Creating Competitive Advantage

Running head: TESLA PROPOSAL
TESLA PROPOSAL
Name of the Student
Name of the University
Author Note

1TESLA PROPOSAL
Project Brief
The Tesla as an enterprise is one of the leading companies as present around the globe
and thereby intends to ensure that, it is being able to perform adequately well. The company
believes in ensuring that it is being able to capture a larger market share and engage in
innovation of better products (West, Ford and Essam 2015). Hence, through this project, the
overall analysis of Tesla will be undertaken which shall then be followed by the examination of
the manner in which the firm will be able to improve its operations.
Company Description
The Tesla is a leading automobile company as present in the United States of America.
Lead by Elon Musk, the brand has been able to create a revolution in the domain of management
(Rothaermel 2016).
Product and service factors
The Tesla Motors as an enterprise was found in July 2003 by various engineers such as
Martin Eberhard and Marc Tarpenning (Aaij et al. 2016). The firm as of 2020 sells the Model S,
Model 3, Model X and the Model Y cars. The enterprise also engages in selling the Power pack,
Powerwall and Mega pack batteries along with solar roof tiles, solar panels and related products.
Environmental Factors
The environmental factors which influence the operations of the enterprise can be
understood to be the Political factors such as the Trump Presidency, Economic conditions,
associated events around the world which affect operations such as the diseases and social
movements along with other Technological developments and Artificial Intelligence which
encourages operations and boosts the operations of the company (Aghazadeh et al. 2015).

2TESLA PROPOSAL
SWOT of Tesla
Figure 1: The SWOT of Tesla
(Source: As made by the author)
[Information sourced from Ansoff et al. 2018).
Business strategies
The business strategies can be adequately described as the manner in which the Tesla
tends to engage in adequate sales and related operations (Ansoff et al. 2018). The Tesla as an
enterprise tends to make use of the market penetration strategy and the primary intensive growth
strategy. In this strategy, the firm engages in aggressive marketing with the help of which it is
able to ensure the sales of electric cars in United States (Lasserre 2017).
 Product: The products of the enterprise primarily comprise of the electric cars.
 Price: The firm follows Premium pricing and market oriented strategies (Hollebeek, Jodie
and Roderick 2016)
 Place: The company`s distribution strategy is the company owned stores as well as
galleries, charging stations, company owned service centres, official company website.
 Promotion: The firm tends to engage in the following:
1. Viral marketing (most significant)
2. Personal selling
3. Public relations
4. Sales promotions

3TESLA PROPOSAL
5. Direct marketing (Carlson et al. 2015)
Financial Planning
The firm engages in the calculation of the different products as well as services by
calculating the fixed cost and this was then followed by the variable costs (McDONALD 2016).
In consideration of this, it can be mentioned that, the firm takes advantage of the different grants
and allowances given by the government accordingly (Chernev et al. 2018). With a sound
working capital and cash flow system, the enterprise is carrying out the operations quite well.
Management considerations
The leadership style of Elon Musk is a mix of autocratic and delegative leadership style.
He is essentially involved in all aspects of the firm (David and David 2016). He ensures
balanced operations.
Evidence of how the group is going to be organized to complete the project
1. Division of responsibilities
2. Planning of a means of communication and related reporting
3. Assigning tasks and discussion
Anticipated difficulties for the group in completing the project and the solutions
1. Time and schedule management
2. Group thinking and coordination
3. Participation issue
A team leader is appointed for this purpose.
Evidence of overall presentation for Project proposal
Week 2: Initial meeting to decide on company name
Week 3: Research and analysis
Week 4: Findings and completion of project

4TESLA PROPOSAL
References
Aaij, R., S. Amato, L. Anderlini, S. Benson, Marco Cattaneo, M. Clemencic, B. Couturier et al.
"Tesla: an application for real-time data analysis in High Energy Physics." Computer Physics
Communications 208 (2016): 35-42.
Aghazadeh, Hashem. "Strategic marketing management: Achieving superior business
performance through intelligent marketing strategy." Procedia-Social and Behavioral
Sciences207 (2015): 125-134.
Ansoff, H. Igor, Daniel Kipley, A. O. Lewis, Roxanne Helm-Stevens, and Rick
Ansoff. Implanting strategic management. Springer, 2018.
Carlson, W. Bernard. Tesla: Inventor of the electrical age. Princeton University Press, 2015.
Chernev, Alexander. Strategic marketing management. Cerebellum Press, 2018.
David, Fred, and Forest R. David. Strategic management: A competitive advantage approach,
concepts and cases. Pearson–Prentice Hall, 2016.
Hollebeek, Linda D., Jodie Conduit, and Roderick J. Brodie. "Strategic drivers, anticipated and
unanticipated outcomes of customer engagement." (2016): 393-398.
Lasserre, Philippe. Global strategic management. Macmillan International Higher Education,
2017.
McDONALD, M. A. L. C. O. L. M. "Strategic marketing planning: theory and practice." In The
marketing book, pp. 108-142. Routledge, 2016.
Rothaermel, Frank T. Strategic management: concepts. Vol. 2. McGraw-Hill Education, 2016.
West, Douglas C., John Ford, and Essam Ibrahim. Strategic marketing: creating competitive
advantage. Oxford University Press, USA, 2015.