnel Training 4
Intrinsic Rewards 12
Team Building 4
Q8) According to you, intrinsic reward system is beneficial for The Beehive
Restaurant in motivating employees?
Frequency
Yes 28
No 2
Q9) What benefits are gained by The Beehive Restaurant. through implementing
suitable motivational practices?
Frequency
20

Stability of work Force 7
Increase employees commitment 8
Increase in customers satisfaction 8
Effective organisational performance 7
Q10) Which kind of impact motivational practices does have over the productivity
of The Beehive Restaurant and Pub?
Frequency
Positive 25
Negative 3
Neutral 2
Q11) What are the different factors that affects employee motivation within an
organisation?
Frequency
Company's culture 7
Lack of Communication 7
Organisational politics 8
Negative working environment 8
Q12) What ways are implemented by The Beehive Restaurant and Pub. to keep the
factors away that affects the motivation of employees at work place?
Frequency
Foster Open communication 5
Incentivize the Workplace 10
Encourage Workplace Camaraderie 7
Create an Agile Work Environment 8
21

Theme 1) People are aware about the concept of employee motivation in the context of
Restaurant and Pub.
Q1) Are you aware about the concept of employee motivation in the context of
Restaurant and Pub?
Frequency
Yes 28
No 2
Interpretation:
From the description of the above given graph it has been interpreted that 28 out of 30
individual's are aware about the concept of employee motivation in the context of restaurant and
pub, thus it is a wider area on which individuals are having knowledge and remaining people are
not aware about the same as they are not really interested towards the area of employee
motivation.
22
Yes No
0
5
10
15
20
25
30 28
2
Frequency

Theme 2) In the Restaurant and Pub business, employee motivation is an essential term to gain
success.
Q2) Do you think that, in the Restaurant and Pub business, employee motivation is
an essential term to gain success?
Frequency
Yes 29
No 1
Interpretation:
According to the descriptive analysis of the survey report it has been evaluated that 29
out of 30 people are said that in Restaurant and Pub business, employee motivation is an
essential term to gain success, thus employee motivation is valuable in the context of restaurant
as it is effective in encouraging employees at work place to enhance their operations and
function. Leftover people are not in favour with the same as per their view employee motivation
is not much essential in restaurant and pub to gain success and growth.
23
Yes No
0
5
10
15
20
25
30
29
1
Frequency

Theme 3) The basic characteristics needed for an individual to be worked in restaurant and pub.
Q3) What are the basic characteristics needed for an individual to be worked in
restaurant and pub?
Frequency
Time management and prioritisation 8
Ability to multi task 7
Verbal Communication 8
Customer Awareness 7
Interpretation:
As per the detailed analysis of the project it has been analysed that there are multiple
characteristics needed for an individual to be worked in restaurant and pub. 8 out of 30 people
are in favour of time management and prioritisation as per their view this is the basic
characteristic which is needed for people to be worked in restaurant, 7 people are go with the
option of ability to multi task, 8 people are in favour of verbal communication and remaining
people are go with customer awareness. Thus, these all are the major characteristics which are
requires to be have by the individual to be worked in restaurant and pub.
24
Time management and prioritisation
Ability to multi task
Verbal Communication
Customer Awareness
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
8
7
8
7 Frequency

25

Theme 4) There are different type of designations that a person requires to have to be working
within The Beehive Restaurant and Pub.
Q4) According to your knowledge, what type of designations that a person can
have within The Beehive Restaurant and Pub?
Frequency
Manager 7
Executive Chefs 9
Dishwasher 7
Service Staff 7
Interpretation:
As per the evaluation of the investigation project it has been interpreted that, there are
different type of designations that a person requires to have to be working within The Beehive
Restaurant and Pub. 7 out of 30 respondents are in favour of manager, thus this is the effective
place which is effective in handling the insight out operations of the firm. 9 people are go with
executive chefs, 7 people are in favour of Dishwasher and remaining individual are go with
service staff. These all the major designations that a person can have within a restaurant and pub.
26
Manager Executive Chefs Dishwasher Service Staff
0
1
2
3
4
5
6
7
8
9
7
9
7 7
Frequency

