Social Media Marketing Strategy for Teddy Bear Shop in Singapore

Running head: SOCIAL MEDIA MARKETING
Social media marketing
Name of the student
Name of the university
Author note

1SOCIAL MEDIA MARKETING
Executive summary
The aim of this report is to discuss about the social media marketing strategy of teddy bear shop
in Singapore. Competitive analysis between the major players in the social media had also been
discussed in this report. Budget and return on investment for them the social media marketing
had been discussed. Moreover, this report also discuss about the investment and return of
investment in social media marketing for the organization.

2SOCIAL MEDIA MARKETING
Table of Contents
Introduction......................................................................................................................................3
Social media presence......................................................................................................................3
Competitive analysis........................................................................................................................4
Goals..............................................................................................................................................10
Strategies........................................................................................................................................11
Target market.................................................................................................................................11
Implementation..............................................................................................................................11
Monitoring.....................................................................................................................................12
Budget............................................................................................................................................12
Return on investment.....................................................................................................................12
Reference.......................................................................................................................................13

3SOCIAL MEDIA MARKETING
Introduction
In the current business scenario, social media marketing is one of the most effective
modes of promotion and marketing for the contemporary business organizations. This is due to
the reason that, internet is having huge market penetration around the world and with the
revolution of smartphones, a major sections of the current generation is being active in the social
media1. Thus, contemporary business organizations are more opting for social media marketing
in order to target the major sections of the customers. Moreover, with the initiation of the social
media marketing, business organizations are being able to determine the market requirement and
change in the taste and preference pattern of the customers2. This is due to the reason that, social
media marketing involves two way communications between the customers and the
organizations. It engages the customers to share their opinions and feedback to the organizations
and enables the organizations to modify the offerings accordingly.
This report will discuss about the social media marketing strategy of the teddy bear shop
in Singapore. Competitive analysis between the major players in the social media will also be
discussed in this report. Along with this, goals, strategies and target market policies regarding the
social media marketing of them will also be discussed. Implementation strategies along with the
monitoring and evaluation strategies will also be discussed in this report. Budget and return on
investment for them the social media marketing will also be discussed.
1 Gerbaudo, P., 2012. Tweets and the streets: Social media and contemporary activism. Pluto Press.
2 Couldry, N., 2012. Media, society, world: Social theory and digital media practice. Polity.