Technology and Ecommerce - Types of Business Transactions

This article discusses the various types of business transactions in ecommerce, including B2B, B2C, C2C, B2A, and C2A. It also evaluates the factors affecting ecommerce and legal issues.

Running head: TECHNOLOGY AND ECOMMERCE
TECHNOLOGY AND ECOMMERCE
Name of the Student
Name of the University
Author Note

1TECHNOLOGY AND ECOMMERCE
B2B
In contemporary ecommerce, B2B transactions are basically the online procurement of
resources that take place between two dependent companies. B2B are essentially identified
within the articles as four types. The types are electronic marketplace, electronic procurement,
partnerships and distribution (Choe, 2017). B2B refers to the various transactional relationships
that are created between two businesses that depend on each other. As an example the
relationship between the suppler of raw materials to real estate companies can be stated. The
suppliers provide raw materials such as cement and other essentials. Ecommerce can help in the
online negotiations that take place between two parties. B2B ecommerce provides a wide number
of suppliers that can be used for any given business.
B2C
B2C refers to the business transactions that take place between the buyers and the sellers.
The buyers here are the various businesses and the sellers are the customers that buy the
products. With regards to the articles ecommerce has helped to optimize the functional
relationships that exists between the buyers and the sellers. In ecommerce, the businesses across
the world can display their products online and consumers can order the same from any part of
the world. Moreover, the bought items are directly delivered to the homes of the consumers. The
Business to Consumer segment can be exemplified as the various online businesses that operate
through delivery systems.
C2C
C2C refers to the model of customer to consumer. This implies the sale of products or
services from one customer to the other. This basically refers to the sale of old items to other

2TECHNOLOGY AND ECOMMERCE
customers. This is an effective way of disposing off old or unrequired resources of one person
that can actually be useful for another person. A customer provides description of the thing he
would like to sell and the other person expresses his interest before negotiating terms of
transaction. This can be very clearly seen in the online portals that help in the sale of second
hand items from one customer to the other.
C2B
In this model the business are requested by the customers to provide services. The
customer uses ecommerce portals to actually request services to the various sellers that are
providing various services. A very good example of these are the online service requirement
portals. In these portals the business actually look for various services to take from the
consumers. The requests are then met with approval from the end of the customer, who provides
the required services in exchange of money. For example- shutterstock is a company that
requires photos to be provided by people. Fiverr is a freelancing site that provides them with
opportunities to buy photos from specific people.
B2A
In this concept the functions of B2B and B2C are combined to provide specific
ecommerce services. In this the first one supports the later. A company actually helps to procure
certain resources and then distribute the same to the consumers (Allen et al., 2018). This ends in
the creation of services that are mutually beneficial for all the parties involved. A good example
of this is a primary company paying a secondary company for the generation of leads or usage.
After the channels have been generated, the primary business uses the same to locate the buyers
they want to reach. A three way communication is established.

3TECHNOLOGY AND ECOMMERCE
C2A
This can also be said to be C2B2C. Meaning that this is a model based on consumer to
business to consumer. In these type of businesses a middle business connects two consumers. A
good example of this are the online property selling sites (Abou-Shouk, Lim & Megicks, 2016).
Moreover, there are certain ecommerce portals that allow one set of users to sell their products to
another set of users through their portals. In short this type of services join one set of users to the
other. Hence, these types of businesses depend on to types offend users preferences to create a
platform for mutual buying and selling.
Evaluation of Articles
The articles consulted for the study focus on the various models of ecommerce. The
models are based on the functional aspects that affect their performances. The article on
electronic commerce focuses on the various models of ecommerce that are utilized. Moreover,
the articles goes on to evaluate the factors such as legal issues that can affect ecommerce (Đerić,
2017). The implication of the article point towards the creation of a very powerful internet
economy as a result of the connection that is created between various buyers and sellers. The
classification of business to business transactional relationship is provided in the other article.
The types are electronic marketplace, electronic procurement, electronic partnerships and
electronic distribution.

4TECHNOLOGY AND ECOMMERCE
References
Abou-Shouk, M. A., Lim, W. M., & Megicks, P. (2016). Using competing models to evaluate the
role of environmental pressures in ecommerce adoption by small and medium sized travel
agents in a developing country. Tourism Management, 52, 327-339.
Allen, C. O., Carter, B. A., Ghosh, R., Kozhaya, J. N., & Price, D. L. (2018). U.S. Patent
Application No. 15/990,945.
Choe, J. M. (2017). The Classification of Types of Business-to-Business Electronic Commerce:
A Framework Construction. Journal of Information and Organizational Sciences, 41(1),
1-20.
Đerić, S. (2017). ELEKTRONSKA TRGOVINA. ECONOMICS-ČASOPIS ZA INOVACIJSKA I
EKONOMSKA ISTRAŽIVANJA, 4(2).
Subramanian, R., Dulany, P. C., Gong, H., & Shah, K. S. (2017). U.S. Patent No. 9,576,290.
Washington, DC: U.S. Patent and Trademark Office.