27

Theme 5) There are different key factors that pushes a Restaurant and Pub to motivate their
employees at work place.
Q5) What are the key factors that pushes a Restaurant and Pub to motivate their
employees at work place?
Frequency
Increase Productivity 8
Reduce employee turnover 7
High market competition 7
Improvising customers offerings 8
Interpretation:
From the detailed analysis of the project it has been found that there are different key
factors that pushes a Restaurant and Pub to motivate their employees at work place. Therefore,
the survey is being executed among 30 respondents and out of them 8 are in favour of increase in
productivity as per their view productivity is the major factor that push a business to motivate
employees, 7 people are in favour of reduce employee turnover as per their opinion is also
another pushing factor, 7 people are go with high market competition and remaining are in
favour of improvising customers offerings.
28
Increase Productivity
Reduce employee turnover
High market competition
Improvising customers offerings
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
8
7 7
8
Frequency

29

Theme 6) Different sort of employment is mainly found in Restaurant and Pub.
Q6) What kind of employment is mainly found in Restaurant and Pub? Frequency
Permanent or fixed-term employees 9
Casual employees 6
Apprentices or trainees 9
Contractors and sub-contractors 6
Interpretation:
The above mentioned graph stated that there are different sort of employment is mainly
found in Restaurant and Pub. Therefore, the investigation is executed among 30 people who are
having significant idea and knowledge in regards to the restaurant and pub. Among them 9
individual's are go with the option of permanent or fixed term employees. As per their view
mainly people are seeking for permanent job in the restaurant and pub industry, 6 people are in
favour of casual employees, 9 individuals are go with apprentices or trainees and left-over people
are in favour of contractor and sub contractor.
30
Permanent or fixed-term employees
Casual employees
Apprentices or trainees
Contractors and sub-contractors
0
1
2
3
4
5
6
7
8
9
9
6
9
6
Frequency

Theme 7) There are different motivational techniques that are mainly applied by restaurant
businesses to increase employees performance.
Q7) What are the major motivational techniques that are mainly applied by
restaurant businesses to increase employees performance?
Frequency
Promote Camaraderie 5
Set Goals and Reward System 5
Personnel Training 4
Intrinsic Rewards 12
Team Building 4
Interpretation:
From the description provided by the graph it has been determined that there are different
motivational techniques that are mainly applied by restaurant businesses to increase employees
performance. 5 out of 30 individuals said that promote camaraderie is the most effective tool
which is mainly applied by the businesses to increase employees performance, 5 people are go
with set goals and rewards system, 4 people are in favour of personnel training, 12 are in favour
31
Promote Camaraderie
Set Goals and Reward System
Personnel Training
Intrinsic Rewards
Team Building
0
2
4
6
8
10
12
5 5
4
12
4 Frequency

of intrinsic rewards as per their view this is the best technique for motivating employees at work
place and remaining people are in favour of team building.
32

Theme 8) The intrinsic reward system is beneficial for The Beehive Restaurant in motivating
employees.
Q8) According to you, intrinsic reward system is beneficial for The Beehive
Restaurant in motivating employees?
Frequency
Yes 28
No 2
Interpretation:
According to the evaluation of the survey report it has been interpreted that, 28 out of 30
people are in said that intrinsic reward system is beneficial for The Beehive Restaurant in
motivating employees at work place. Therefore, intrinsic reward is the key area which is
beneficial in terms of motivating people at work place, thus the intrinsic reward includes,
incentive, compensation, rewards etc. and leftover people are not in favour with the same as per
their opinion intrinsic rewards system is not much beneficial for the restaurant in encouraging
employees.
33
Yes No
0
5
10
15
20
25
30 28
2
Frequency

