Technology and Innovation in Strategic Management Report 2022

Technology and Innovation in Strategic Management
Literature review on areas of technology and innovation in order to improve and
maintain competitiveness of the organisations
By
Student number: 211049
May 2022

Table of Contents
Technology and Innovation in Strategic Management..............................................1
Introduction...............................................................................................................3
Responsible Innovation.............................................................................................3
Innovation for a positive purpose...........................................................................3
An alternative logical management?......................................................................4
Article 1: “The impact of organisation commitment to process and product
innovation in improving operational performance”, by Tarigan, (2018)..................6
Article 2: “The impact of marketing innovation on the competitiveness of the
enterprises in the context of Industry 4.0”, by Ungerman et al., (2018)...................8

Article: 3 “Innovation-oriented supply chain integration for combined
competitiveness and firm performance”by Lii and Kuo, (2016).............................10
Recommendations...................................................................................................13
References...............................................................................................................17

Introduction
This report will depict a systematic literature review on multiple articles
based onvarious areas of technology and innovation. Also, the strategic impact of
technology and innovation on the organisations will be analysed. Moreover, the
recommendations will be provided for the firms for the strategic approach to
improve and maintain their competitiveness.
Responsible Innovation
While creative results are easy to achieve for all types of brands, responsible
innovation is something that has to be well thought out to be achieved. Responsible
innovation is the development of new projects, cycles or action plans in the public
sector. This means that a responsible innovation approach includes changes that
have a significant impact on society and the climate(Von Schomberg and Hankins,
2019).
Innovation for a positive purpose
Innovations work with social spaces, so they will have positive and negative
impacts. If you describe society, you can see that innovations have permeated
every aspect of our lives, including living, shopping and working. There are many
examples of brands that have adapted their approach to innovation to address the

difficulties associated with these social spaces. It is clear that one of the major
social problems prevalent in non-industrialised countries is the expressed need for
unhappy everyday conditions and access to few goods. The tendency to shy away
from social issues such as these has led to negative reactions from brands such as
Primark and Misguided, which have recently been confronted with ignorant
analyses of the environments in which representatives in less developed countries
operate(Mastenbroek et al., 2021).
Despite this, some brands have taken an alternative stance to help address
social issues in a positive and innovative way. Toms, a California-based footwear
brand, has chosen to radicalise its action plan to focus on its One for One brand
idea. To summarise the brand's model: For every pair of shoes purchased from
Toms, the brand donates shoes to young people with limited resources. With their
responsible and resourceful action plan, their organiser Ben Mycoskie is leading
the charge to ensure that their customers' social concerns are addressed by
empowering them to combat social issues with their purchases(Van der Burg et al.,
2019). This highlights the importance of responsible innovation, as Tom's action
plan demonstrates that brands in developed countries can use their assets and the
support of their customers to make a positive impact in less developed countries.
An alternative logical management?

An alternative to the consequentialist model of responsibility is to surrender
to moral causality and believe that the temptation of the unusual and the inability
to 'predict wisely' will allow us to escape moral responsibility for our activities.
The disillusionment of this methodology- and opportunity-based standard shifts
our consideration of responsibility, risk and evidence towards the components of
future engagement positioning - care and response - that offer more remarkable
opportunities to absorb vulnerability and enable reflection on purpose and value.
Emerging innovations are often referred to as 'institutional gaps'(Pacifico Silva et
al., 2018). There is little conceptualisation or coherent decision-making to frame
them. In this context, it is important to move from old models of governance to
more decentralised and open models of governance that take place in new places -
markets, organisations and associations - in addition to the usual strategic and
legislative issues.
Various non-governmental forms of science and innovation management at
different levels have taken on this commitment to anticipation and expanded the
elements of STS knowledge that characterise the balance of social and political
decisions on specific innovations. New models of anticipatory management have
emerged, i.e. constructive, timely and varied forms of innovation assessment, early
engagement, subtle models of self-consideration and integration of social
professionalism. They were complemented by strategic instruments such as