Maximizing Customer Base Growth

The assignment focuses on the crucial role of stakeholder management in achieving business growth, particularly by expanding the customer base. It emphasizes understanding and engaging with various stakeholders, such as customers, employees, suppliers, and investors, to foster positive relationships and drive business success.

Tele-Health monitoring system
Stakeholder Analysis
OCTOBER 31, 2017

Tele-health Monitoring System
Table of Contents
Introduction...........................................................................................................................................2
Project Stakeholders..............................................................................................................................2
Stakeholder Identification & Prioritization Matrix................................................................................3
Stakeholder Matrix................................................................................................................................4
Project Decision Making Guide.............................................................................................................5
Stakeholder Engagement Assessment Matrix........................................................................................6
Project Communication Plan Considerations.........................................................................................7
Project Meeting Agenda Template........................................................................................................9
Project Meeting Minutes Template........................................................................................................9
Project Issues Log...............................................................................................................................10
Open Issues.....................................................................................................................................10
Closed Issues...................................................................................................................................10
Project Meeting Plus Delta Evaluation Template................................................................................10
References...........................................................................................................................................11
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Tele-health Monitoring System
Introduction
Technology has provided numerous benefits to the business units and organizations all across
the globe. One of the industries that has gained immense benefits with the application of
technology is the healthcare industry. Tele-health monitoring system is an automated system
for providing tele health services and facilities to the patients. The system has provided
benefits to the medical professionals and teams as well.
Stakeholders are the entities that have an interest in the project and the ones that influence
and contribute in the project as well. These stakeholders may be internal to the organization
or may also be external. They may be kept under the operational or executive category
(Missonier & Loufrani-Fedida, 2014).
The report analyses the stakeholders that are associated with the project and analyzes these
stakeholders in terms of their type, priority, interest etc. There are a number of tables that
have been included to specify the details and matrix associated with the stakeholders of the
project.
Project Stakeholders
There will be a number of stakeholders that will be associated with the project. These
stakeholders will be grouped in two categories as internal and external stakeholders. There
will be some of the internal stakeholders that will be impacted by the progress of the project,
such as Project Sponsor, Project Owner, Project Manager and Project Team. There will also
be certain stakeholders impacted by the project results as Project Sponsor, Project Owner,
Project Manager, Medical Team and Professionals and Project Team (Boesso & Kumar,
2016).
There are also many of the external stakeholders that will be associated with the project. The
external stakeholders affected by the project progress will include patients, suppliers,
competitors, partners and medical agencies. Patients, competitors and partners will also be
affected by the end result of the project. The following tables classifies the stakeholders on
the basis of their type.
Internal Stakeholders External Stakeholders
Stakeholders Project Sponsor Patients
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Tele-health Monitoring System
affected by
progress of
the project
Project Owner
Project Manager
Project Team
Suppliers
Competitors
Partners
Medical Agencies and Fraternity
Stakeholders
affected by
results of the
project
Project Sponsor
Project Owner
Medical Team and Professionals
Project Manager
Project Team
Patients
Competitors
Partners
Stakeholder Identification & Prioritization Matrix
Stakeholders are the entities that have a certain stake or interest in the project and have the
power to make changes or influence the project.
The following matrix depicts the areas of importance to the stakeholders along with the
power, interest, influence, urgency etc. (Jepsen, 2009).
On the scale of 1 to 5, there are values that have been assigned wherein 1 is the lowest and 5
is the highest.
Project
Sponso
r
Projec
t
Owne
r
Project
Manage
r
Projec
t
Team
Medical
Team &
Professiona
ls
Patient
s
Supplier
s
Competitor
s
Partner
s
Medi
cal
agen
cy
Importa
nt to
stakeho
lder
Project
Progre
ss and
end
result
Projec
t
Progr
ess
and
end
result
Project
progres
s,
plannin
g,
resourc
e and
end
result
Projec
t
requir
ement
s,
budge
t,
sched
ule
Project
progress
and end
result with
patient
feedback
Project
end
result
and
benefit
s that
will be
offered
Project
tools
and
equipm
ent
required
Project
benefits to
the patients
and
medical
teams
Project
Progres
s and
end
result
Proje
ct
benef
its to
the
patie
nts
and
medi
cal
team
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Tele-health Monitoring System
s
Power 5 5 4 3 4 5 3 1 3 2
Interest 5 5 5 3 4 3 3 5 4 4
Influen
ce
5 5 4 2 4 4 2 1 3 4
Impact 4 3 5 4 4 3 2 4 4 1
Urgenc
y
5 4 4 4 2 4 2 1 2 1
Legitim
acy
4 3 5 4 4 2 4 2 3 3
Total 28 25 27 20 22 21 16 14 19 15
Priority 1 3 2 6 4 5 8 10 7 9
The stakeholders have been prioritized on the basis of the values that have been assigned to
the different categories as power, interest, influence, impact, urgency and legitimacy. Project
Sponsor has been kept on the top of the priority list and the competitors have been placed at
the bottom of the list.