34

Theme 9) There are multiple benefits that are gained by The Beehive Restaurant. through
implementing suitable motivational practices.
Q9) What benefits are gained by The Beehive Restaurant. through implementing
suitable motivational practices?
Frequency
Stability of work Force 7
Increase employees commitment 8
Increase in customers satisfaction 8
Effective organisational performance 7
Interpretation:
According to the opinion analysis of the respondents, it has been interpreted that there are
multiple benefits that are attained through The Beehive Restaurant through implementing
suitable motivational practices. 7 out of 30 people are in favour of stability of workforce, 8 are
go with increase employee commitment, 8 are in favour of increase in customer satisfaction and
remaining are go with effective organisational performance.
35
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
7
8 8
7
Frequency

Theme 10) Different kind of impact motivational practices does have over the productivity of
The Beehive Restaurant and Pub.
Q10) Which kind of impact motivational practices does have over the productivity
of The Beehive Restaurant and Pub?
Frequency
Positive 25
Negative 3
Neutral 2
Interpretation:
As per the in-depth analysis of the project it has been identified that 25 out of 30 people
said that motivational practices does have positive impact over the productivity of The Beehive
Restaurant and Pub, Therefore employee motivation is effective in developing the operations of
the firm and 3 individuals individuals are not in favour with the same and remaining people are
neutral as they are not in favour of providing any discussion on the this.
36
Positive Negative Neutral
0
5
10
15
20
25
25
3 2
Frequency

Theme 11) There are different factors that affects employee motivation within an organisation.
Q11) What are the different factors that affects employee motivation within an
organisation?
Frequency
Company's culture 7
Lack of Communication 7
Organisational politics 8
Negative working environment 8
Interpretation:
According to the in-depth analysis of the project it has been evaluated that there are
different factors like Company's culture, Lack of Communication, Organisational politics,
Negative working environment that affects employee motivation within an organisation, thus it is
important for the business or its management to manage these aspects in appropriate manner in
respect to motivating people at work place.
37
Company's culture
Lack of Communication
Organisational politics
Negative working environment
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
7 7
8 8
Frequency

Theme 12) Different ways are implemented by The Beehive Restaurant and Pub. to keep the
factors away that affects the motivation of employees at work place.
Q12) What ways are implemented by The Beehive Restaurant and Pub. to keep the
factors away that affects the motivation of employees at work place?
Frequency
Foster Open communication 5
Incentivize the Workplace 10
Encourage Workplace Camaraderie 7
Create an Agile Work Environment 8
Interpretation:
From the description analysis of the graph it has been determined that there are different
ways that are implemented by The Beehive Restaurant and Pub. to keep the factors away that
affects the motivation of employees at work place. 5 out of 30 individual's are go with foster
open communication, 10 people are in favour of incentivize with workplace, 7 people are go
with encourage workplace camaraderie and remaining people are go with create agile work
environment.
38
0
2
4
6
8
10
5
10
7
8
Frequency

Theme 1: The concept of motivating the employees at restaurant and pubs.
From the opinion analysis of authors it has been discussed that, Employee motivation is
refers as a wider concept which is effectively considered by the businesses for the purpose of
achieving growth and success via encouraging their employees to work hard. Employee
Motivation is a viable viewpoint which performs essential job with regards to restaurant and Pub,
accordingly in this industry customers requirement, fulfilment is the significant key and the need
of purchasers can be fulfilled through the powerful execution of workers, so it is significant for a
café and bar business to encourage their workers in for their working, hence it make an incentive
in accomplishment of higher development and accomplishment at commercial centre. Along
with this, an individual is for the most part works for satisfying their very own needs and wants,
hence the fulfilment of an individual is picked up through the ground of the work place. In this
manner, the key thought of the executives of an association is to building up the lesson of
representatives at work spot to achieve their personal as well as professional objectives. As a
huge British restaurant, The Beehive Restaurant and Pub, is mainly concern on accomplishing
development and benefit by means of strengthen their workforces, along with this, the growth
and success of a restaurant and pub is depends on the commitment of representatives. So the
administration of Beehive Restaurant and Pub, is worry over encouragement of workers by
means of giving intrinsic and extrinsic advantages. In any case, worker motivation could for the
most part be brought about accomplishment of higher development and achievement. In the
terms of restaurant and pub business, employees motivation is fundamental and associations are
worry over expanding maintainability of workers at work spot through encouraging them.
Theme 2: The technique of motivating the employees in restaurant and pubs.
From the opinion analysis of the authors and writers it has been discussed that restaurant
and pub are refers as the most developing industry which is mainly based on attaining higher
growth and success at market place via fulfilling the desires of customers at market place. In the
restaurant business, growth and success is mainly relay upon the motivation of employees in
regards to the workplace. Thus, the satisfaction of customers are enhance through the services
provided by the employees. In the restaurant business the key motive of management is to
encouraging their employee through providing intrinsic and extrinsic benefits. An individual is
mainly work for achieving their personal as well as professional goals, thus the organisations are
considering the major objective of the employees and encourage them for contributing their
39

