Impact of Social Media Marketing on Tesco's Performance in UK Retail Sector

Topic: To assess the impact of social media marketing platforms on company’s
performance in the context of UK retail sector: A study on Tesco Plc.
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Business Research Skills
(Course Code:
BUSN09050) Session: 2018
/ 2019 Campus:
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Abstract
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The research proposal has been summarized the research method such as qualitative
used by the scholar in order to complete the whole research project in a successful manner.
Further, it has been also summarized from the secondary data that the impact of social media
marketing platforms over the performance of Tesco Plc is good but they face some challenge
while implementation. The proposal has also stated the data collection method, analysis
method and ethical consideration selected by the scholar for the research project. Lastly, the
proposal also covered the timeline of whole project.

Contents
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1. Introduction 1
2. Background 1
2.1 Purpose 1
2.2 Aim and Objectives 1
3. Literature Review 1
4. Methodology 1
4.1 Approach 1
4.2 Philosophy 1
4.3 Strategy 1
4.4 Design 1
4.5 Sampling and Access 1
5. Data Collection 1
6. Analysis 1
7. Ethical Considerations 1
7.1 Limitations 1
7.2 Validity 1
7.3 Relevance v. Rigour 1
8. Research Impact and Value 1
8.1 Theory 1
8.2 Practice 1
8.3 Policy 1
9. References 1
10.Appendix 1
10.1 Research Timeline 1

1. Introduction
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In the present era, the contribution of UK retail industry in the economic growth of the
country is high. Also, the social media marketing in the time technological innovation plays
vital role towards the success of the retail sector industry. As the companies operates under
the retail sector are highly using the SMM platform’s to enhance its brand awareness,
reputation as well as attracting large audience. The present research will be based on Tesco
Plc that have adopted social media platform for enhancing their overall business
performance. The social media marketing plays vital role towards the success of the
organization in the present world. Tesco Plc is second largest retailer of UK that uses all
social media platforms in order to became successful and expand their business all over
world (DeBord and et.al., 2018). Hence, for the present proposal, Tesco Plc has been selected
as its offers high quality grocery, clothing and other products at low cost and uses social
media marketing platforms.