Strategy, Enterprise and Innovation: A Case Study of Tesco

STRATEGY,
ENTERPRISE AND
INNOVATION

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................1
REFERENCES................................................................................................................................2

INTRODUCTION
The strategy, enterprise and innovation is the subject that equips an individual to develop
necessary ideas that helps the firm in order to get strength with the help of entrepreneurial start-
ups to varied well-established firms along with government entities in order to help them grow
better (Cusumano, Gawer and Yoffie, 2019). Innovation within any organization simply means
to apply something creative in order to come in front of certain unique ideas. In order to explain
various aspects within the report, Tesco company will be chosen which is a British multinational
retailer firm headquartered in England.
This study will describe the analysis in both contexts such as internal as well as external
environment. Apart from this, competitive analysis will also become explained in detail with the
help of appropriate model that enable to illustrate the conception in detailed manner.
MAIN BODY
Analysis of internal environment
Internal environment analysis consists of systematic approach by considering all the
necessary factors of any organization that helps them in order to manage their resources in most
appropriate manner (Jnr, 2020). With the help of this specific analysis, the establishment is able
to identify their strengths, weaknesses, their potential opportunities as well as various threats
within the market space. It helps the firm to identify company limitations as well as
potentialities. This particular concept helps to identify Tesco their specific things which enables
them to perform better in competitive world. This will be explained with the help of certain
models below:
SWOT Analysis
Strengths
There are various strengths due to which the Tesco will able to advance in competitive
world such as the company shares huge amount of financial turnover within the market space.
The company has an operating profit margin of around £2 billion according to the annual report
of last year. Tesco has share huge amount of market share in Great Britain as the firm are having
various competitors such as Sainsbury, ASDA, ALDI, etc. who are dealing in similar kind of
services (Puyt and et.al., 2020). In the critical situation of pandemic, company are able to
1