significant efforts in the growth and success of business. The Beehive Restaurant and Pub is
operating at wider level, and the management of the restaurant is concern over motivating
employees at work place through implementing various tools and techniques like Promote
Camaraderie,Set Goals and Reward System, Personnel Training, Intrinsic Rewards, Team
Building etc. these are the key of motivating employees at work place. As per the in-depth study
execution over the chosen subject area it has also been discussed that, organisation is mainly
concern over providing monetary and non-monetary benefits that are in favour of employees and
effective in providing benefits to them in the development of their personal as well as
professional terms.
Theme 3: The importance of motivating employees for business growth.
From the opinion analysis of the respondents it has been analysed that when condition of a
business gets mind boggling, at that point elite of workers help in managing same all the more
productively. At the point when labourers under such circumstance, perform at their level best at
that point winning achievement and keep up development of business, turns out to be simple for
an organization. The potential for development must be feasible for an association on the off
chance that they rouse workers by thinking about four fundamental perspectives. It incorporates
monetary, vocation, expert and self-improvement of representatives that help in giving
occupation fulfilment in them. Thus, giving prizes and motivating forces for remarkable worker
execution help in offering money related development to representatives. Correspondingly,
sorting out preparing program, including more obligations and push labourers to do best, guide a
firm in vocation advancement of them. According to opinion analysis of the authors it has also
been determined that, working together is all the more trying for organization that works at
universal level. Both inner and outside condition components like partners, changes in clients
request and so on emerge difficulties as far as representative execution and income development
of business. In this way, to assemble a productive association at all over the world, it is
imperative for associations, to utilize persuasive practices. This would help in overseeing
working environment and make due in a productive manner for associations.
40

Chapter 5: Discussion and Conclusion
From the detailed analysis of the project it has been discussed that in today's modern
business era the potential motive of each small as well as large business enterprises is to attaining
higher growth and success via improvising the operations of the firm at higher level. Employees
Motivation is a fundamental angle which is requires to be considered by the organizations for the
explanation of improving hierarchical practices, in this manner representative with high
inspiration are increasingly at risk in giving fulfilment to the customers through utilizing their
involvement in offering fulfilled services. The Beehive Restaurant and Pub, is a wide British
restaurant which is working in various sections that includes well disposed nation bar and eating
house, along these lines for the accomplishment of business representative supportability is basic
and the firm is executing different systems that are successful in upgrading the good and
excitement of workers at workplace. By utilizing inspirational components, associations can
make work fulfilment, accomplishment, satisfy monetary need and both expert and self-
awareness for them. The key endurance of a business is predominantly rely upon the exhibition
of its workers, along these lines representatives are the key resource of the business and their
successful execution turns the business towards accomplishing development and manageability.
An individual is work for some reason and that incorporates individual just as expert
improvement. Along these lines, individuals are work for making higher development and
progress in their own and expert life, and inspiration helps individuals in accomplishing
development through building up their will and lesson of contributing their huge endeavours at
work spot. Inspiration is additionally solid in changing the negative or unconcerned disposition
of representatives at work spot, in this manner not many workers of a business have negative
point of view, notwithstanding, they imagine that, accomplishing more work isn't useful in
acquire any credit their expert life. In this circumstance the board of a business is worry over
rousing representatives at work spot by means of offering them additional advantages. This
additionally makes an incentive in accomplishing higher development and manageability inside
market by means of the powerful endeavours and activities held by representatives. In the
Restaurant and Pub business, representatives are fundamentally perceived as the agent of the
firm, hence the compelling administrations offered by firm is appear through the manner by
which workers are working and satisfying the wants of the representatives at work spot. From the
opinion analysis of the respondents it has also been analysed that, In the present current business
41

