Strategic Planning for Telstra Corporation

Running Head: STRATEGIC PLANNING 1
Strategic Planning

STRATEGIC PLANNING 2
Table of Contents
Introduction and Company Background......................................................................................................3
Strategies.....................................................................................................................................................3
Key Dimensions of Strategies......................................................................................................................4
Mission and Value Statements....................................................................................................................5
Conclusion...................................................................................................................................................6
References...................................................................................................................................................8

STRATEGIC PLANNING 3
Introduction and Company Background
Strategic planning is an important process for each and every company in today’s global
environment. The companies formulate and implement different strategies to deal with the issues
and to stay competitive in the industry (Cassidy, 2016). For this discussion, Telstra is chosen as
case study organization that is ranked in the Fortune 500 companies’ list. Telstra Corporation is
one of the largest telecommunication companies that develops telecom networks and offers
internet access, mobile, voice and other services and products. It is an Australian organization
that was founded in the year 1953. The organization has a history in the country, inventing
together with Australia Post as Postmaster General Department. Now, it is totally privatized and
it was practicing a change program to be more customers oriented. The head office of Telstra is
situated in Melbourne, Australia and it has employed more than 40000 people in its operations.
As of 2017, it recorded the revenues of A$ 26 billion (Telstra, 2018). The company is using
effective strategies to promote its products its products and services.
The below report includes different strategic aspects and dimensions of Telstra Corporation
which enable the organization to attain more competitive advantage against competing brands.
Strategies
Strategies are the policies and techniques which are formulated by a company to attain both its
short term and long term objectives. In its business and operations, Telstra is developing and
implementing various effective strategies so that it can stay competitive among industry players.
It is offering its products and services by targeting young generation and students as they
generally like to use information technology products and mobiles. Under generic strategies,
Telstra uses both cost leadership and differentiation strategies (Banker, Mashruwala & Tripathy,
2014). This company is combining the exclusiveness and offering quality network services to its
customers. The quality of its products and services differentiate it from competitors like Optus,
Vodafone and Virgin Mobile. As Telstra offers its products by focusing on students and youth so
it uses cost leadership strategy. It offers its networking services on reasonable prices so that
targeted customer can afford. In order to offer the products on affordable prices, it uses various
cost saving technologies in its products/services.