Technology growth and innovation Assignment PDF

Introduction
Technology growth and innovation has fueled e-commerce increasingly in the last decade.
Today, shoppers all over the world are preferring to shop and pay for services and products over
the Internet because of the benefits attached including convenience and speed. According to a
recent report, global ecommerce sales has been estimated to increase by more 20 percent in
20181. Recent research indicates that eCommerce Market in Australia in Asia-Pacific is the
second largest online population2 . With a very stable economy and close proximity to China, US
and Japan, the market will grow to surpass over $20 billion in 2018. Currently, over 60 percent
Australian online buyers shop across borders from China, U.K. and U.S using popular payment
methods such as credit and debit cards3 . Freelancing has also skyrocketed globally allowing
anyone to work from anywhere. Many people are working and providing their services, skills
and expertise via the Internet. According to study conducted by Intuit, approximately 40 percent
of American workers will become freelancers by 20204. This report is based on an e-commerce
business to business model. The researcher has identified to accounting services companies in
Australia. The aim is to compare and analysis how they use the B2B ecommerce model.
E-commerce Models
1. Dobreva Ksenia, Global e-commerce trends and statistics,
2. Frederick Jaz, 2016 Australia ecommerce market
3 . Ibid
4 . Jeremy Neuner, 40% of America’s workforce will be freelancers by 2020

E-commerce is the buying and selling of goods and services via the Internet5. E-commerce can
be implemented using several models including business to other businesses in a mechanism
referred to as Business to Business(B2B), from businesses to customers or clients in Business to
Consumers (B2C) model or Peer to Peer(P2P) model where consumers sell to other consumers6.
For any e-commerce site, it is important to provide users with a user- friendly platform such as a
website, blog, social networking platform where users can find information about your company
as well as all the necessary information about your goods and services. The ecommerce site is
also supposed to have user centered design so that users can easily navigate and locate
information they are searching for. If an e-commerce platform is difficult to use and navigate,
users get frustrated and end up leaving the site to look for another one. In such a case, the
business losses a potential customer or client and the customer may waste a lot of time searching
for a product or service. One of the most important things to post on an e-commerce website is a
contacts page so such a potential customers can call in case they are stuck or they may need more
information about products and services.
Business to Business Model
A. The selected model is Business to Business (B2B) model. The selected websites are
i. High Numbers - taxation and accounting services provider in Australia. High
Numbers is a registered tax agency, and a business advisor with highly
professional accountants
URL - http://www.highnumbers.com.au/
5 . Investopedia, what is e-commerce?
6 . Shelby Larson, 3 Types of Ecommerce Business Models

ii. BDO Australia – provided outsourced accounting services such as taxing, audit
and insurance, integrated reporting, book keeping and advisory for businesses in
Australia
URL - https://www.bdo.global/en-gb/home

B. Why are the two businesses considered B2B models
 High Numbers is a B2B Model because it provides services to other businesses.
According information on the site, the company is a trusted and dependable
accounting services advisor and tax consultant for small, medium and large
businesses in Australia. High Numbers has offices in both Melbourne and
Victoria and boasts of a seasoned team of auditors, CPA holders, tax and business
consultants who have experience in accounting, taxation and book keeping
services for businesses in all industries. Since they provide their accounting
services to other businesses, High Numbers is therefore a Business to Business
(B2B) model.
 BDO Australia is also a B2B model because it provides accounting and financial
services for businesses in Australia and has numerous branches offering the same
services for businesses across the world.
C. Business Goals
 High Numbers
The main mission of High Numbers is to provide the highest level of customized
accounting and tax planning services for organizations with offices in Melbourne
and Victoria. The company’s specific goals include tax, business consultancy,
book keeping services and accounting needs. As such, businesses that need to
outsource accounting, taxing, bookkeeping as well as other financial related

operations can contact them for the same. Business that choose High Numbers are
assured of professional services performed by highly skilled staff
 BDO Australia
BDO Australia main goal is to remain an expert in providing services including
audit and insurance, tax advisory, business outsourcing, payroll, book keeping,
compliance reporting and more. Regardless of the size of your business, BDO
claims to have the experience and professionalism that is required to take care of
all your accounting, taxing and bookkeeping needs. They have branches in
Australia and outside the country so that they can as many businesses as possible.
D. Business Model and Processes Assessment for High Numbers -
http://www.highnumbers.com.au/
High
Numbers 1(Very
Poor)
2 (Poor) 3
(Inapplicable)
4 (Good) 5(Very Good)
Does the
website URL
relate to the
business
name?
High
Numbers is
closely
connected
with
accounting
and book
keeping
services since
accounting
and booking
entails all
that.
How easy is it
to find the
site website

using general
search
engines
including
Google,
Yahoo, Bing
etc.
You can find
High
Numbers
website with
any search
engine that
you decide to
use meaning
it has been
made
possible or
compatibility.
It doesn’t
limit a user to
use any kind
of search
engine out
there
Does the
website
provide all
the
organizationa
l information
that a user
would
require?
Most of the
information
that a user
would search
for is
provided
through the
site
Are the
requirements
to provide a
user’s
personal or
sensitive
information
appropriate?
The
company
provides a
channel
(email) for
users to use
to
communicate
sensitive
information.
However,
there’s no
clear info
about user

data privacy
How well
does the
website
reassure users
about the
security and
use of their
information?
Site
doesn’t
have
information
on how
user data is
stored and
even
secured
How well
does the
website foster
user trust in
the
organization?
Users can
contact the
site for any
info
How well
does the
website
address legal
issues
associated
with the use
of the site or
engagement
in
transactions?
No legal
information
on site
How well
does the
website
provide for
the
accessibility
needs of
users?
The website
caters for
user by
publishing
major
information
required.
There’s
contact
number in
case a user
want further
info