time the key thought process of organizations is to actualizing appropriate inspiration systems as
their key vital advance to achieve development and productivity at work spot. Yet, among
different components, creation of labourers considered as the greatest test before organization's
administration to secure most elevated profitability. The purpose for this is long haul benefits,
that an association can increase just by help of propelled workers that help in conveying high an
incentive to business for achievement of income development. As per the views analysis of the
people it has been discussed that there are different ways like Foster Open communication,
Incentivize the Workplace, Encourage Workplace Camaraderie, Create an Agile Work
Environment etc. are implemented by The Beehive Restaurant and Pub. to keep the factors away
that affects the motivation of employees at work place. There are multiple benefits like Stability
of work Force, Increase employees commitment, Increase in customers satisfaction, Effective
organisational performance that are gained by The Beehive Restaurant. through implementing
suitable motivational practices. These are the key advantages that are attained by businesses via
motivating employees at work place. As per the analysis of the opinion of the respondents it has
been analysed that, majority of respondents are in favour with the statement that employee
motivation is required in restaurant and pub business because the growth of such kind of
businesses are based on the performance of employees at higher level.
42

References
Books and Journals
Asah, F., Fatoki, O .O. and Rungani, E., 2015. The impact of motivations, personal values and
management skills on the performance of SMEs in South Africa. African Journal of
Economic and Management Studies. 6(3). pp.308-322.
Bhuvanaiah, T. and Raya, R. P., 2015. Mechanism of improved performance: Intrinsic
motivation and employee engagement.SCMS Journal of Indian Management. 12(4).
p.92.
Biswas, M. K. and Suar, D., 2016. Antecedents and consequences of employer branding. Journal
of Business Ethics. 136(1). pp.57-72.
Bolino, M. C. and Grant, A. M., 2016. The bright side of being prosocial at work, and the dark
side, too: A review and agenda for research on other-oriented motives, behavior, and
impact in organizations. Academy of Management Annals. 10(1). pp.599-670.
Cleveland, J .N., Byrne, Z .S. and Cavanagh, T .M., 2015. The future of HR is RH: Respect for
humanity at work. Human Resource Management Review. 25(2). pp.146-161.
DeCenzo, D .A., Robbins, S. P. and Verhulst, S. L., 2016. Fundamentals of Human Resource
Management, Binder Ready Version. John Wiley & Sons.
Delery, J. E. and Roumpi, D., 2017. Strategic human resource management, human capital and
competitive advantage: is the field going in circles?. Human Resource Management
Journal. 27(1). pp.1-21.
Deming, W .E., 2018. The new economics for industry, government, education. MIT press.
Dutta, V. and Sahney, S., 2016. School leadership and its impact on student achievement: The
mediating role of school climate and teacher job satisfaction. International Journal of
Educational Management. 30(6). pp.941-958.
Hayes, J., 2018. The theory and practice of change management. Palgrave.
Hillary, R., 2017. Small and medium-sized enterprises and the environment: business
imperatives. Routledge.
Kaufman, B. E., 2015. The RBV theory foundation of strategic HRM: critical flaws, problems
for research and practice, and an alternative economics paradigm. Human Resource
Management Journal. 25(4). pp.516-540.
Koryak, O., Mole, K .F., Lockett, A., Hayton, J. C., Ucbasaran, D. and Hodgkinson, G.P., 2015.
Entrepreneurial leadership, capabilities and firm growth.International Small Business
Journal. 33(1). pp.89-105.
Liu, Y., Aungsuroch, Y. and Yunibhand, J., 2016. Job satisfaction in nursing: a concept analysis
study. International nursing review. 63(1). pp.84-91.
Maraccini, A. M., Houmanfar, R. A. and Szarko, A .J., 2016. Motivation and complex verbal
phenomena: Implications for organizational research and practice. Journal of
Organizational Behavior Management. 36(4). pp.282-300.
Miner, J. B., 2015. Organizational behavior 4: From theory to practice. Routledge.
Navimipour, N. J. and Zareie, B., 2015. A model for assessing the impact of e-learning systems
on employees’ satisfaction. Computers in Human Behavior. 53. pp.475-485.
Ngozi, N .P. and Ifeoma, O. R., 2015. The Role of Ffective Communication on Organizational
Performance: A Study of Nnamdi Azikiwe University, Awka. Review of public
administration and management. 400(3617). pp.1-18.
Northouse, P .G., 2017. Introduction to leadership: Concepts and practice. Sage Publications.
43

