Impact of Motivation Strategies on Employee Satisfaction and Business Performance: A Study on Tesco

RESEARCH
METHODS

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
PART 1- LITERATURE.................................................................................................................3
PART 2- METHODOLOGY...........................................................................................................7
FINDINGS.....................................................................................................................................12
CONCLUSION..............................................................................................................................14
RECOMMENDATIONS...............................................................................................................14
LIMITATIONS & ETHICAL CONSIDERATIONS....................................................................14
REFERENCES..............................................................................................................................16
APPENDIX....................................................................................................................................17
Questionnaire........................................................................................................................17

INTRODUCTION
Employee satisfaction is very simply defined as how satisfied or content employees are
with their roles and responsibilities related to job. There are many factors that that influence
employee satisfaction which include compensation, motivation, teamwork, flexibility etc.
Business performance is also increased when employees are satisfied in the organisation (Jensen,
2018). So, company uses motivation strategies to encourage employees so that they could work
with greater efforts and contribute in enhancing the business performance. The present report
holds information about the motivation strategies and for this the selected organisation is Tesco.
Research Objectives:
 To identify the concept of motivation strategies and employee satisfaction within Tesco
 To discern the impact of motivation strategies on increasing employee satisfaction and
enhancing business performance within Tesco
 To determine the challenges faced by Tesco while motivating employees towards goals
of Tesco
 To examine different ways to mitigate challenges related to motivating employees within
Tesco
Research Questions:
 Explain the concept of motivation strategies and employee satisfaction within Tesco?
 What is the impact of motivation strategies on increasing employee satisfaction and
enhancing business performance within Tesco?
 What are the challenges faced by Tesco while motivating employees towards goals of
Tesco?
 What are the different ways to mitigate challenges related to motivating employees
within Tesco?
PART 1- LITERATURE
Research Topic:
Impact of motivation strategies on employee satisfaction and business performance
within an organisation.
Research Aim:

To investigate the impact of motivation strategies on increasing employee satisfaction
and enhancing business performance within an organisation; A study on Tesco.
Literature Review:
Literature review is the section in which research aims at taking out relevant information
from various sources. Basically in this second-hand data is collected from the secondary sources
like journals, articles, newspapers, books, magazines etc.
Explain the concept of motivation strategies and employee satisfaction within Tesco?
According to Hitka, Kozubíková and Potkány (2018), job satisfaction or employee
satisfaction is very similar because they both tell how satisfied an individual is with the job.
Employee satisfaction is quite significant because it keeps employees happy and also assist in
reducing the employee turnover. The human resource department in an organisation works and
forms strategies to increase satisfaction and experience among employees. It is known as one key
metric that could help identify the overall health of a company, this is the major reason that
makes Tesco to conduct regular surveys for measuring employee satisfaction over time. Higher
satisfaction level shows that employees are quite happy with how their employer i.e. Tesco treats
them. Generally, people get confused between employee satisfaction and employee engagement
but the latter term is known as one of the factor to motivate employees in the company.
Employee engagement is used by Tesco for motivating employees and in this they are
encouraged to take participation in different decisions and operations of the organisation. Tesco
gives extra benefits in terms of bonus and incentives, flexibility, insurance, strong leadership,
recognition etc. Hence employee satisfaction is very important in Tesco because it helps them in
retaining large number of employees.
As per the view of Ozkeser (2019), motivation is defined as inducement or incitement to
move or act. It is the procedure in an organisation to induce the employees of a company to act in
a predefined desired manner so as to attain organisational goals. In Tesco, motivation is the
procedure to stimulate action by understanding the requirements of employees and by using their
motives. A motivated employee in Tesco works harder and achieve greater concentration and
there are less chances to make any mistakes or get involved in any conflict. Tesco supports their
employees by rewards and work-life balance through reduced rate or free health benefits, flexible
working, staff discount, competitive salary, discount gym membership, company share options
etc. The company Tesco has discovered that it is quite significant to create respect and trust. The