How well
does the
website
address the
language or
cultural needs
of users?
publishes
using English
Does the
website
contain all the
product
information
that users
could
reasonably
require?
Provides info
available
services
Does the
website allow
all the
customization
that a user
could
reasonably
expect?
Site services
users
according to
their scenario
and not use
standard
solutions
How well
does the
website
personalize
the
experience of
users?
Allow
solutions
customization
Does the
website
identity
sufficient
channels for
user service
and support?
Provides
contact
information
How easy is it
to find any
information
on the
website about
the
Main
products and
services have
been posted

organization,
their products
or services?
How easy is
the
information
on the
website to
read? Is the
information
in appropriate
language and
does it have
sufficient
details for
most users?
Information
is published
using
English
All the
details on
services have
been
provided
Is the website
easy to
navigate
when trying
to find
information
on products
or services
and perform
transactions
for users?
Yes, has links
to pages that
a user wants
to visit
How
appropriate
are the
website
aesthetics
such as
colours,
layout,
imagery and
fonts for the
targeted
audience?
Website
design is
user friendly
but could use
some
improvement
How well
does the
website foster
community
amongst
users?
No clear
information
on
community
issues
How quickly Quick

does the
website load
into your
browser and
do all website
features, link
and
embedded
objects such
as files or
applets work
as intended?
processing of
pages and
info on site
How well
does the
website
support
different web
browsers or
platforms
including
mobile phone
access?
supports all
major
browsers
Does the
website
provide
sufficient
range of
payment
options as
could be
reasonably
expected?
No
payment
information
on site
Does the
website
provide a
sufficient
range of
delivery
options as
could be
reasonably
expected?
No
information
is provided
on services
delivery
choices

E. Business Model and Processes Assessment for BDO Australia -
https://www.bdo.global/en-gb/home
Website:
BDO
Australia
1(Very
Poor)
2 (Poor) 3 (Inapplicable) 4 (Good) 5(Very
Good)
Does the
website URL
relate to the
business
name?
BDO is not
clear to
users
How easy is it
to find the
site website
using general
search
engines
including
Google,
Yahoo, Bing
etc.
site can be
found
using
search
engines
Does the
website
provide all
the
organizationa
l information
that a user
would
require?
Most of the
informatio
n is
provided
Are the
requirements
to provide a
user’s
personal or
sensitive
information
appropriate?
Yes, but
not all
How well
does the
website
reassure users
about the
security and
use of their
site has info
privacy
statement at
the footer

information?
How well
does the
website foster
user trust in
the
organization?
using a
legal and
privacy
setting
How well
does the
website
address legal
issues
associated
with the use
of the site or
engagement
in
transactions?
Legal
policy has
been
provided at
the site
footer
How well
does the
website
provide for
the
accessibility
needs of
users?
By
providing
informatio
n that a
user may
need
How well
does the
website
address the
language or
cultural needs
of users?
Uses
English
Does the
website
contain all the
product
information
that users
could
reasonably
require?
Yes,
informatio
n about
services is
provided
Does the
website allow
all the
customization
Customization
info not clear
on the site

that a user
could
reasonably
expect?
How well
does the
website
personalize
the
experience of
users?
Personalization
is not clear
Does the
website
identity
sufficient
channels for
user service
and support?
No clear
contact
information
such an
phone no.
How easy is it
to find any
information
on the
website about
the
organization,
their products
or services?
Easy to
find
services
informatio
n
How easy is
the
information
on the
website to
read? Is the
information
in appropriate
language and
does it have
sufficient
details for
most users?
Easy to
read and
understand
Is the website
easy to
navigate
when trying
to find
information
Yes, has
pages and
hyperlinks

on products
or services
and perform
transactions
for users?
How
appropriate
are the
website
aesthetics
such as
colors, layout,
imagery and
fonts for the
targeted
audience?
no user
centered
design
How well
does the
website foster
community
amongst
users?
Not clear
How quickly
does the
website load
into your
browser and
do all website
features, link
and
embedded
objects such
as files or
applets work
as intended?
site has
quick
response
time
How well
does the
website
support
different web
browsers or
platforms
including
mobile phone
access?
site support
almost all
web
browsers
Does the No

website
provide
sufficient
range of
payment
options as
could be
reasonably
expected?
Does the
website
provide a
sufficient
range of
delivery
options as
could be
reasonably
expected?
No
F. Which website is likely to succeed?
High Numbers website is more likely to succeed compared to BDO Australia. First of all,
the name of the company is clearer to a user that the company is providing services that
have to do with numbers. A new business requiring accounting and book keeping
services, will therefore contact them and not BDO Australia. The name BDO is not very
clear what the business does and so a business requiring tax, book keeping, and other
accounting services my not likely contact them. Additionally, High Numbers site is more
user friendly. The contact number is placed on top of the site so that both new and repeat
customers, and visitors can easily find it in case they want information on any
information not published on the site yet.

Bibliography
Ksenia, Dobreva. "Global e-commerce trends and statistics", Amasty Blog . January 29, 2018.
https://amasty.com/blog/global-e-commerce-trends-and-statistics-2017-2018/ (accessed
May 5, 2018).
Frederick, Jaz. "Australia ecommerce market”, June 10, 2016,
http://www.pfsweb.com/blog/2016-australia-ecommerce-market
Jeremy, Neuner. "40% of America’s workforce will be freelancers by 2020", March 20 2013,
https://qz.com/65279/40-of-americas-workforce-will-be-freelancers-by-2020/
Investopedia. "What is e-commerce?” https://www.investopedia.com/terms/e/ecommerce.asp
Shelby, Larson. "3 Types of Ecommerce Business Models", May 25 2016,
https://www.entrepreneur.com/article/272162