Owens, B .P., Wallace, A .S. and Waldman, D .A., 2015. Leader narcissism and follower
outcomes: The counterbalancing effect of leader humility. Journal of Applied
Psychology. 100(4). p.1203.
Parsons, K .M., Young, E., Butavicius, M .A., McCormac, A., Pattinson, M. R. and Jerram, C.,
2015. The influence of organizational information security culture on information
security decision making. Journal of Cognitive Engineering and Decision Making. 9(2).
pp.117-129.
Posavac, E .J., 2015. Program evaluation: Methods and case studies. Routledge.
Quirke, B., 2017. Making the connections: using internal communication to turn strategy into
action. Routledge.
Roets, A., Kruglanski, A. W., Kossowska, M., Pierro, A. and Hong, Y .Y., 2015. The motivated
gatekeeper of our minds: New directions in need for closure theory and research. In
Advances in experimental social psychology (Vol. 52, pp. 221-283). Academic Press.
Salehzadeh, R., Khazaei Pool, J., Kia Lashaki, J., Dolati, H. and Balouei Jamkhaneh, H., 2015.
Studying the effect of spiritual leadership on organizational performance: an empirical
study in hotel industry. International journal of culture, tourism and hospitality
Research. 9(3). pp.346-359.
Sanghi, S., 2016. The handbook of competency mapping: understanding, designing and
implementing competency models in organizations. SAGE publications India.
Schermerhorn Jr, J .R., Davidson, P., Woods, P., Factor, A., Junaid, F. and McBarron, E., 2019.
Management. John Wiley & Sons.
Scholten, W. and Ellemers, N., 2016. Bad apples or corrupting barrels? Preventing traders’
misconduct.Journal of Financial Regulation and Compliance. 24(4). pp.366-382.
Schultz, D. and Schultz, S. E., 2015. Psychology and Work Today: Pearson New International
Edition CourseSmart eTextbook. Routledge.
Sessa, V .I. and London, M., 2015. Continuous learning in organizations: Individual, group, and
organizational perspectives. Psychology Press.
Shahzad, F., Xiu, G. and Shahbaz, M., 2017. Organizational culture and innovation performance
in Pakistan's software industry. Technology in Society. 51. pp.66-73.
Subramanian, N. and Gunasekaran, A., 2015. Cleaner supply-chain management practices for
twenty-first-century organizational competitiveness: Practice-performance framework
and research propositions. International Journal of Production Economics. 164.
pp.216-233.
Taylor, T., Doherty, A. and McGraw, P., 2015. Managing people in sport organizations: A
strategic human resource management perspective. Routledge.
Thompson, A., Strickland, A. J. and Gamble, J., 2015. Crafting and executing strategy: Concepts
and readings. McGraw-Hill Education.
Zhou, B., 2016. Lean principles, practices, and impacts: a study on small and medium-sized
enterprises (SMEs). Annals of Operations Research. 241(1-2). pp.457-474.
Online
The Staff You Need to Hire to Run a Restaurant. [Online] Available Through:
<https://www.entrepreneur.com/article/282438>.
Identifying Job Motivation Factors of Restaurant Servers. [Online] Available Through:
<https://www.researchgate.net/publication/254369037_Identifying_Job_Motivation_Fa
ctors_of_Restaurant_Servers>.
44