Stakeholder Matrix
The interest and the contribution of the stakeholders in the project will vary from one
stakeholder to the other. The following matrix depicts the interest and the priority of the
stakeholders along with the applicable support or mitigation strategies (Rajablu, Marthandan
& Yusoff, 2014).
The stakeholders have been prioritized on the basis of the values that have been assigned to
the different categories as power, interest, influence, impact, urgency and legitimacy. Project
Sponsor has been kept on the top of the priority list and the competitors have been placed at
the bottom of the list.
Stakeholder Interest Priority Support/Mitigation
Strategy
Project Sponsor Project Plan, Project
Progress, End result
1 Project monitoring,
status reports and
weekly meetings
Project owner Project Plan, Project 3 Project monitoring,
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Tele-health Monitoring System
Progress, End result status reports and
weekly meetings
Project Manager Project
Specifications,
Project Funds,
Project resources
2 Daily team
meetings, status
reports, constant
improvement
Project team Project
requirements, budget
and schedule
6 Constant
communication and
improvement
Medical team and
professionals
Project progress and
end product
4 Constant
communication and
improvement
Patients End product 5 Constant
communication and
improvement
Suppliers Project tools and
equipment required
8 Constant
communication and
improvement
Competitors Project success and
end product
10 Press release, social
media platforms
Partners Project Plan, Project
Progress, End result
7 Project status reports
and weekly meetings
Medical agency Project benefits and
end product
9 Press release, social
media platforms
Project Decision Making Guide
Decision making is one of the essential activities that are required to be carried out in the
projects. There are several decisions that the project stakeholders will be required to take at
different times during the project life cycle (Johansen, Eik-Andresen & Ekambaram, 2014).
There may be many changes that may emerge during the project life cycle. Not all of these
changes will be entertained by the project team as these changes will come along with
specific cost and effort requirements. However, the ones that will be decided to be
implemented by the Project Sponsor will be undertaken.
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Tele-health Monitoring System
There will be many deliverables that will be provided by the team members. The acceptance
and sign offs on these deliverables and associated decisions will be made by the Project
owner.
There are a number of internal and external stakeholders that are associated with this project.
There are also a number of members that are present in the project team. This may lead to the
emergence of numerous conflicts and disputes during the project. Handling and resolution of
these disputes will be carried out by the Project Manager and the decision of the manager
shall be considered as final in such cases (Levin, 2014).
There may also be certain low priority and low severity risks that may come up that may be
resolved by the team members internally. The decisions around such risks will be taken up by
the project team members.
Tele-health monitoring is a system that comes under the healthcare sector and there are
certain features and functionalities that might demand the need of medical feedback and
perspective. This feedback will be provided by the medical team along with the medical
agencies.
The decision around the risk associated with technical tools and equipment will be provided
by the suppliers. The competitors may decide upon the market trends with their set of
business operations and functions. The patients will provide their feedback which would
assist in the determination of the corrections and improvements that must be made (Davis,
2014).
Person who decided When
Project Sponsor Project changes and approvals
Project owner Acceptance of deliverables
Project Manager Project conflicts and disputes
Project team Internal project risks
Medical team and
professionals
Medical feedback is required
Patients Customer feedback is required
Suppliers Technical and tools related risks
Competitors Marketing trends and analysis is required
Partners Legal norms and policies
Medical agency Medical feedback is required
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Tele-health Monitoring System
Stakeholder Engagement Assessment Matrix
Engagement of the stakeholders will be extremely significant in this project as the success or
failure of the project will be highly dependent upon the same.
The following matrix showcases the engagement of the stakeholders wherein C denotes
Current and D specified Desired.
Stakeholder Unaware Resistant Neutral Supportive Leading
Project Sponsor D C
Project owner D C
Project Manager D C C
Project team C D
Medical team and
professionals
C D
Patients C D
Suppliers C D
Competitors C D
Partners C D
Medical agency C D
Project Communication Plan Considerations
Communication is one of the key activities that is required to be carried out in all the projects.
There are a number of different mechanisms that may be used for the purpose.
In case of tele-health monitoring system, there will be a number of stakeholders that will be
associated with the project. These stakeholders will be grouped in two categories as internal
and external stakeholders. There will be some of the internal stakeholders that will be
impacted by the progress of the project, such as Project Sponsor, Project Owner, Project
Manager and Project Team. There will also be certain stakeholders impacted by the project
results as Project Sponsor, Project Owner, Project Manager, Medical Team and Professionals
and Project Team. There are also many of the external stakeholders that will be associated
with the project. The external stakeholders affected by the project progress will include
patients, suppliers, competitors, partners and medical agencies. Patients, competitors and
partners will also be affected by the end result of the project (Ponnappa, 2014).
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Tele-health Monitoring System
Communication is the link that will bind these stakeholders and will keep them connected
with each other.
The project team will be required to submit daily and weekly status reports to the Project
Manager and the Project Sponsor. In this manner, it will become easier to track the project
status. The project manager must communicate the decisions and processes being carried out
for the resolution of conflicts and disputes.
