This marketing plan outlines the strategic goals, target audience, and market opportunities for Tesco's cause marketing and social media marketing campaign. The campaign aims to increase brand awareness, customer loyalty, and sales through a partnership with a charitable organization and social media influencers. The target audience is people aged 15 to 55 who spend most of their time on social media. The general campaign message is 'Fighting hunger and spreading change in the community.'

Discover Tesco's cause and social media marketing campaign to boost brand awareness, customer loyalty, and sales.

Strategy Marketing Plan for Tesco: Cause Marketing and Social Media Marketing

This presentation discusses the creation of a promotional marketing campaign for Zara, a leading creative industry that produces fashionable clothes. The campaign focuses on digital marketing to generate awareness about new and existing clothing lines. The targeted audience is young people who are highly interested in fashion, and the campaign is connected with them through social media platforms. The presentation emphasizes the importance of knowing the targeted audience and segmentation in developing a successful promotional campaign.

Marketing

Marketing, Communication & Branding: Promotional Marketing Campaign for Zara

This presentation discusses the marketing campaign for Sainsbury's organic products, including the brand history, market segmentation, 4Ps, target audience, and brand connection. The campaign aims to create a valuable customer base with organic products, empowering the healthy lifestyle of health-conscious customers. The target audience is individuals who follow a healthy lifestyle, particularly those between the ages of 25 to 45 years. The campaign will be launched on social media platforms to reach the target audience and enhance overall sales in the market.

Professional Development

Marketing Campaign for Sainsbury's Organic Products

This report discusses the Integrated Marketing Communication (IMC) campaign for Morrisons Supermarket, Northway. It covers the background of the retail industry, market share and growth, segmentation, objectives of the campaign, strategy of social media campaign, targeting strategy, message strategy, and platforms, sales promotion, social media, social tactics used for online video led campaign, importance of social media for the campaign, matrix and performance indicators.

Integrated Marketing Communication (IMC) Campaign for Morrisons Supermarket, Northway

This presentation covers practical digital marketing strategies for promoting products and services on various online platforms. It discusses specific communication strategies for social media platforms like Facebook, YouTube, Instagram, and Twitter. The presentation explains how to create effective ads campaigns and target audiences based on demographic location, age, gender, and income level. It also highlights the importance of budgeting for ads campaigns and the competition in the digital market.

Practical Digital Marketing presentation

This report discusses the digital market strategy of Woolworths and its failure. It also provides an analysis of the competitor digital marketing strategy of Coles. The report highlights the lack of focus on social networks, failure to execute social media activities, and improper research of the market as the reasons for Woolworths' digital marketing failure. The report concludes that customer engagement, personalization, and customer involvement are the key factors for developing a successful digital strategy.

Hartpury University and Hartpury College

Digital Strategy Analysis Report

This presentation provides an overview of a social supermarket business model in Melbourne, Australia. It discusses the target customer segments, value proposition, intervention strategies, channels, key activities, key resources and partners, costs and revenue, and the overall mission of the organization. The presentation also includes references to relevant research articles.

Strategy Marketing Plan for Tesco: Cause Marketing and Social Media Marketing

Marketing, Communication & Branding: Promotional Marketing Campaign for Zaralg...

Marketing Campaign for Sainsbury's Organic Productslg...

Integrated Marketing Communication (IMC) Campaign for Morrisons Supermarket, Northwaylg...

Practical Digital Marketing presentationlg...

Digital Strategy Analysis Reportlg...

Social Business Enterprise Business Modellg...

Marketing, Communication & Branding: Promotional Marketing Campaign for Zara

Marketing Campaign for Sainsbury's Organic Products

Integrated Marketing Communication (IMC) Campaign for Morrisons Supermarket, Northway

Practical Digital Marketing presentation

Digital Strategy Analysis Report

Social Business Enterprise Business Model