Noordzij, L., 2013. What is employee motivation? [Online] Available Through:
<https://www.effectory.com/knowledge/themes/what-is-employee-motivation/>.
Donohoe, A., 2018. What Is the Definition of Employee Motivation? [Online] Available
Through: <https://bizfluent.com/about-5387352-definition-employee-motivation.html>.
Noyes, J., 2018. Don’t Fire Your Lazy Employees, Motivate Them…and Here’s How? [Online]
Available Through: <https://upserve.com/restaurant-insider/dont-fire-lazy-employees-
motivate-themand-heres/>.
Wormley, R., 2016. How to motivate restaurant employees? [Online] Available Through:
<https://wheniwork.com/blog/how-to-motivate-your-restaurant-employees/>.
Craig, W., 2019. The Importance Of Motivating Employees With Ongoing, Forward-Looking
Feedback. [Online] Available Through:
<https://www.forbes.com/sites/williamcraig/2019/07/23/the-importance-of-motivating-
employees-with-ongoing-forward-looking-feedback/#1fee3ceb3b29>.
The Staff You Need to Hire to Run a Restaurant. 2019. [Online] Available Through:
<https://www.entrepreneur.com/article/282438>.
45

Appendix
Questionnaire
Name:
Age:
Gender:
Email:
Q1) Are you aware about the concept of employee motivation in the context of Restaurant and
Pub?
Yes
No
Q2) Do you think that, in the Restaurant and Pub business, employee motivation is an essential
term to gain success?
Yes
No
Q3) What are the basic characteristics needed for an individual to be worked in restaurant and
pub?
Time management and prioritisation
Ability to multi task
Verbal Communication
Customer Awareness
Q4) According to your knowledge, what type of designations that a person can have within The
Beehive Restaurant and Pub?
Manager
Executive Chefs
Dishwasher
Service Staff
Q5) What are the key factors that pushes a Restaurant and Pub to motivate their employees at
work place?
Increase Productivity
46

Reduce employee turnover
High market competition
Improvising customers offerings
Q6) What kind of employment type is mainly found in Restaurant and Pub?
Permanent or fixed-term employees
Casual employees
Apprentices or trainees
Contractors and sub-contractors
Q7) What are the major motivational techniques that are mainly applies by restaurant businesses
to increase employees performance?
Promote Camaraderie
Set Goals and Reward System
Personnel Training
Intrinsic Rewards
Team Building
Q8) According to you, intrinsic reward system is beneficial for The Beehive Restaurant in
motivating employees?
Yes
No
Q9) What benefits are gained by The Beehive Restaurant. through implementing suitable
motivational practices?
Stability of work Force
Increase employees commitment
Increase in customers satisfaction
Effective organisational performance
Q10) Which kind of impact motivational practices does have over the productivity of The
Beehive Restaurant and Pub?
Positive
Negative
Neutral
Q11) What are the different factors that affects employee motivation within an organisation?
47

Company's culture
Lack of Communication
Organisational politics
Negative working environment
Q12) What ways are implemented by The Beehive Restaurant and Pub. to keep the factors away
that affects the motivation of employees at work place?
Foster Open communication
Incentivize the Workplace
Encourage Workplace Camaraderie
Create an Agile Work Environment
Q13) Provide recommendations to The Beehive Restaurant and Pub. through which company
can attain high competitive edge through increasing employee motivation.
48