This presentation provides an evaluation of the performance of Tesco, a leading supermarket in the retail sector. It covers current trends, Tesco's performance since 2015, SWOT analysis, and growth opportunities. The presentation concludes with recommendations for Tesco's future growth.
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Performance evaluation of Tesco
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Current trends in the supermarket sector There are some trend that affect the supermarket sector in opposite as well as positive manner and it also helps to provide a new age in grocery shopping as well. Such as: Personalized customer experience Sustainability Home Delivery Offer healthy products Current trend
Tesco performance since October 2015 There is a huge loss suffered by UK retailers in their corporate history in 2015 such that around£ 4.7 billion losses which in the result of fall in property values. The records also stated that there is a huge loss of a firm but from 19’s it is analyzed that company improve its brand performance by offering the high quality of product to their customers.
Current performance of Tesco The growth of Tesco is high because it is performing good and that is why, it is analyzed that company is sustaining the brand image. By changing environment, company is also comply with trend and this in turn attract the range of customers towards it. As the financial performance of the company is increases and that is why, it is uses range of advance technology within a business that helps to meet the define aim.
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SWOT analysis of Tesco Thistoolisusedtoexaminethestrength, weaknesses, opportunities and threats. The tools is a strategic management tool that examine the performance of a firm.
Strength Market share:Tesco has a largest market share which means it has more than 6800 stores in 14 countries. Also having a diversified stores within a market is also clearly reflected that company sustain the brand image of a firm. Market share Biggest grocery retailer Awards
Weaknesses Failed operations in US and Japan:From 2012, it is identified that company exit form America and Japanese market in 2012 and this affect the entire store in negative manner. Fraud trial and accounting scandal:In 2017, Tesco is charged with heavy fines due to false accounting decision that affect the financial performance of a firm.
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Opportunities Strategic alliance with other brand:By developing effective strategy with regards to partnership with reputed firm is considered as an excellent opportunities for Tesco and this in turn helps to improve the brand image. Emerging market:Having a brand image is clearly reflected that it is expanding its business in emerging market such that South Korea, Turkey and Indonesia which helps to increase the profit of a firm.
Threats Controversy:Tesco face a social media backlash when it launched its Christmas in 2017 and it is boycotted the store claiming a disrespectful act. This controversy also affect the business in negative manner Competition:Company faces a range of competition from its rivalry firm and this in turn affect the overall brad image. Moreover, the market position can also threatened the entire business performance in negative manner.
GROWTH Opportunities & Recommendations Opportunities: As per the research, it is analyzed through secondary research that Tesco should start its business through online mode and this in turn increase the overall performance of the company. On the other side, another opportunity for the company is to offer the innovative product to their customers which in turn increase the overall brand image and grab attention of their customers.
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Conclusion By summing up above report it has been concluded that Tesco increases its performance from last many years and this is due to offering innovative products. Also it has been summarize from SWOT analysis that company operate its business at different country, while low performance in US and Japan is considered as weaknesses. Moreover, it is further concluded that by using joint venture as an opportunity that helps to meet the define aim of a company and grab attention of many customers as well.
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