The project will be carried out in a series of phases as initiation, planning, execution, control
and closure. These phases will have their own set of deliverables and these deliverables will
be required to be submitted at specific intervals of time (Eskerod, Huemann & Savage, 2015).
The project team will be required to communicate these deliverables and the progress of each
of these phases to the senior management and the project owner and sponsor.
The primary methods of communication that will be followed in the project will include the
use of emails or SharePoint location for information sharing. There will also be meetings that
will be organized in the meeting rooms and with the aid of tele conferencing mediums
(Jakhar, 2016).
Stakeholder Need Share Methods Timing Owner
Project
Team
Status
Tracking
Status
Reports
Emails and
SharePoint
Daily and
weekly
Project
Manager,
Project
Sponsor
Project
Manager
Conflicts and
Dispute
Resolution
Team
Meetings
Meeting rooms
and tele
conferencing
mediums
Daily and
Weekly
Project
Sponsor,
Project
Owner
Project
Manager,
Project
Team
Project
highlights
Project
Charter
Document
Emails and
SharePoint
Project
Initiation
Project
Sponsor
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Tele-health Monitoring System
Project
Manager,
Project
Team
Project
planning
details and
estimations
Project Plan Emails and
SharePoint
Project
Planning
Phase
Project
Owner
Project
Team,
Patients,
Medical
Team
Project
deviations and
errors to be
corrected
Defect Report Emails and
SharePoint
Project
Control
Phase
Project
Sponsor,
Project
Owner,
Project
Manager
Project
Manager
Project
verification
and validation
Project
Review
Reports
Emails and
SharePoint
Project
Control
Phase
Project
Sponsor
Project
Manager
Set of
activities
covered
Project
Closure
Report
Emails and
SharePoint
Project
Closure
Phase
Project
Sponsor
Project Meeting Agenda Template
Project Team: Tele-Health Monitoring System
Date: 31st October 2017
Time: 13:43 PM
Purpose: Discussion of Project Progress
Topic Person Time
Project Status Project Manager 5 Mins
Project Conflicts Project Leader 3 Mins
Project Meeting Minutes Template
Project Team: Tele-Health Monitoring System
Date: 31st October 2017
Time: 13:43 PM
Members Present: Project Manager, Project Leader, Project Team
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Tele-health Monitoring System
Decision Made: Use of alternative tool for system design
Issue Log:
Resolved Issues: Technical issues with the design tool
New Issues: Security loopholes in the sub-system
Action Item Person Responsible Completion Date
Resolution of security
vulnerability
ABC 4th November 2017
Meeting Evaluation: Success
Project Issues Log
Open Issues
Name Date Opened Originator Potential
Impact
Progress
Security
Vulnerability
in sub-
system
31st October
2017
XYZ Security
risks and
attacks
In-progress
Closed Issues
Name Date Opened Originator How
Resolved
Progress
Technical
issues in
design tool
27th October
2017
DEF Replacement
of the tool
Completed
Project Meeting Plus Delta Evaluation Template
Plus (+) Delta (∆)
Project Requirements have been analyzed
and identified
Inclusion of enhanced reporting tool in the
system
Project communication matrix has been Marketing of the system at the global level
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Tele-health Monitoring System
designed
Project progress is as per the expectation Increase of ROI by another 30%
Stakeholder and customer engagement is as
per the expected levels
Maximization of the customer base
References
Boesso, G., & Kumar, K. (2016). Examining the association between stakeholder culture,
stakeholder salience and stakeholder engagement activities. Management Decision,
54(4), 815-831. http://dx.doi.org/10.1108/md-06-2015-0245
Davis, K. (2014). Different stakeholder groups and their perceptions of project success.
International Journal Of Project Management, 32(2), 189-201.
http://dx.doi.org/10.1016/j.ijproman.2013.02.006
Eskerod, P., Huemann, M., & Savage, G. (2015). Project Stakeholder Management-Past and
Present. Project Management Journal, 46(6), 6-14. http://dx.doi.org/10.1002/pmj.21555
Jakhar, S. (2016). Stakeholder Engagement and Environmental Practice Adoption: The
Mediating Role of Process Management Practices. Sustainable Development, 25(1), 92-
110. http://dx.doi.org/10.1002/sd.1644
Jepsen, A. (2009). Stakeholder analysis in projects: Challenges in using current guidelines in
the real world. International Journal Of Project Management, 27(4), 335-343.
http://dx.doi.org/10.1016/j.ijproman.2008.04.002
Johansen, A., Eik-Andresen, P., & Ekambaram, A. (2014). Stakeholder Benefit Assessment
– Project Success through Management of Stakeholders. Procedia - Social And
Behavioral Sciences, 119, 581-590. http://dx.doi.org/10.1016/j.sbspro.2014.03.065
Levin, G. (2014). Managing Stakeholder Expectations for Project Success: A Knowledge
Integration Framework and Value Focused Approach. Project Management Journal,
45(6), e3-e3. http://dx.doi.org/10.1002/pmj.21464
Missonier, S., & Loufrani-Fedida, S. (2014). Stakeholder analysis and engagement in
projects: From stakeholder relational perspective to stakeholder relational ontology.
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